Growing ROI with Dynamic Product Ads and Nanigans
As people spend more time using smartphones, the ability for retailers to reach and retarget customers on mobile is essential for profitable ecommerce advertising.
Using Nanigans advertising automation software to deploy DPA campaigns, a large retailer with a hugely successful traditional catalog business is finding new opportunities for greater ROI among its evolving customer base.
As a result of using Nanigans to promote its vast product catalog on Facebook with DPAs, the retailer achieved strong results in just the first week after launch:
Higher mobile purchase rates
Dynamic Product Ads enabled the retailer to promote products on mobile in a much more personalized, relevant format than was ever possible before. Mobile purchase rates surged 44% higher than the retailer’s other mobile Facebook ads.
Showing the precise right products to the right customers led to a 240% increase in click-through rates from DPAs over other Facebook ads.
Rapid spend scale
Strong initial performance with Dynamic Product Ads led the retailer to scale spend 663% in just one week—a clear vote of confidence in the ROI potential of their new strategy using Nanigans.
The opportunity to capture more revenue and increase marketing ROI with Dynamic Product Ads is tremendous. A highly personalized digital catalog—delivered to the right customer at the right time across all the devices they use—is an idea that should have every online retailer asking how to get started today.
Don’t leave revenue on the table. Learn how to intelligently promote the most relevant products from your catalog to customers on any device.
Get the Dynamic Product Ad Guide