There are three reasons:
Facebook’s extensive targeting options (demographics, affinities, psychographics and behaviors) coupled with optimization strategies based on customer lifetime value ensure that you can deliver your ads to the most relevant audience possible that will deliver the best returns. But focusing on these tactics alone will fail to bring the success that marketer’s are looking for. The single, most important element of a successful advertising campaign that ad tech historically forgets is “great” creative.
- Overview of the creative process for understanding a brand’s identity and identifying interesting creative opportunities
- Creative best practices for direct response advertising campaigns on Facebook
- Multivariate creative testing strategies and approaches for identifying the best creative combinations
- The significance of creative iteration as it relates to performance and scaling campaigns