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3 Essential Retargeting Strategies for Driving Sales

This article originally appeared on IBM’s Watson Customer Engagement.   In today’s busy and distracting digital world, retargeting is essential for retailers looking to capture all possible revenue. Retargeting strategies can help retail advertisers reach customers who may have browsed items or added products to their digital shopping cart without purchasing. Retargeting can also be used to drive future sales from customers who have already made a purchase. To effectively harness the power of retargeting to drive sales, make sure you follow […]

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Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

Every year, marketers excitedly wait for Mary Meeker and KPCB to release the annual Internet Trends report. Like in years past, the 2017 report provides insightful information on rising digital marketing trends that will likely dominate the industry in the future. So what findings are in this year’s report, and what does it mean for the future of your social advertising campaigns? Find out with the three takeaways below. 1. The acceleration of mobile continues Mobile continued to dominate online […]

How Volka Mastered the Facebook Advertising Game and Grew Revenue 50% with Nanigans [Case Study]

For social and mobile game makers, acquiring users and growing revenue requires a sophisticated approach to digital advertising, particularly on Facebook. With expert support and an industry-leading platform, Volka has found working with Nanigans to be key in evolving its approach and building a competitive edge. Volka’s flagship game title, Taonga: The Island Farm, was an instant hit. The company’s in-house marketing team knew that to sustain their momentum after a successful launch, they needed to invest in user acquisition […]

Who’s Hiring in Growth Marketing: Wealthsimple, Harry’s, Via

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Digital Growth Manager, Wealthsimple (New York City) Company Brief Wealthsimple makes smart investing easy, accessible, and […]

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4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

As the weather warms up, and spring changes to summer, social media users are preparing to stock up on products for the new season. Retailers advertising on sites like Facebook, Instagram, and Twitter can get in the spirit of the season in order to drives clicks and sales. When it comes to seasonal advertising, your competitors are already positioned to win over audiences with their ads. In fact, during Memorial Day weekend (the unofficial start of summer in the U.S.) CPMs […]