The product features we released in 2013 were culminations of hard work, perseverance, and most of all, innovation. We focused on four themes and created a ton of new features and enhanced many more. Four of these products, in particular, will continue to push the boundaries of optimization in 2014: Goals and Rules, Performance Analysis, Dynamic Custom Audiences and Cost to Bid algorithm enhancements.
Goals and Rules was a product of months of hard work, focused on re-engineering campaign strategy management and workflow. We envisioned not only a streamlined creation process, but complete step-by-step instruction for advertisers to help them focus on how to define campaign success. Underneath the simple interface sits a smart, dynamic and intuitive technology, implementing all of our best practices to help advertisers achieve their business objectives.
In 2014, we’ll continue to apply Goals and Rules across our other existing strategy groups, giving advertisers a single, unified workflow to establish all strategy groups for all campaigns.
Performance Analysis, although a pre-Alpha product, was also the product of months of development, research and ideation. We wanted to re-envision a way for our customers to better analyze their performance data and hone in on what truly drives ROI. We focused on three key components: performance, usability and power — the three pillars we think advertisers need in a state of the art reporting and analytics solution – and in 2014, we’ll continue delivering a product that performs, is easy to use and is most of all, powerful.
Dynamic Custom Audiences is another product that sets Nanigans apart. In September we released the ability to auto-create and update custom audiences according to an advertiser’s pixeled events. In December we enhanced the product and released the ability to define custom audiences through behavioral rules, which allows advertisers enormous flexibility in creating and targeting audiences who have triggered certain events in a designated timeframe. In 2014 we’ll continue to push the boundaries and find new and innovative ways for advertisers to use their first party data to create new audiences to use for targeting.
Last up is Cost to Bid – our data science team spent months evaluating the differences between cost and bid and developed an algorithm improvement that helps advertisers get more value for their ad spend while maintaining target costs. With Cost to Bid supporting our Goals and Rules strategy groups, advertisers have increased their value and will continue to grow that same value in 2014 and for years to come.
With all of these product releases, 2013 was undoubtedly an exciting year, but 2014 will be the one to remember.