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Empowering advertisers worldwide.
Our mission is to arm marketing teams with the best software to manage their digital advertising in-house.
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  • New Customer

A Forward-Thinking Company

Founded in 2010 by veteran entrepreneurs from data warehousing and performance marketing, Nanigans is regarded as one of the most innovative companies in advertising technology today. By building scalable software that meets the specific in-house marketing needs of the world’s largest performance advertisers, Nanigans has earned a reputation for developing cutting-edge solutions to complex user acquisition and remarketing challenges. The company is disrupting the traditional agency and ad network model of media buying and is enabling new levels of efficiency and success in the process.

Built for In-House Advertisers

At the forefront of the in-house advertising movement, Nanigans arms marketing teams with the best software to manage their digital advertising in-house. For nearly five years, Nanigans has developed the industry-leading advertising automation platform to empower CMOs to achieve their social and mobile performance marketing goals at scale. Nanigans is a leader among ecommerce, gaming, and other pure-play internet companies, enabling in-house teams to take control of their advertising through sophisticated workflow automation, predictive optimization, deep data integrations, and real-time and lifetime reporting tools.

Strategic to CMOs Worldwide

200+ of the world’s largest performance marketers consider Nanigans to be strategic to driving business goals ranging from finding lifelong customers to owning and acting upon customer insights faster than ever before. With a focus since its inception on world class ROI measurement, attribution, and optimization technology, Nanigans has been designated by Facebook as critical to growing its marketing ecosystem. Out of more than 300 companies, Nanigans has been named a Strategic Preferred Marketing Developer (sPMD), and is one of only three sPMDs with access to both the native Facebook Ads API and Facebook Exchange (FBX).

Nanigans by the Numbers

$500M+

in annualized ad spend through our platform

200+

of the world’s largest performance advertisers

$1M+

in profitable ad spend for one customer in one single day

$9M+

raised in venture funding and breakeven

6

offices worldwide with 160 employees

50-on-Fire-300 BostInno Awards 2013 and 2014

Marketing & Advertising Winner

BBJ-300 BBJ Innovation All Star Awards 2013

Advertising Technology Winner

MITX-300MITX Innovation Awards 2013

Best of Show

  • Nanigans’ Facebook advertising solution allows the Vistaprint team to effectively find and acquire profitable customers at scale. We’ve gained valuable insights into our customers throughout the path to purchase, which has enabled us to better understand the impact of our Facebook advertising investment.
    VistaprintMatthew TrattlesHead of Online Display & Social Media
  • Nanigans has been an excellent strategic partner that has allowed us to maximize our ability to test, learn and react accordingly for all levels of our Facebook campaigns. They have and will continue to maximize our advertising strategy on Facebook.
    Rue La LaEric ShermanSr. Manager, Acquisition Marketing
  • We’re gaining higher lifetime via Facebook than we are from anywhere else. Right now, Facebook is our most effective marketing channel.
    Fab.comTom BeverlyVP Marketing
  • The CEO told me that he doesn’t make a move on Facebook without first talking to his team at Nanigans. He feels like Nanigans is his engineering and his critical partners – they are in fact his strategic partners in making Facebook successful.
    FacebookBlake ChandleeVP Partnerships
  • Nanigans’ data shows how moving beyond proxy metrics toward lifetime value and ROI helps retailers find continued and more efficient success on Facebook.
    FacebookMichael RandallGlobal Head, Preferred Marketing Developer Program

Office Locations


Boston (HQ)

60 State St., 12th Fl., Suite 1225, Boston, MA 02109

New York

260 Madison Ave., Suite 8039, New York, NY 10016

San Francisco

55 Hawthorne St., #820, San Francisco, CA 94105

Seattle

c/o WeWork, 500 Yale Ave. North, Seattle, WA 98109

London

Liberty House 201AB Regents St. London, W1B 5TR

Singapore

20 Collyer Quay #23-01, Singapore 049319

Sydney

Suite No. 5, Level 16, 309 Kent St., Sydney NSW 2000