Nanigans – Advertising for Incremental Revenue

Measuring Success: Dissecting Facebook’s Latest Webinar

Yesterday, Facebook Studio hosted a webinar led by Fred Leach who works on advertising measurement at Facebook. Fred provided valuable insights on measuring the success of Facebook Advertising efforts, and we wanted to highlight three points that stood out to us. On Facebook to Off-Facebook Behavior Does online behavior correlate to offline action? Facebook helped answer this question using their Research Polls feature, which is located on the right side of the News Feed. Over a course of several weeks, Facebook asked users […]

Nanigans Releases Results from Its Facebook® Action Targeting Study; Ad Engine™ Feature Launches Out of Beta

Nanigans Unveils Feature Enabling Advertisers to Target Actions Shared from Timeline Apps on Facebook; Releases Performance Results BOSTON, Mass. –- May 31, 2012 (BUSINESS WIRE) – Nanigans, Inc., a Facebook performance advertising company focused on helping marketers maximize ROI, has released a feature out of beta that enables advertisers to target actions shared from Open Graph apps, more commonly known as timeline apps. When employed correctly Nanigans finds that targeting these actions can dramatically increase the performance of advertising on Facebook. […]

Gain Facebook Advertising Knowledge, Win An iPad: Nanigans at IRCE 2012

Nanigans is excited to be a featured sponsor and exhibitor at Internet Retailer Conference & Exhibition 2012 (IRCE 2012) next week — the world’s largest e-commerce event! Leading up to the event, we have prepared brief daily emails with exclusive Facebook Advertising data and best practices specifically for e-commerce and retail. By signing up to receive this knowledge, you will be entered for a chance to win the new iPad! There’s more: Each time you refer a friend or colleague to sign up, you’ll enjoy […]

Facebook Advertising by the Numbers

Facebook’s IPO this Friday is exciting for marketers and advertisers, who will enjoy more transparency around Facebook’s ad business. Media outlets across the world are buzzing with news of the Facebook IPO because of its enormity and the impact it will have in many different sectors; it is slated to be the largest technology IPO of all time. Facebook has already changed marketing and advertising practices with their unprecedented targeting capacities, reach, and engagement levels. Facebook has placed social at […]

Nanigans Partners with Vitrue

Nanigans is excited to partner with Vitrue, a leading social marketing company and fellow Facebook Preferred Marketing Developer. Vitrue’s Facebook Page management solution powers more than 4,500 accounts, and this partnership allows those companies to seamlessly leverage Nanigans’ Facebook advertising technology. What exactly does this partnership enable? Vitrue’s solution allows Facebook Page managers to identify posts receiving high engagement. Page managers and media buyers can then select to use Nanigans to amplify engaging Page posts into Sponsored Story ad units to […]