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Nanigans – Advertising for Incremental Revenue

2012 Academy Awards on Facebook

Tonight the 84th annual Academy Awards, more commonly known as The Oscars, will be televised live in more than 100 countries. Viewers across the world will tune in to see who The Academy of Motion Picture Arts and Sciences selects as this years award winners. War Horse, Moneyball, Extremely Loud & Incredibly Close, The Help, The Tree of Life, The Descendants, and The Artist are all up for Best Picture of the Year. Other most anticipated awards of the night go […]

The State of Facebook Marketing in Infographics

Facebook ads are here, and they’re here to stay. Over the past few months there has been an influx of new, fantastic infographics on Facebook and its emergence as one of the preeminent online engagement and marketing platforms. We decided to share some of our favorites, organized by the current state of Facebook trends, understanding your followers and fans, maximizing the potential of your Facebook marketing campaign, and the future of the Open Graph platform and Social Sharing. Courtesy of […]

Nanigans on the Speaking Circuit: Cornell, Social Media Week NYC & More

Recently the team at Nanigans has been on a bit of a speaking circuit, on topics ranging from Facebook advertising and social commerce to more general startup marketing. Here’s a recap: Cornell University Our SVP Product, Rishi Dean, made a guest appearance as professor of digital marketing at Cornell University. As part of his invitation to speak at Cornell, Rishi was asked to create and propose a business case for students to complete. While the full text of that case […]

Insider’s Guide to Facebook Advertising: Country Targeting — Reach vs. CPC [Infographic]

Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global connectivity. 75 percent of Facebook’s 845 million active users live outside the United States, with the social network supporting 70 different languages. With this global user base and a real-time ad marketplace, many marketers face a dilemma in balancing country reach (the number of targetable users in that country) and cost goals when bidding for ad placement on Facebook. We pulled data from […]

Casual Games Association: The Present & Future of Social Gaming

We love social games. As a company that works with many game developers, we need to understand the games to effectively advertise them (i.e., we have excuses to play games at work). And, let’s be honest, what’s better than beating a friend at a Facebook game, and having the news published for all your other friends to see? Naturally, we were excited to get our hands on the Casual Games Association’s 2012 Casual Games Sector Report. The US social gamer […]