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Nanigans COO to Offer Assistance to GM on Facebook Advertising

 Nanigans Showcases Its ROI Based Advertising Platform and Unveils New Reporting Dashboard at the 2013 Montgomery Technology Conference

March 5, 2013, Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., developer of the only ROI-based advertising platform for both desktop and mobile, announced that COO Marc Grabowski was invited to present at the upcoming Montgomery Technology Conference on March 6th.

While the focus of the conference is around M&A opportunities in big data and technology, Grabowski is looking forward to offering direction to large-scale advertisers like General Motors (GM) – a company that Grabowski feels could be the leading advertiser on Facebook within the automotive vertical.

“Last year GM pulled back on its Facebook ad spend, citing performance reasons. Having driven more than 1 billion conversions like purchases through our software platform, we want GM and other large-scale advertisers to know that Nanigans is here to help,” shared Grabowski. “Campaigns on Facebook can be complex with a data driven company like GM advertising at scale, and we completely understand why these types of advertisers need access to more advanced tools.”

While the majority of the presentations at the conference will focus on industry trends (which Grabowski will highlight), he’ll also be showcasing the advertising platform that GM never had.

“Our customers are thrilled with the new version of our software’s reporting dashboard, which I’ll unveil to attendees at the conference. If GM is ready to give Facebook advertising at scale another shot, Nanigans will be happy to answer the call,” said Grabowski.

Nanigans, designated by Facebook a Strategic Preferred Marketing Developer (sPMD), empowers large-scale advertisers to maximize the impact and return of their Facebook ad spend on desktop and mobile with its ROI-based advertising platform. The platform, Ad Engine™, is designed to internalize multifaceted campaign objectives, measure the lifetime value of Facebook audiences as they pertain to a specific advertiser, quickly assess the appropriate price to reach these audiences, and render the right creative to drive a campaign’s predicted performance. Ad Engine customers benefit from customization of its automated, value-based bidding algorithms and full transparency into decisioning logic as well as over 100 reporting metrics on both cost and performance.

To learn how Nanigans can help meet your business goals and drive lifetime ROI, contact us today.

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About Nanigans, Inc.

Nanigans is transforming how marketers acquire customers by harnessing the power of lifetime value to inform more intelligent and efficient media buying. Nanigans’ Ad Engine™ is the only advertising platform that measures, predicts and optimizes ad spend for lifetime ROI on both desktop and mobile. Chosen by the world’s leading performance marketers across sectors such as retail and gaming, Ad Engine delivers over 2 billion Facebook ad impressions every day and has driven more than 1 billion conversions such as new customers acquired and purchases made.

Nanigans was founded in 2010 as an early Facebook Ads API developer and was recently designated by Facebook a Strategic Preferred Marketing Developer (sPMD). Backed by Avalon Ventures and with offices in Boston, New York, San Francisco and London, Nanigans has over 90 employees and is growing rapidly.

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