There’s no better way than remarketing to engage with potential customers who have abandoned a shopping cart or left your site after browsing. But as powerful media companies fragment the internet into walled gardens, successful remarketing has become a challenging endeavor for brands.
From the perspective of a marketer, there are now “three internets”: The Google internet, the Facebook internet, and the open internet. Shoppers may not even know they’re moving between internets, but marketers must know because each internet has a different advertising entry point.
Our comprehensive new guide, “The CMO’s Guide to Remarketing” explores the different options CMOs and their teams have for remarketing to consumers no matter where they spend their digital time.
Inside the guide, you’ll discover:
- A precise explanation of the three internets
- The main remarketing challenges for CMOs
- The three most common remarketing strategies, and the pros and cons of each
- A chart grading how well each strategy solves remarketing challenges
Download the ebook below and learn how to cut through the complexity of remarketing campaigns and get down to driving growth.