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Nanigans Report: New Facebook Ad Products Gain Broader Adoption in Q1 2015

New Facebook ad products gained broader adoption in Q1 2015 following a competitive Q4 2014.

Our latest Global Facebook Advertising Benchmark Report highlights key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook.

The report includes Nanigans’ global and vertical-specific ecommerce and gaming data on Facebook ad CTR, CPC, CPM, and spend. Download the report for the latest insights that in-house performance marketers need to know to make informed strategic advertising decisions.

What’s in the Report:

  • Data on CTR engagement for Facebook ads
  • Trend data on new Facebook ad products including video and Multi-Product Ads
  • Insight on which Facebook ad products are dominating spend by direct response advertisers
  • CPC and CPM cost trends for Facebook advertising during the post-holiday marketing quarter

Download the Report



About This Report

This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain includes External URL Ads delivered on the right-hand side on Facebook desktop. All Other Ad Types includes other ad types such as Page Post Ads and Desktop App Install Ads.

The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet and mobile companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high-value and high-ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, the data in this report should not be used as a proxy for the overall Facebook marketplace. The data in this report should not be compared to any prior or future benchmark reports due to variations in the dynamic nature of the data set each new quarter.

Facebook® is a registered trademark of Facebook Inc.