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Nanigans – Advertising Automation Software

Facebook Featured on 10% of Mary Meeker’s 2011 Internet Trends Slides

While mobile was crowned the “mega-trend of the 21st century” in Queen of the Net Mary Meeker’s 2011 Internet Trends presentation earlier this week at the Web 2.0 Summit, Facebook did not go unnoticed. The social network was front-and-center on a tenth of this widely followed analyst and KPCB venture capitalist’s annual breakdown of Internet trends. We pulled five of our favorite slides from that presentation: A Global Leader Facebook was identified as a “mega-leader” across the globe, fourth only to Apple, […]

Social Marketing Goes Mainstream, Budgets Increase

Today eMarketer published an article highlighting how top brand marketers are looking to invest “big” in social media in the coming years. The article was based on a survey conducted this summer by consultancy Booz & Co. and Page management software Buddy Media. Just how “big” are Fortune 100 companies across the globe investing in social? Two-thirds report that social media made up less than 5% of their total digital spend in 2011. In three years, a third expect that […]

Occupy Wall Street on Facebook

Today marks the one month anniversary of Occupy Wall Street, an ongoing series of demonstrations in NYC and other major cities in America. Supporters are protesting against corporate greed, the influence of corporate money on governance, and economic inequality such as the widening wealth gap in America. The official demand of the group is for President Obama to “ordain a Presidential Commission tasked with ending the influence money has over our representatives in Washington.” Since the group’s inception a month ago, […]

US Ad Spend per User: Facebook vs. Traditional Media [Chart]

Last week’s post about how social media monetization will drive the digital future made us curious about how Facebook compares to traditional media in terms of ad spend on a per user basis. We pulled and crunched numbers from a variety of sources, and the analysis reveals how underutilized the social network is by advertisers. Business Insider published our analysis yesterday as their Chart of the Day, in an article titled, “The Millions of Ad Spending on Facebook in Context.” Related […]

Who’s Most Obsessed with iOS 5 and the iPhone 4S on Facebook?

This week has been a long time coming for Apple fanboys and fangirls across the world. Today marks the release of iOS 5 — the next major update of Apple’s software for iPhone, iPod and iPad — and this Friday, October 14th marks the date when the new iPhone 4S hits shelves across the nation. With the greatly anticipated iOS 5, Apple touch device owners will enjoy a new feed and center for notifications, an improved camera app with cropping and editing features, […]