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Nanigans – Advertising Automation Software

50 Best Places to Work in 2012: Which Wins in Popularity on Facebook?

Glassdoor, an online career community with company and job information such as salaries and reviews, just released their 4th annual ranking of the 50 Best Places to Work. The ranking is unique in that it is generated based on reviews by the people who know about what it’s like to work at these companies best — their employees. We were curious how these companies’ popularity compared on Facebook, and below are the top 15 companies from the list with the […]

Top Facebook Advertising Reports of 2011

For online marketers, 2011 was the year Facebook advertising became mainstream. Facebook accounted for nearly 1 in 3 online display ads in the United States in the first quarter of 2011. This endowed the social network with the title of largest online display ad publisher — by far exceeding the online display ad shares of traditional leaders like Yahoo!, Microsoft, AOL, Google, Turner, Fox, Glam Media and many others combined. As 2011 ensued and Facebook’s membership steadily climbed to surpass 800 million […]

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Nanigans Announces San Francisco Expansion

Leading Facebook® Ads API Developer Increases Service to Existing Clients and Expands Presence in Key Market BOSTON, Mass. – December 7, 2011 (BusinessWire) – Nanigans, Inc., a Facebook® Ads API developer and technology company focused on helping marketers maximize the effectiveness of Facebook ads, today announced the opening of a new office in San Francisco. The expansion reflects Nanigans’ ongoing investment and commitment to customer service and growing demand from companies operating in the region. The office also positions Nanigans […]

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Nanigans Case Study Published in Facebook’s Marketing API Directory

We recently collaborated with Facebook and social game company 50 Cubes on a Facebook advertising case study centered on the developer’s latest game, Fashion Designer. Published by Facebook on Friday in the Marketing API Directory, the case study outlines an effective Facebook advertising strategy that leverages both Marketplace Ads and Sponsored Stories. Results: Acquired 169,000 new players during the 4-week campaign Increased Fashion Designer’s daily active user base to 390,000 customers and monthly active user base to over 3.3 million Increased conversion rates […]

Nanigans Interview Featured on Xconomy.com

Earlier this week Xconomy.com, a tech and startup new media outlet in six cities across the US from Boston to San Francisco, featured an in-depth profile of Nanigans. The article highlights our Facebook ad optimization platform, the Ad Engine, and was based on an interview last month with our founder and CEO Ric Calvillo. Thanks to Erin Kutz for taking the time to get to know us and for the great article! Nanigans Aims to Offer Up-to-Minute Insight for Facebook Ad […]