Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar [Q2 2017 Benchmark Report]

Written by: Mike Lamy, Senior Marketing Manager

Growth in Facebook advertising, particularly among leading online retailers, shows no sign of slowing down.

Marketers continue to allocate higher budgets to reaching and converting customers on the channel, with an increasing focus on mobile and dynamic ad retargeting.

Facebook recently reported that revenue from mobile advertising skyrocketed 53% over the past year, and now commands an 87% share of all ad revenue. New data from Nanigans indicates that a significant piece of that growth comes thanks to ecommerce advertisers, who increased mobile ad spend on the platform 80% year-over-year in Q2 2017.

Q2 2017 - Ecommerce Mobile Ad Spend

Nanigans’ latest Global Facebook Advertising Benchmark report, released today, dives into these findings and more. You’ll find all the key market benchmarks you’ve come to expect — from CTRs, CPMs, and CPCs to growth metrics across the Americas, EMEA, and APAC — in addition to some unique data trends from the past quarter.

The full report is essential quarterly reading for large-scale advertisers looking to maximize revenue growth on Facebook.

Inside the report, you’ll find:

CTR, CPM, and CPC benchmarks by vertical and geographic market
Data on the growing popularity of mobile and dynamic ad retargeting
Insights on Facebook’s expanding ad ecosystem (including Instagram and Audience Network), app event optimization, and more

Download the report today for valuable, data-driven insights to inform a more profitable Facebook advertising strategy in Q3 and beyond.