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U.S. Retailers Are Leaving $5B on the Table [Infographic]

Retailers ignoring incrementality

Yes, you read that right: five BILLION. By ignoring incrementality, U.S. ecommerce advertisers are sacrificing revenue and profit from their digital advertising in a big way.

Related post: Retargeting Done Wrong: Marketers Sacrifice Revenue with Flawed Approach

The infographic below tells the story of how online retailers can measure their advertising more effectively and grow revenue by optimizing their advertising for incrementality. How much growth, you ask? About a 200% increase over and above existing revenue.

This story starts with some basic questions about budget and revenue numbers. And then it gets very interesting.

Read on to find out how the story ends.

Click here or on the image below to download a full size version of the infographic.

Nanigans - The Financial Hit of Bad Retargeting Infographic

All Things IncrementalityAll Things Incrementality: A Guide to Growing Revenue Profitably

Are you optimizing your advertising toward the only performance metric that truly matters to your bottom line? Here’s everything you need to know about incrementality.

Download the Guide