- Targeting is no longer inferred or limited to non-personal data. Instead, we have identity and a vast set of targeting paramaters to chose from.
- Creative is no long limited to tiny, invasive banner ads. Instead, we have native ad products that take up nearly the entire screen and act like content.
- Media buying is no longer limited to proxy metrics like CPA. Instead, we can measure, attribute and optimize for true ROI.
Download our complimentary ebook to understand the evolution: