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Nanigans – Advertising for Incremental Revenue

Occupy Wall Street on Facebook

Today marks the one month anniversary of Occupy Wall Street, an ongoing series of demonstrations in NYC and other major cities in America. Supporters are protesting against corporate greed, the influence of corporate money on governance, and economic inequality such as the widening wealth gap in America. The official demand of the group is for President Obama to “ordain a Presidential Commission tasked with ending the influence money has over our representatives in Washington.” Since the group’s inception a month ago, […]

US Ad Spend per User: Facebook vs. Traditional Media [Chart]

Last week’s post about how social media monetization will drive the digital future made us curious about how Facebook compares to traditional media in terms of ad spend on a per user basis. We pulled and crunched numbers from a variety of sources, and the analysis reveals how underutilized the social network is by advertisers. Business Insider published our analysis yesterday as their Chart of the Day, in an article titled, “The Millions of Ad Spending on Facebook in Context.” Related […]

Who’s Most Obsessed with iOS 5 and the iPhone 4S on Facebook?

This week has been a long time coming for Apple fanboys and fangirls across the world. Today marks the release of iOS 5 — the next major update of Apple’s software for iPhone, iPod and iPad — and this Friday, October 14th marks the date when the new iPhone 4S hits shelves across the nation. With the greatly anticipated iOS 5, Apple touch device owners will enjoy a new feed and center for notifications, an improved camera app with cropping and editing features, […]

Social Media Monetization Will Drive the Digital Future

“Dramatic global growth in social networking and blogging has developed social media into a new content format, thus driving a shift in overall media consumption.”  – Citigroup Global Markets Pan-Europe Research: “Social Media, E-Payments & The New Digital Market” This 120 page Citigroup report on the state and future of the digital landscape in Europe covers everything from near field communications (the technology punctuated to drive mass adoption of mobile payments) to the types of devices being used to consume media. […]

Nanigans Featured on All Facebook

Last week we wrote an exclusive article for MediaBistro’s All Facebook property. It expanded upon our prior post here on Beyond the Click that outlines Facebook’s new ‘social feedback loop’ and what it means for marketers. The post on All Facebook, titled “7 Ways to Play Facebook’s New Social Feedback Loop,” has been shared hundreds of times — and we’re glad it was helpful for so many marketers working to navigate the new Facebook landscape. Here are the first 3 recommendations in […]