Blog

May 16, 2012 Campaign Management

Facebook Advertising by the Numbers

Facebook’s IPO this Friday is exciting for marketers and advertisers, who will enjoy more transparency around Facebook’s ad business. Media outlets across the world are buzzing with news of the Facebook IPO because of its enormity and the impact it will have in many different sectors; it is slated to be the largest technology IPO ...

May 10, 2012 Company News

Nanigans Partners with Vitrue

Nanigans is excited to partner with Vitrue, a leading social marketing company and fellow Facebook Preferred Marketing Developer. Vitrue’s Facebook Page management solution powers more than 4,500 accounts, and this partnership allows those companies to seamlessly leverage Nanigans’ Facebook advertising technology. What exactly does this partnership enable? Vitrue’s solution allows Facebook Page managers to identify posts ...

April 30, 2012 Data, Case Studies & Insights

2012 Stanley Cup Playoffs on Facebook: It’s A Flyers Nation [Infographic]

After a heart wrenching loss to the Capitals, there will be no fairy tale playoff run for our home town Black and Gold this year. But the 2012 Stanley Cup playoffs continue. We dug into the buzz surrounding each of the eight remaining playoff teams on Facebook, tapping our Facebook advertising software, Ad Engine, for the data. ...

April 17, 2012 Company News

Harvard Professor and Global Authority on Algorithmic Economics Joins Nanigans

Nanigans Appoints David C. Parkes, Ph.D as Technical Advisor; Accelerates Development of Its Facebook® Advertising Platform BOSTON, Mass. –- March 1, 2012 (BUSINESS WIRE) — Nanigans, Inc., a leading Facebook advertising technology company, has appointed David C. Parkes, Ph.D as Technical Advisor. Dr. Parkes is a Professor of Computer Science in the School of Engineering and ...

April 16, 2012 Blog

Who’s Interested in the Boston Marathon on Facebook?

The Boston Marathon is underway. Despite temperatures expected to reach as high as 84 on this beautiful April day in Boston, 22,426 runners (84% of those who registered) took to the streets attempting to complete Boston’s famed marathon. In honor of Nanigans’ lone marathon runner, our SVP of Finance Scott Ward, we dove into our ...

April 13, 2012 Data, Case Studies & Insights, Social Media

Travel on Facebook: New Age of Customer Engagement

From airbnb to TripAdvisor, we are seeing a rush of travel companies embrace Facebook to both find new customers and increase engagement with current customers. Companies are attempting to engage customers not only on their Facebook fan Page, where they are investing in the creation of rich and compelling content alongside providing customer service, but also through ...

April 04, 2012 Data, Case Studies & Insights

5 Ways Savvy e-Commerce Companies Are Leveraging Facebook Ads

This article was originally published here on Inside Facebook. Following social gaming, e-commerce companies have been early adopters of Facebook advertising. We have had the opportunity to work with innovators in the industry over the last 2 years, including Fab.com, Gilt Groupe and Nordstrom’s HauteLook, helping them hone their Facebook advertising strategies to acquire new customers and ...

April 03, 2012 Company News

Nanigans Receives “Hottest Boston Company” Award

Nanigans is excited to announce being a recipient of Lead411′s 2012 ‘Hottest Boston Company’ award. Lead411 conducts research on the fastest growing technology companies in the United States, for customers like Gartner and ADP. Their city-by-city ‘Hot List’ awards were created to recognize quickly growing companies in this space. In Boston, a pool of 1776 ...