So you want to advertise on Facebook. Great! Now the most important question is what type of ad should you run? Facebook offers many types of ad choices that are each tailored to help you reach specific direct response goals. Read on to determine which ad type is the best choice based on your objectives.
I want people to take a specific action on my websiteconversion-tracking pixels can help you measure your results.
I want people to buy my productswe recommend running them on mobile only when you have a mobile-optimized website to direct traffic to.
I want people to install my appcost per click (CPC) action bid. That way, you’ll only pay when people install your app from a Facebook ad. Also, your star rating from the App Store or Google Play will automatically show on your ad.
I want people to re-engage with my app
Get the insights you need to power outstanding social and mobile ad campaigns. This eBook is loaded with best practices on targeting, reporting, optimization, and more.
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