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Nanigans – Advertising Automation Software

Who’s Hiring in Growth Marketing: MealPal, Dashlane, Disruptor Beam, Stitch Fix

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Acquisition Marketing Manager, MealPal (New York) Company Brief MealPal is changing the way lunch works. Consumers with MealPal pay as […]

Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Rent the Runway has revolutionized retail since its launch in 2009. This innovative ecommerce brand allows its customers to rent designer apparel and accessories. Millions of women have used Rent the Runway’s services to dress for important occasions in their life. What’s it like to work at a company Forbes has described as “Tech’s Next Billion Dollar Star”? We asked Cait […]

featured image - Facebook Video Ad Budgets Rise 119% Year-Over-Year [Study]

Facebook Video Ad Budgets Rise 119% Year-Over-Year [Study]

One of the biggest tropes coming out of Facebook’s most recent earnings call was the rising prominence of video. In the call, Mark Zuckerberg noted that video is becoming one of the most active areas of advertising growth. He also said that the company has big plans for distributing short-form video content in a manner outside of the traditional newsfeed. The Nanigans Q4 2016 Facebook Benchmark Report highlights the quarter-over-quarter growth of mobile video in the Americas. Facebook’s latest announcement […]

featured image- Q4 2016 FAB retail trends

Holiday Season Advertising Trends That Will Impact Advertisers in 2017

This article originally appeared on IBM’s THINK Marketing blog. The 2016 holiday season was a banner year for retailers. With $1 trillion in sales, Q4 presented a phenomenal opportunity for capturing revenue. As indicated in a recent benchmark report of Nanigans advertisers, social channels like Facebook, Instagram and Twitter helped marketing teams drive new and repeat purchases throughout the entire quarter. The data from these ad campaigns show that next-level advertising strategies such as employing dynamic ads, migrating to mobile and investing in […]

featured image - Q4 2016 Facebook Earnings Call

Recap: Facebook’s Q4 2016 Earnings Call

As highlighted in our Q4 2016 Global Facebook Advertising Benchmark Report, direct response marketers using Nanigans software to advertise on Facebook had a banner quarter through the competitive holiday advertising season. Return on ad spend (ROAS) among ecommerce advertisers increased an average of 33% year-over-year, on a same-advertiser basis. At the same time, purchase rates skyrocketed 68%.  Yesterday’s Facebook earnings call similarly reflected the continued growth and success of the platform: Total revenue grew by 51% quarter-over-quarter to $8.01 billion Mobile […]