The Ad Engine is an intelligent, self-service software platform that enables advertisers to maximize their Facebook advertising spends. Developed by Nanigans Inc., the Ad Engine utilizes the Facebook Ads API to deliver precise targeting, multivariate testing, real-time bidding and improved ROI.
The Nanigans Ad Engine incorporates customizable real-time bidding algorithms that allow advertisers to bid and optimize toward downstream goals and value. Advertisers have the flexibility to assign value and optimize toward any number of downstream actions such as installs, tutorial completion, viral action, email opt-in, first purchase and repeat purchases.
The Ad Engine frees Facebook campaign managers from the labor-intensive process of manual campaign creation, bidding and budget optimization while adding powerful analytical tools for finding the most profitable creative and targeting combinations.
The Ad Engine is available in a range of service and pricing models - from a pure platform software license (where the advertiser is in full control) to a fully managed pay-for-use or performance service (where Nanigans advertising professionals operate and manage campaigns on the advertiser's behalf).
Like to learn more about how the Nanigans Ad Engine can help you improve your Facebook Ads ROI?
The Nanigans Ad Engine incorporates customizable real-time bidding algorithms that allow advertisers to bid and optimize toward downstream goals and value. Advertisers have the flexibility to assign value and optimize toward any number of downstream actions such as installs, tutorial completion, viral action, email opt-in, first purchase and repeat purchases.
The Ad Engine frees Facebook campaign managers from the labor-intensive process of manual campaign creation, bidding and budget optimization while adding powerful analytical tools for finding the most profitable creative and targeting combinations.
The Ad Engine is available in a range of service and pricing models - from a pure platform software license (where the advertiser is in full control) to a fully managed pay-for-use or performance service (where Nanigans advertising professionals operate and manage campaigns on the advertiser's behalf).
Like to learn more about how the Nanigans Ad Engine can help you improve your Facebook Ads ROI?
Platform Features
Large Scale Campaign Management
The Ad Engine has the ability to manage large-scale campaigns by reducing the manual processes of campaign creation and optimization. Campaign managers can quickly create thousands of creative and targeting iterations across multiple demographics with different pricing optimization strategies.
Real-time Optimization
The Ad Engine helps advertisers identify and optimize toward profitability through customizable real-time bidding algorithms. Optimization begins with advertisers assigning value to downstream events such as a registration or a purchase. This fully customizable and automated system frees up campaign managers from the manual process of campaign optimization, allowing campaign managers to focus their time on expanding the parts of the campaign that are most profitable.
MultiVariate Testing & Analysis
Testing multiple creatives and ad copy is imperative in any Facebook advertising campaign. Using proprietary element analysis technology, the Ad Engine creates, analyses and optimizes thousands of creative combinations towards the pricing optimization strategies.