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Nanigans – Advertising for Incremental Revenue

Wasted Ad Dollars

CNBC Video: Advertisers May Be Wasting Money on Retargeting

A new CNBC segment featuring Nanigans CEO Ric Calvillo tackles one of our favorite topics: retargeting. The segment discusses the value of ad retargeting — how it can remind consumers on the verge of buying to come back and make that purchase — but it doesn’t shy away from addressing retargeting’s flaws. From consumers’ point of view, retargeting becomes a burden when they see the same ads over and over after visiting a site or, worse, purchasing the product. Related […]

Online Retailers Turn to Video, Mobile Ads to Grow Sales on Facebook in Q1 2018 [Report]

In the first quarter of 2018, Facebook remained a vital platform for advertising. The latest trends show how marketers are capitalizing on opportunities to grow revenue across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights one of the big themes of Q1 2018: increased use of video and mobile ads among online retailers. New Nanigans data underscores how online retailers are investing heavily in video and mobile ads to target more shoppers. These […]

Outsourcing remarketing

Remarketing on a Fragmented Internet: Outsourcing Strategy [Ebook]

As part of our “remarketing on a fragmented internet” blog series, we’ve discussed the remarketing challenges ecommerce advertisers face on an internet divided into three worlds: Google, Facebook, and the open web. We’ve also touched one of the remarketing strategies for navigating the three internets: The channel isolation strategy. This post addresses another strategy: Outsourcing. Brands that want to do remarketing aggressively but value ease of use will turn to managed services providers. Companies such as Criteo and Steelhouse orchestrate […]

featured image- Q4 2016 FAB retail trends

From Attribution to Incrementality: 5 Steps to Start Growing Revenue

Last-click attribution has long been the industry standard for measuring digital ad performance. But with more data available about a customer’s browsing and purchase history and more sophisticated tools to mine that data, brands are seeing “clicks and views” for what they are: vanity metrics that don’t actually help a business grow revenue. Advertisers can now get an edge on their competition by choosing the right partner and tool to do deeper analysis on user behavior and determine whether ads […]

CMO strategies

3 Moves Ecommerce CMOs Must Make

Despite the headlines about the CMO role being in peril, it’s actually a great time to lead marketing at an ecommerce company. The old ways of advertising are getting thrown out and the successful CMOs and companies will be the ones that leverage the new ways faster than their competitors. I don’t presume to know everything CMOs will need to do to be successful in their jobs, but I do know that the winners of this next phase of online […]