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Nanigans – Advertising Automation Software

Nanigans in the News: Roundup of Recent Press

Nanigans was featured in the media several times in the last week, so we wanted to highlight all that press and thank the journalists who got to know us a bit better: Boston Globe Tech firms hop on Facebook’s wave Globe reporter Michael Farrell visited our office in October to interview our CEO, Ric Calvillo, about building a company around Facebook. The article was featured on the front page of the Boston Globe yesterday, along with several other Boston companies […]

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Nanigans Exceeds 80 Billion Facebook® Ad Impressions in Q3

Nanigans’ Ad Engine™ Served Over 10,000 Facebook Ad Impressions Each Second in Q3 November 7, 2011 – BOSTON, Mass. (BUSINESS WIRE) – Nanigans, Inc., an advertising technology company and Facebook Ads API developer focused on helping marketers maximize the effectiveness of Facebook ads, today announced dramatic third quarter results. The company’s Ad Engine™ delivered 80 billion social ad impressions on Facebook in the third quarter alone. Nanigans has grown rapidly in 2011, averaging a monthly growth rate of 45 percent since […]

Reducing Risk in the Games Business

“I’d spend 100 times more on Facebook ads,” was advice one panelist offered when asked what he would do differently next time he launched a game on Facebook. That advice, among others, was discussed last night at the New England Games SIG’s panel Reducing Risk in the Games Business at the Microsoft NERD Center. The event kicked off underscoring how video game related consumer spending is estimated to reach $112 billion by 2015, and centered on how to build a successful gaming business within […]

Highest Grossing Horror Film Franchises: How Does Popularity Compare on Facebook?

Happy Halloween! If you’re not trick-or-treating tonight, you’ll surely be catching a classic horror movie on television. When it comes to franchises, Friday the 13th takes home the #1 spot in being the highest grossing horror franchise of all time — $380,637,525, or $31,719,793 on average for each of the twelve movies (that’s not counting the TV show and video game). Saw comes in at #2, grossing $342,510,598 overall, or $34,251,060 on average for each of the ten movies. Given […]

Ghosts, Goblins, Vampires, Werewolves & Zombies on Facebook

We have been in a Halloween state of mind here at Nanigans the last few weeks. With the holiday weekend upon us, we couldn’t resist comparing the Facebook popularity of our spooky friends: Ghosts, Goblins, Vampires, Werewolves and Zombies. Facebook Popularity Clearly, Vampires take home the bounty in terms of Facebook popularity. About twice as many people on Facebook mention Vampires in their profiles than the next most popular, Zombies and Ghosts. Werewolves and Goblins, perhaps to no surprise, are […]