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Nanigans – Advertising Automation Software

Patriots vs. Dolphins: Who Has the Facebook Edge?

Monday Night Football kicks off tonight with a big game between the New England Patriots and Miami Dolphins. Being based in Boston, we couldn’t resist pitting the two teams against one another on Facebook. Who has a larger fanbase reach? Which team has older fans? Are their gender differences between fans? And what portion of the team’s fanbase are from the other team’s home state? By visiting each team’s official Fan pages we learn that 2.86 times more people are fans […]

How to Maximize Facebook Advertising ROI

Now that we’ve covered the basics of how advertising on Facebook works, let’s review how to effectively managing bids that maximize CTRs, and of course, optimize for actual return on ad spend (ROAS). Since Facebook is a real-time market, the CPC you need can vary significantly as other bidders place, adjust, and remove ads. An ad that was generating great volume just a few hours ago can fall stagnant as the market heats up. But CPC is just piece of […]

How Facebook Advertising Works

Running a successful Facebook ad campaign can be both tedious and time consuming – not to mention expensive if you don’t know what you’re doing. But with a third of all US display advertising impressions coming from Facebook, few businesses can afford to pass up the opportunity to tap its massive user base. Whether running your own ad campaign or relying on a 3rd party service, knowing the basics of Facebook advertising can both dramatically increase your return on spend, as well as […]

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Nanigans Closes $3M Series A to Scale Performance-Based Facebook Advertising Platform

Expands Social Analytics and Advertising Leadership Team to Accelerate Product Innovation BOSTON–(BUSINESS WIRE)–Nanigans, Inc., the only real-time bidding platform for Facebook that optimizes advertiser spend for downstream actions and lifetime customer value, has closed $3M in Series A financing. Leading the round is Avalon Ventures, and includes several prominent Boston-based Angel investors. Rich Levandov, Managing Director at Avalon Ventures who led initial investment in social gaming company Zynga and behavioral ad targeting company Tacoda, joins the Board. Nanigans will use the […]