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Nanigans – Advertising for Incremental Revenue

Who’s Interested in The Dark Knight on Facebook?

The Dark Knight Rises broke box office revenues, despite the tragedy in Aurora, CO. The latest Batman installment has seen a total of $289.1 million in revenue and has far out performed other movies like Spiderman, Ted, and Magic Mike. The hype of The Dark Knight goes beyond revenues; social media has been buzzing with talk about this latest Batman movie. We turned to our Ad Engine to understand who’s interested in The Dark Knight on Facebook. We were most excited to understand how […]

Insider’s Guide to Facebook Advertising for Ecommerce [Infographic]

When it comes to online advertising, the retail industry tops the chart as the highest-spending sector, projected to grow 24% this year to represent 22% of all online ad spend. With Facebook’s unparalleled reach as an online media outlet and its unprecedented targeting parameters from demographics to interets and actions, retailers are certainly understanding the power of Facebook beyond driving Likes to fuel their bottom lines. In fact, our client Fab.com was highlighted yesterday on CNN as being “the e-commerce company that was […]

Facebook Premium Ads from Nanigans

Facebook recently announced that its Premium Ad inventory is now available through the Facebook Ads API. Nanigans was quickly white-listed, and we’re excited to announce that customers can purchase these Premium Ad units through our Ad Engine. Where are Premium Ads displayed on Facebook? Leveraging Premium Ads on Facebook ensures your company’s message and content reaches Facebook users where they spend the majority of their time: on the homepage. Premium Ads are shown on the right-hand side and within the News Feed […]

Harvard University Professor of Statistics Joins Nanigans

Nanigans Appoints Edoardo M. Airoldi, Ph.D as Technical Advisor, Expands Big Data Team July 17, 2012 – BOSTON, Mass. (BUSINESS WIRE) – Nanigans, Inc., developer of market-leading Facebook® Advertising software, has announced that Dr. Edoardo M. Airoldi, Assistant Professor of Statistics at Harvard University and Director of the Harvard Laboratory for Applied Statistical Methodology, has joined as Technical Advisor. Dr. Airoldi expands Nanigans’ big data team and further positions the company as a global leader in data-driven advertising. Dr. Airoldi’s […]

Attribution, Big Data & The Open Graph: 3 Driving Forces of Social Ad Innovation

This article was originally published on Social Media Today. It’s the year of Facebook for digital marketers, with the social network projected to surpass $5B in worldwide ad revenues. Nearly half of Facebook’s 901M active users visit the site at least 6 out of 7 days a week, and with people spending more than 1 out of every 7 of their online minutes on Facebook, it’s no surprise that ad spend will continue to flow from other mediums to the social […]