Nanigans – Advertising for Incremental Revenue

Holidays Are for Sharing: The Power of Facebook, Courtesy of and Levi’s

Retail e-commerce sales reached new highs during the holiday shopping season last year. Record setting online sales on Black Friday and Cyber Monday point to even greater and new highs this year. With shoppers citing social networks as their leading online shopping portal, it’s no surprise that 25% of retailers report their most effective online ad techniques are on social networks (third to dynamic optimization (28%) and retargeting (26%) – both of which can also be done on Facebook). and Levi’s are two […]

Mobile Game Popularity on Facebook: Angry Birds, Crime City & More

70-80% of all mobile downloads are games, with analysts projecting the industry to hit $54 billion by 2015. Mobile game developers captured $87 million in ad revenue in 2010, and that’s expected to grow tenfold in the next four years. We looked at the top gaming apps right now for the iPhone, and were curious how their popularity translated into Likes and interests on Facebook. Angry Birds by Rovio has been a top mobile game for a year with multiple […]

Big Box Retailers Go Digital: Home Depot, Kohl’s and Walmart

Three big box retailers made ad news headlines this week for shifting their budgets online, with Facebook being a core component to their newly minted digital strategies. Home Depot, Kohl’s and Walmart favor digital’s impact, targeting and measurement — not to mention its help in stealing e-commerce share away from powerhouses like Amazon. E-commerce represents approximately 8 percent of all retail sales, and convenience, price comparisons, exclusivity among many other benefits are pushing more and more shoppers online. At our […]

Assassin’s Creed vs. Need for Speed: Which Has the Hype on Facebook?

We’re rounding down the final weeks of console game release season. Today two greatly anticipated video games went on sale in the United States: Assassin’s Creed: Revelations from Electronic Arts and Need for Speed: The Run from Ubisoft. We were curious how the hype for these two games compared on Facebook, and expanded the analysis to also include The Elder Scrolls V: Skyrim from Bethesba (launched last Friday) and The Legend of Zelda: Skyward Sword from Nintendo (launches this Friday). Facebook Hype While released […]

Using Facebook to Find Your Most Profitable Customers [Case Study]

Last week Nielsen analyzed and published an online advertising case study that underscores (1) the unprecedented (and guaranteed) targeting available when advertising on Facebook and (2) the importance of measuring beyond the click through of an ad. The case study centered on an online advertising campaign for a CPG geared toward women aged 25-54. Ads were deployed across three ad networks and one women’s interest site; however, only 27% of the time did the campaign in fact reach that intended […]