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Nanigans – Advertising Automation Software

Reducing Risk in the Games Business

“I’d spend 100 times more on Facebook ads,” was advice one panelist offered when asked what he would do differently next time he launched a game on Facebook. That advice, among others, was discussed last night at the New England Games SIG’s panel Reducing Risk in the Games Business at the Microsoft NERD Center. The event kicked off underscoring how video game related consumer spending is estimated to reach $112 billion by 2015, and centered on how to build a successful gaming business within […]

Highest Grossing Horror Film Franchises: How Does Popularity Compare on Facebook?

Happy Halloween! If you’re not trick-or-treating tonight, you’ll surely be catching a classic horror movie on television. When it comes to franchises, Friday the 13th takes home the #1 spot in being the highest grossing horror franchise of all time — $380,637,525, or $31,719,793 on average for each of the twelve movies (that’s not counting the TV show and video game). Saw comes in at #2, grossing $342,510,598 overall, or $34,251,060 on average for each of the ten movies. Given […]

Ghosts, Goblins, Vampires, Werewolves & Zombies on Facebook

We have been in a Halloween state of mind here at Nanigans the last few weeks. With the holiday weekend upon us, we couldn’t resist comparing the Facebook popularity of our spooky friends: Ghosts, Goblins, Vampires, Werewolves and Zombies. Facebook Popularity Clearly, Vampires take home the bounty in terms of Facebook popularity. About twice as many people on Facebook mention Vampires in their profiles than the next most popular, Zombies and Ghosts. Werewolves and Goblins, perhaps to no surprise, are […]

Brands Beyond the Page Like: Toyota, Heinz, Universal Pictures

Last week three big brands released innovative Facebook campaigns that demonstrate how traditional brand marketers are moving beyond the Page Like in their advertising efforts on the social network. With these campaigns being developed through their respective ad agencies, it was fitting that STRATA also released their quarterly report last week, showing that 89% of ad agencies use Facebook in their campaigns (a 10% increase from Q2). Toyota’s “Social Network Racer” Toyota has created a branded Facebook arcade-style racing game in anticipation […]

Facebook Featured on 10% of Mary Meeker’s 2011 Internet Trends Slides

While mobile was crowned the “mega-trend of the 21st century” in Queen of the Net Mary Meeker’s 2011 Internet Trends presentation earlier this week at the Web 2.0 Summit, Facebook did not go unnoticed. The social network was front-and-center on a tenth of this widely followed analyst and KPCB venture capitalist’s annual breakdown of Internet trends. We pulled five of our favorite slides from that presentation: A Global Leader Facebook was identified as a “mega-leader” across the globe, fourth only to Apple, […]