Menu

Nanigans – Advertising for Incremental Revenue

Facebook’s Social Business Blueprints

Following the success of their fMC event earlier this month, Facebook released two white papers (commissioned by Forrester Research) to empower marketers to approach social more strategically, and which highlight how paid media fuels social momentum. Facebook introduces the white papers by underscoring that 95% of VP and C-level marketers believe we live in a connected world, “where people are connected to the things they care about through social media.” The implications of this for businesses? Traditional, one-way, push marketing […]

NCAA March Madness on Facebook: Which Bracket is Most Popular?

March Madness has arrived—the time when Bracketology becomes an accepted form of science. Analysts and fans alike continue their last minute dissections, searching for something that could signal an upset (we’re looking at you Syracuse). Users of Facebook are no different, taking to the platform in hordes to discuss each team and hurl a few well placed insults at their peers from other schools. Freecast has taken advantage of the interest on Facebook, and partnered with TNT, TBS, TruTV and […]

Kony 2012 on Facebook: Breaking Down Invisible Children’s Reach

Over the past week, Facebook, blogs and the twittesphere have all been buzzing about Invisible Children’s new viral video campaign, Kony 2012. The Invisible Children non-profit began with a simple, but difficult concept — make people care about Joseph Kony, the Ugandan warlord who routinely kidnaps and uses child soldiers to maintain his power. The organization’s campaign goal was clear: make Kony famous (or rather, infamous) by creating a video so compelling, that hundreds of thousands of people would join the cause. One […]

Nanigans Partners with Advertising Agency Hill Holliday, Accelerates Introduction of Ad Engine™ to Existing Clients

BOSTON, Mass. –- March 1, 2012 (BusinessWire) — Nanigans, Inc., a Facebook® Ads API developer focused on helping marketers maximize ROI from their Facebook advertising campaigns, has been selected for partnership in Hill Holliday’s Project Beacon program. Hill Holliday’s Project Beacon program was designed to offer strategic counsel and promote collaboration between the agency and ad tech startups. With the goal of bringing innovative advertising technologies to market faster than ever before, Hill Holliday will provide client introductions as well as […]

Live from fMC: Facebook Courts Big Brands, Positions Itself to Secure Share of TV Spend

Facebook’s much anticipated and first ever Facebook Marketing Conference, fMC, kicked off at 1PM this afternoon in New York City. We were excited to have been invited to the event, and take a first look at new Facebook products aimed at courting large businesses looking for an online media channel with the scale currently offered by television. With 845 million users across the globe who are spending an increasingly larger portion of their time on the social network, Facebook certainly […]