While Amazon will covet only 4.1% of that pie, its advertising platform has been making aggressive gains; this year is the first time Amazon will fall into third place behind the duopoly in terms of ad revenue.
How do Facebook, Google and Amazon — led by Coaches Zuckerberg, Pichai and Bezos — always seem to be in the performance advertising red zone? Well, as any NFL coach will tell you, every winning team has a playbook.
Click below for an interactive look at the Xs and Os behind the triopoly’s ad strategies.
Are you optimizing your advertising toward the only performance metric that truly matters to your bottom line? Here’s everything you need to know about incrementality.
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