We’ve put together a 2014 U.S. holiday marketing calendar so you can see what’s ahead and align it with your Facebook marketing strategy. Whether you are a gaming company capitalizing on Super Bowl buzz or an ecommerce retailer promoting summer apparel around the 4th of July, our marketing calendar will help to inspire you as you seek to achieve your goals this year.
January 20: Martin Luther King Day
Martin Luther King Day celebrates the life and accomplishments of Martin Luther King, Jr. He was an inspirational leader who fought for equal rights. He encouraged people to believe in a dream.
February 2: Groundhog Day
Groundhog day celebrates the start of a new digital selling season. Whether or not Punxsutawney Phil sees his shadow on February 2, 2014, Facebook advertisers should be busy promoting their new and best spring merchandise.
February 2: Super Bowl Sunday
The cost for a 30-second Super Bowl ad is $4 million dollars. Social media has changed what was an event lasting only a few hours to a multi-week long effort for brands to build momentum around one of the most important advertising events of the year. An effective game plan for Facebook marketers would be to incorporate football themes into their ad creative or offer sales and promotions related to the game.
February 14: Valentine’s Day
Valentine’s Day, the holiday of love and affection, offers a big opportunity for retailers to help Facebook users find the right gift for that someone special. From jewelry to flowers to ecards, make sure you transform your ad creative and feature products that make your customers feel warm and fuzzy.
February 17: President’s Day
President’s Day is a great day to promote your products since many people have a day off from work. Offering limited time sales or promotions can help bring in significant incremental revenues.
March 17: Saint Patrick’s Day
This holiday celebrates the Irish in America and anyone else who likes to celebrate it. Adding clovers, leprechauns, gold coins and rainbows to your Facebook ad creative will help to attract fun loving customers during this Irish holiday.
April 1: April Fools Day
April Fool’s is the holiday where you can inject some humor into your marketing and build carefully crafted campaigns that tickle people’s funny bones.
April 20: Easter
Easter is a hopping holiday for celebrating spring and the start of summer. Easter eggs, the Easter Bunny or pastel colors are popular themes for Facebook ad creative. Easter clothing, candy and supplies are some Facebook shopper favorites.
April 22: Earth Day
Earth Day is all about being green and helping to keep the Earth clean. Express your commitment to the earth with special offers and promotions that encourage Facebook users to show their support for the environment.
May 11: Mother’s Day
Mother’s Day is the largest card sending holiday of the year, and more consumers buy gifts than any other holiday, except Christmas.
May 26: Memorial Day/First Day of Summer
The unofficial kick off of summer, Memorial Day is about the beach, barbecues, relaxing and shopping. This holiday highlights seasonal savings on summer travel, home & garden discounts, and spring clearance.
June 14 : Father’s Day
June is when the summer starts! Father’s Day is a great time to generate some extra revenue by running promotions and contests.
July 4: Independence Day
It wouldn’t be the Fourth of July without Red, White and Blue. Millions of people will be flooding the Facebook News Feed. Marketing messages are all about celebrating and featuring offerings with patriotic images.
During the month of August, back to school is a shopping tradition. From moms to to college students, back to school shoppers of all types are connecting on Facebook and looking for deals on school supplies, clothing and personal electronics.
September 1: Labor Day
Labor Day signals the end of summer and the start of back to school. This is a last call for your back to school marketing and summer clearance. Marketers should take advantage of the seasonal change and leverage promotions and sales to promote new fall merchandise.
October 31: Halloween
It’s no secret that October is all about Halloween marketing. By offering incentives or Halloween themed products you can help your customers get into the holiday spirit.
November 27: Thanksgiving Day
Thanksgiving is the official kick-off to the holiday shopping season. Provide value by promoting and sharing exclusive offers and in-store events.
November 28: Black Friday
Black Friday is one of the biggest shopping days of the year! People head to the stores to take advantage of the great deals. Highlighting limited time sales, promotions, complimentary products or special events will help to boost conversions!
December 1: Cyber Monday
The biggest online shopping day of the year. Think about offering daily deals, countdowns, discounts, promotions, contests and special offers.
December 25: Christmas
Everyone can join in and celebrate the holiday spirit. Facebook marketers that couple holiday themed ad creative with a strong call-to-action have the opportunity to significantly boost revenues because so many people are primed for shopping.
December 31: New Year’s Eve
New Year’s is all about resolutions and new opportunities. It’s the perfect time to role out your latest products or offers.