Nanigans – Advertising for Incremental Revenue


Nanigans Case Study Published in Facebook’s Marketing API Directory

We recently collaborated with Facebook and social game company 50 Cubes on a Facebook advertising case study centered on the developer’s latest game, Fashion Designer. Published by Facebook on Friday in the Marketing API Directory, the case study outlines an effective Facebook advertising strategy that leverages both Marketplace Ads and Sponsored Stories. Results: Acquired 169,000 new players during the 4-week campaign Increased Fashion Designer’s daily active user base to 390,000 customers and monthly active user base to over 3.3 million Increased conversion rates […]

Nanigans Interview Featured on

Earlier this week, a tech and startup new media outlet in six cities across the US from Boston to San Francisco, featured an in-depth profile of Nanigans. The article highlights our Facebook ad optimization platform, the Ad Engine, and was based on an interview last month with our founder and CEO Ric Calvillo. Thanks to Erin Kutz for taking the time to get to know us and for the great article! Nanigans Aims to Offer Up-to-Minute Insight for Facebook Ad […]

Holidays Are for Sharing: The Power of Facebook, Courtesy of and Levi’s

Retail e-commerce sales reached new highs during the holiday shopping season last year. Record setting online sales on Black Friday and Cyber Monday point to even greater and new highs this year. With shoppers citing social networks as their leading online shopping portal, it’s no surprise that 25% of retailers report their most effective online ad techniques are on social networks (third to dynamic optimization (28%) and retargeting (26%) – both of which can also be done on Facebook). and Levi’s are two […]

Mobile Game Popularity on Facebook: Angry Birds, Crime City & More

70-80% of all mobile downloads are games, with analysts projecting the industry to hit $54 billion by 2015. Mobile game developers captured $87 million in ad revenue in 2010, and that’s expected to grow tenfold in the next four years. We looked at the top gaming apps right now for the iPhone, and were curious how their popularity translated into Likes and interests on Facebook. Angry Birds by Rovio has been a top mobile game for a year with multiple […]

Big Box Retailers Go Digital: Home Depot, Kohl’s and Walmart

Three big box retailers made ad news headlines this week for shifting their budgets online, with Facebook being a core component to their newly minted digital strategies. Home Depot, Kohl’s and Walmart favor digital’s impact, targeting and measurement — not to mention its help in stealing e-commerce share away from powerhouses like Amazon. E-commerce represents approximately 8 percent of all retail sales, and convenience, price comparisons, exclusivity among many other benefits are pushing more and more shoppers online. At our […]