The report includes Nanigans’ global and vertical-specific (ecommerce and gaming) data on Facebook advertising CTR, CPC, and CPM in Q3 2015. As Facebook becomes an increasingly vital advertising channel for marketers across the globe, we’ve highlighted these performance benchmarks on a geographic region-by-region basis as well for the Americas, EMEA, and APAC.
The Report Highlights:
- Growth in ecommerce mobile advertising
- CTR engagement by vertical and geography
- How Carousel ads are driving more direct response campaign spend
- CPC and CPM cost trends for Facebook advertising around the globe
- And much more!
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About This Report
This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange and Dynamic Product Ads, as those units are retargeting-focused. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post ads. Mobile App Install (All) includes Standard (Image), Video, and Carousel Mobile App Install ads. Domain includes External URL ads delivered on the right-hand side on Facebook desktop. All Other Ad Types includes other ad types such as Page Post ads and Desktop App Install ads. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other Internet and mobile companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high-value and high-ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, the data in this report may not necessarily be a proxy for the overall Facebook marketplace. Facebook® is a registered trademark of Facebook Inc.