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Nanigans – Advertising for Incremental Revenue

Facebook Advertising Holiday Trends – CPC, CTR & ROI

Top ecommerce companies on Facebook saw on average a 240% increase in traffic to their websites from Facebook on Cyber Monday as compared to prior Mondays. Multiple retailers like Dillards and Coldwater Creek saw over a 500% increase, and one retailer, Harry & David, saw more than an 11,000% increase. Our client Fab.com, the fast-growing design-focused online retailer, shared that 20% of their record-breaking Black Friday through Cyber Monday sales were attributed back to people who initially joined their site from Facebook. In reviewing […]

5 New Facebook Ad Products for Retailers this Holiday Season

Holiday shopping season officially kicks off this week, with Black Friday, Thanksgiving weekend, and Cyber Monday right around the corner. With retailers turning to Facebook to reach, engage and drive traffic and sales this holiday season, we wanted to highlight the most popular new Facebook ad products being leveraged by our Ad Engine customers: 1. Facebook Offers This holiday shopping season you’re sure to find more people frequenting their Facebook News Feeds than panning through newspaper insert after newspaper insert. […]

Why Retailers Are Turning to Facebook for the Holidays

The 2012 holiday shopping season is here with Black Friday right around the corner, and analysts are predicting an increase in sales from online shopping. Shop.org estimates online retail sales will grow by 12% from last year’s holiday shopping season, reaching between $92 and $96 billion in the United States. Economists often refer to back-to-school sales as an indicator of how the year’s holiday sales will perform. This year IBM found that social networks drove considerable back-to-school sales, with social sales increasing 70% […]

A New Home for Nanigans at 60 State Street

Nanigans’ headquarters have officially moved! Yesterday marked the first day our company headed to its huge new home on the 12th floor of 60 State Street in Boston’s financial district. With this space comes the excitement and opportunity to welcome another phase of growth, affording us the ability to better serve the needs of our customers and improve and expand upon our market-leading Facebook advertising software. 60 State Street, the 13th tallest skyscraper in Boston, is Nanigans’ third office in Boston. […]

Nanigans Gives Back: Cradles to Crayons and Movember

November kicks off a season of giving thanks and giving back, and it’s no exception here at Nanigans. Last week we wrapped up our month long Cradles to Crayons clothing drive and two of our team members have proudly grown mustaches for Movember. Cradles to Crayons is one of the largest volunteer organizations in Massachusetts, providing children from low income households with clothes, school supplies, toys, and other necessities to keep them safe and ready to learn. Last year Cradles to Crayons […]