By optimizing campaigns, targeting new audiences and investing in high quality ad creative, advertisers have the opportunity to drive more relevant traffic and improve their bottom line.
Key findings from the report:
- CTRs increased 4% QOQ and 167% YOY, indicating that marketers are continuing to see high engagement on Facebook.
- App discovery continues to be a priority for app developers. Mobile app install ads were the most popular mobile ad unit capturing 74% of Facebook mobile ad spend.
- Advertisers continue to spend heavily in News Feed with 81% of desktop ad spend allocated to News Feed ad units.