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Nanigans – Advertising for Incremental Revenue

Brands Beyond the Page Like: Toyota, Heinz, Universal Pictures

Last week three big brands released innovative Facebook campaigns that demonstrate how traditional brand marketers are moving beyond the Page Like in their advertising efforts on the social network. With these campaigns being developed through their respective ad agencies, it was fitting that STRATA also released their quarterly report last week, showing that 89% of ad agencies use Facebook in their campaigns (a 10% increase from Q2). Toyota’s “Social Network Racer” Toyota has created a branded Facebook arcade-style racing game in anticipation […]

Facebook Featured on 10% of Mary Meeker’s 2011 Internet Trends Slides

While mobile was crowned the “mega-trend of the 21st century” in Queen of the Net Mary Meeker’s 2011 Internet Trends presentation earlier this week at the Web 2.0 Summit, Facebook did not go unnoticed. The social network was front-and-center on a tenth of this widely followed analyst and KPCB venture capitalist’s annual breakdown of Internet trends. We pulled five of our favorite slides from that presentation: A Global Leader Facebook was identified as a “mega-leader” across the globe, fourth only to Apple, […]

Social Marketing Goes Mainstream, Budgets Increase

Today eMarketer published an article highlighting how top brand marketers are looking to invest “big” in social media in the coming years. The article was based on a survey conducted this summer by consultancy Booz & Co. and Page management software Buddy Media. Just how “big” are Fortune 100 companies across the globe investing in social? Two-thirds report that social media made up less than 5% of their total digital spend in 2011. In three years, a third expect that […]

Occupy Wall Street on Facebook

Today marks the one month anniversary of Occupy Wall Street, an ongoing series of demonstrations in NYC and other major cities in America. Supporters are protesting against corporate greed, the influence of corporate money on governance, and economic inequality such as the widening wealth gap in America. The official demand of the group is for President Obama to “ordain a Presidential Commission tasked with ending the influence money has over our representatives in Washington.” Since the group’s inception a month ago, […]

US Ad Spend per User: Facebook vs. Traditional Media [Chart]

Last week’s post about how social media monetization will drive the digital future made us curious about how Facebook compares to traditional media in terms of ad spend on a per user basis. We pulled and crunched numbers from a variety of sources, and the analysis reveals how underutilized the social network is by advertisers. Business Insider published our analysis yesterday as their Chart of the Day, in an article titled, “The Millions of Ad Spending on Facebook in Context.” Related […]