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Nanigans – Advertising for Incremental Revenue

3 New Facebook Apps That Differentiate: Citi, Mercedes and KLM Airlines

With the new year has come a rush of new technologies and products as companies battle to capture the attention of consumers. More than ever before, companies are recognizing the vast potential that social has to offer, and are actively integrating Facebook Apps into their products in an effort to differentiate themselves and forge deeper relationships with their customers. From financial institutions to car manufacturers, companies are focusing their efforts on incorporating one of America’s new favorite past times into […]

Facebook Predicts the New Hampshire Primary Winner

Culminating with two Republican debates over the weekend, one of which was hosted by Facebook, there has been some serious campaigning over the last few months in our neighboring state of New Hampshire. The first in a series of nationwide Republican party elections, the New Hampshire primary garners considerable press coverage and is viewed by many as a strong indicator of how candidates will perform over the course of the entire campaign. With New Hampshire voters flocking to the polls […]

The State of Social Marketing 2011 – 2012

Pivot Conference recently released a report on the state of social marketing, noting that board rooms are finally tipping their hats to the value driven by social networking and, consequently, are putting more budget behind it. The results in the report are based on a survey conducted by Pivot with 181 brand managers, agency professionals and marketing experts. Half of the questions asked these marketers to define their (or their clients’) “social consumers,” and the remainder focused on the extent […]

INFOGRAPHIC: Insider’s Guide to Facebook Marketing – Hidden Gems of Targeting

Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global reach. 75% of Facebook’s 800M active users live outside the United States, and the social network supports 70 different languages. So, what countries should you target when advertising on Facebook? We ranked twenty countries by their number of Facebook users, average cost-per-clicks and average clickthrough rates in the infographic below (just published on All Facebook) to help answer the question: Facebook Advertising Please […]

2012 Golden Globes: Which Best Motion Picture Nominees Win on Facebook?

The Hollywood Foreign Press Association just released their official list of nominees for the 69th Annual Golden Globe Awards. Since the formal 2012 Golden Globes won’t be held until January 15th, we decided to turn to Facebook to determine the winners today. We pit the Best Motion Picture nominees for Best Drama (6 films) and Best Comedy/Musical (5 films) against one another to see which have captured the hearts and minds of Facebook users in the United States. And if Facebook were […]