Launch Addresses Increased Demand For In-House Programmatic Media Management From Marketing Executives
BOSTON, MASS. – June 21, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The launch addresses the growing demand for in-house advertising talent and expertise with Nanigans software.
The Association of National Advertisers recently released a report citing that 31% of marketing executives have broadened their in-house capabilities to manage programmatic media buying over the last year. Nanigans develops software solutions to meet the needs of in-house advertisers, and has witnessed first-hand the rapid growth of the in-house advertising market.
“Our customers have proven the enhanced profitability and competitive advantages that are the direct result of building in-house advertising teams and competencies,” said Ric Calvillo, co-founder and CEO of Nanigans. “Marketing executives at these companies have been agents of change for their businesses, and are increasingly adding headcount to further scale their in-house media buying operations. Nanigans University is designed to empower these executives to train new members of their teams more quickly, and ultimately cultivate a larger pool of talent to fill these roles in the future.”
In the last year alone, Nanigans customers—who represent many of the largest and most sophisticated digital advertisers in the world—have on average doubled the number of marketers on their teams managing campaigns through Nanigans advertising automation software. Nanigans University and its Certification Program are designed to enhance software onboarding and marketer skillsets by providing a tailored training curriculum to more effectively manage, measure, optimize and scale successful performance advertising campaigns across today’s most valuable digital channels.
Calvillo added, “Nanigans University is a natural extension of our Software-as-a-Service offering. We have 6 years of experience understanding that in today’s fast-paced and data-rich online marketing environment, the most successful results combine powerful software with well-trained marketers who know their products and customers better than any third party ever could.”
Nanigans University builds on Nanigans’ existing training resources and programs, enhancing the speed to market for companies building in-house advertising teams. On top of detailed feature and software overviews, ongoing training options ensure marketers can take advantage of all that Nanigans software has to offer. Nanigans University’s accompanying Certification Program offers individual marketers professional development and affirmation of their skillset in managing large-scale performance advertising campaigns with Nanigans software. Upon being certified, individuals receive a Nanigans Certification badge that can be added to their resume or LinkedIn profiles.
Content in Nanigans University includes individual modules covering a wide range of topics from campaign setup to analysis and optimization. Curriculums also include industry-specific content, empowering marketers to enroll in tracks specific to the unique aspects of their business, and which further maximizes value for Nanigans customers across online retail, lead generation, gaming, mobile apps, and other pure-play internet verticals.
About Nanigans, Inc.
Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising. More than $600M in annualized ad spend is managed through Nanigans software by commerce companies worldwide that rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Offered as Software-as-a-Service, Nanigans features multichannel programmatic media buying, predictive revenue optimization, and real-time business intelligence across today’s most valuable digital channels. The company is headquartered in Boston with offices in New York, San Francisco, London, Sydney and Singapore.