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Facebook Q3 Benchmarks: Ecommerce Ad Budgets Grow, Automatic Placement Gains Traction

Nanigans’ new Global Facebook Advertising Benchmark Report highlights two big themes of Q3 2018: increased overall Facebook advertising budgets for ecommerce companies and a significant jump in advertisers that now let Facebook decide where to place ads.

Across a same-advertiser set of online retailers using Nanigans, average Facebook ad spending was up 24% quarter-over-quarter and 71% year-over-year in Q3 2018. This, along with increases in budgets for dynamic ads, are clear signs that Facebook continues to be a valuable channel for online retailers to reach new and existing shoppers and generate sales.

Q3 2018 Facebook Ad Benchmarks

With the ability to reach people across Facebook, Instagram, Audience Network, Messenger, and more, advertisers are increasing their use of Facebook’s Automatic Placement option. Automatic Placement allows Facebook to dynamically serve ads across a range of platforms based on an advertiser’s goals. In Q3 2018, U.S. advertisers using Nanigans leveraged Automatic Placement 54% of the time — a 69% increase over Q2.

Other Q3 insights include:

  • The latest data on Instagram Stories ad spend trends
  • CTR, CPM, and CPC benchmarks for global, ecommerce and gaming verticals, and by geographic market

Download the full report now for new insights on how to attain more profitable Facebook advertising in Q4 2018 and beyond.

Download the Report



Q3 2018 Benchmark Report

  • #1 most downloaded Nanigans report series
  • 22 key performance metrics
  • 6 full pages of expert insights