Nanigans – Advertising for Incremental Revenue

Who’s Interested in the Boston Marathon on Facebook?

The Boston Marathon is underway. Despite temperatures expected to reach as high as 84 on this beautiful April day in Boston, 22,426 runners (84% of those who registered) took to the streets attempting to complete Boston’s famed marathon. In honor of Nanigans’ lone marathon runner, our SVP of Finance Scott Ward, we dove into our Facebook campaign data to find out who is interested in the Boston Marathon on Facebook. Age Breaking down the buzz around the Boston Marathon by […]

Travel on Facebook: New Age of Customer Engagement

From airbnb to TripAdvisor, we are seeing a rush of travel companies embrace Facebook to both find new customers and increase engagement with current customers. Companies are attempting to engage customers not only on their Facebook fan Page, where they are investing in the creation of rich and compelling content alongside providing customer service, but also through custom Facebook Apps. Some of these Apps allow users to purchase tickets and rooms right from Facebook, and when paired with the Open Graph API, […]

5 Ways Savvy e-Commerce Companies Are Leveraging Facebook Ads

This article was originally published here on Inside Facebook. Following social gaming, e-commerce companies have been early adopters of Facebook advertising. We have had the opportunity to work with innovators in the industry over the last 2 years, including, Gilt Groupe and Nordstrom’s HauteLook, helping them hone their Facebook advertising strategies to acquire new customers and deliver positive ROI. In fact, their needs and goals have helped refine our product roadmap. Savvy e-commerce companies are increasingly realizing they can leverage Facebook […]

Nanigans Receives “Hottest Boston Company” Award

Nanigans is excited to announce being a recipient of Lead411′s 2012 ‘Hottest Boston Company’ award. Lead411 conducts research on the fastest growing technology companies in the United States, for customers like Gartner and ADP. Their city-by-city ‘Hot List’ awards were created to recognize quickly growing companies in this space. In Boston, a pool of 1776 local companies from the software, wireless, hardware, internet and media industry were researched in the process. That list was narrowed down to just 62 award […]

Final Four Weekend: It’s a Kentucky Nation on Facebook [Infographic]

With this weekend’s Final Four match ups between Kentucky and Louisville as well as Kansas and Ohio State in mind, we decided to dig into the buzz surrounding each team, their coaches, and top players on Facebook. We tapped our Facebook advertising software, Ad Engine, for the data, and found that Kentucky trumps in popularity in every category we examined. We took this a step further, identifying which team each state is cheering for this weekend. We compiled the results in the following infographic: We […]