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Nanigans – Advertising for Incremental Revenue

Facebook Advertising by the Numbers

Facebook’s IPO this Friday is exciting for marketers and advertisers, who will enjoy more transparency around Facebook’s ad business. Media outlets across the world are buzzing with news of the Facebook IPO because of its enormity and the impact it will have in many different sectors; it is slated to be the largest technology IPO of all time. Facebook has already changed marketing and advertising practices with their unprecedented targeting capacities, reach, and engagement levels. Facebook has placed social at […]

Nanigans Partners with Vitrue

Nanigans is excited to partner with Vitrue, a leading social marketing company and fellow Facebook Preferred Marketing Developer. Vitrue’s Facebook Page management solution powers more than 4,500 accounts, and this partnership allows those companies to seamlessly leverage Nanigans’ Facebook advertising technology. What exactly does this partnership enable? Vitrue’s solution allows Facebook Page managers to identify posts receiving high engagement. Page managers and media buyers can then select to use Nanigans to amplify engaging Page posts into Sponsored Story ad units to […]

2012 Stanley Cup Playoffs on Facebook: It’s A Flyers Nation [Infographic]

After a heart wrenching loss to the Capitals, there will be no fairy tale playoff run for our home town Black and Gold this year. But the 2012 Stanley Cup playoffs continue. We dug into the buzz surrounding each of the eight remaining playoff teams on Facebook, tapping our Facebook advertising software, Ad Engine, for the data. And as you can see from our infographic below, it’s a Flyers nation on Facebook. We pitted the 2012 NHL Stanley Cup playoff teams against one […]

Harvard Professor and Global Authority on Algorithmic Economics Joins Nanigans

Nanigans Appoints David C. Parkes, Ph.D as Technical Advisor; Accelerates Development of Its Facebook® Advertising Platform BOSTON, Mass. –- March 1, 2012 (BUSINESS WIRE) — Nanigans, Inc., a leading Facebook advertising technology company, has appointed David C. Parkes, Ph.D as Technical Advisor. Dr. Parkes is a Professor of Computer Science in the School of Engineering and Applied Sciences at Harvard University and a global authority on topics at the intersection of computer science and economics, including machine learning, auction theory, electronic […]

Who’s Interested in the Boston Marathon on Facebook?

The Boston Marathon is underway. Despite temperatures expected to reach as high as 84 on this beautiful April day in Boston, 22,426 runners (84% of those who registered) took to the streets attempting to complete Boston’s famed marathon. In honor of Nanigans’ lone marathon runner, our SVP of Finance Scott Ward, we dove into our Facebook campaign data to find out who is interested in the Boston Marathon on Facebook. Age Breaking down the buzz around the Boston Marathon by […]