Marketing software is fundamentally doing more, and as a result, getting more complex.
Have you ever noticed that we use 3-4 different applications for very specific purposes? If you want to check your website traffic, you go to Google Analytics. If you want to check your leads and how sales is reaching out, check Salesforce.com. This chain continues for each individual use, whether it’s email, product adoption, making updates to your website, adding a new sale, and so on. Even directly within social advertising, this problem is rampant. As marketers we juggle platforms, channels, and solutions that deliver results that meet or exceed our business goals. But this constant switching means we are not gaining the best performance from a single platform, or technology that can fundamentally improve the way advertising is done on Facebook, or even across other social channels.
Introducing Facebook Ad Account import
This problem is exactly why we are introducing the ability to import all of your creative assets, media, and performance data directly into Ad Engine. With the click of a button you can kick-off importing all of the ad data from the Facebook Open Graph.
How does it work?
Using a Facebook credential that is already linked with Nanigans Ad Engine, we will query Facebook for data and creative information about ads within a timeframe that you specify. This information is then downloaded securely and directly from Facebook. Once complete, the information is matched to an existing account within Ad Engine.
What can you do with all the Ad Account data once imported?
There are a number of things you can do, but most importantly you can easily get started (or continue using) Ad Engine while incorporating all of your Facebook Ad Account information. To break it down a little:
- All of your Facebook Ad Account data will be directly available in Ad Engine as you get started with Nanigans. This means you can begin learning Ad Engine using your own performance data. As marketers, we all know that’s more exciting than looking at generic data.
- As you create new ads in Ad Engine, you can easily re-use media, links, and more. For example, let’s say you just ran a summer campaign to increase the sales of sandals. Rather than re-create all of those URLs, find and upload images, re-write ad copy, and redefine targeting, you can just select the assets you want and deploy an ad in minutes, instead of hours or days. In addition, when running ads through Ad Engine you gain the benefit of using Nanigans’ goal-based optimization, which is built on the Predictive Lifetime Value of customers.
- Importing data into Ad Engine gives you the unique capability to analyze Facebook performance and ad spend — such as a comparison between platforms or campaigns — all in one place. You can examine high-level metrics and then dive-in to data using Performance Analysis, our business intelligence tool that functions like Excel in real-time. For example, if you want to evaluate KPIs across platforms you can easily sort and filter information within Performance Analysis as Blue Mango Interactive did with their CPAs.