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Nanigans – Advertising for Incremental Revenue

Nanigans at Shop.org’s 2012 Annual Summit

Nanigans is headed to Denver, Colorado next week for Shop.org’s Annual Summit. The summit, put on every fall for the entire digital retail community, is anticipated to draw over 4,000 attendees and 200 exhibitors this year. Nanigans is excited to sponsor and exhibit at the event, sharing our Facebook Advertising best practices and success stories with the world’s leading ecommerce companies. Why did Nanigans choose to exhibit at Shop.org? Since our inception in 2010, Nanigans has served as a strategic partner for […]

Facebook Search Sponsored Results: Early Performance Data

Nanigans formally announced support for Sponsored Results last week, releasing a new Ad Engine feature that enables customers to purchase advertising in the Facebook search box. Receiving a large number of queries every day from people searching on Facebook, this new feature allows advertisers to drive awareness and discovery of their app or brand alongside related apps and pages. While still early, initial results from Facebook search Sponsored Results campaigns run through our Ad Engine show the promise of the Facebook search […]

Nanigans Releases Support for Sponsored Results in Facebook Search

New Nanigans Ad Engine™ Feature Enables Marketers to Purchase Advertising in the Facebook Search Box; Company Shares Early Results August 30, 2012, Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., developer of market-leading Facebook® Advertising software, has released a feature that enables marketers to purchase advertising in Facebook search results. The Facebook search box receives a large number of queries every day from people searching on Facebook. Nanigans’ sponsored results feature allows marketers to purchase featured placement within these search results, […]

Nanigans Appoints Former Yahoo! Sales Executive as Chief Operating Officer

Yahoo! VP Media Sales Marc Grabowski Joins Leading Facebook Advertising Company to Scale Operations August 21, 2012, Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., developer of market-leading Facebook® Advertising software, has appointed Marc Grabowski as Chief Operating Officer. Grabowski joins Nanigans after a nine-year sales career at Yahoo! where he was most recently VP Media Sales, North America. Grabowski brings a decade of online advertising experience and management to Nanigans. In his new role as Chief Operating Officer, Grabowski will […]

Mobile Gaming Report: Payers, Players, Revenue — And Where Facebook Fits

Our team recently headed to Casual Connect, one of the gaming industry’s premier summits. Woven throughout discussions at the conference was the topic of mobile gaming. An industry that was nearly non-existent three years ago, mobile gaming has not only changed the gaming industry, it’s fueled new opportunities for marketers and advertisers to reach and connect with consumers through an incredibly immersive channel. According to mobile analytics company Flurry, of the 77 minutes consumers spend using mobile apps on their smartphones every day, 31% […]