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Nanigans – Advertising Automation Software

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Ecommerce CPMs, Dynamic Ad Usage Set to Rise This Memorial Day

This article originally appeared in Marketing Land.  Many marketers think of Christmas, Black Friday weekend, back-to-school, Valentine’s Day as critical times for capturing consumer dollars. However, Memorial Day weekend is also an important revenue-generating holiday for ecommerce advertisers, with past years’ data showing an increase in Facebook ad budgets dedicated to dynamic ads, and a rise in overall CPMs and CTRs. The data outlined here comes from a set of ecommerce advertisers using Nanigans for their Facebook campaigns across a […]

Inside Facebook Advertising at ClassPass

With more than 30 million reservations made at 8,500 fitness studios in 39 cities around the world, ClassPass is on a roll. The company offers a subscription that provides access to a massive network of boutique fitness studios and gyms — and it’s growing faster than ever. How does an innovative company like ClassPass keep the momentum going by attracting new users to its service? A robust Facebook advertising strategy is a key piece of the puzzle. Mary Rykaczewski, ClassPass’ […]

7 Essential Facebook Advertising Tools for Driving Digital Revenue

This article originally appeared on Social Media Today.  If you’re launching a new Facebook advertising campaign, you’ve probably developed all the creative materials you need to build a solid social advertising foundation. But images and copy aren’t enough on their own - you need the right tools to craft an effective campaign. If you want to increase return on ad spend (ROAS), expand the reach of your campaigns and increase marketing revenue, these Facebook advertising tools will help you get the […]

The Instagram Advertising Resources Marketers Need to Read

Instagram has quickly grown into a vital and powerful platform for direct response advertising. Over 1 million advertisers have discovered the value of pushing campaigns to Instagram’s massive audience of 700 million users. If you haven’t yet explored the advertising potential of Instagram, now is the time to include the photo-sharing platform in your marketing plans. Make the most of your Instagram advertising campaigns with the following resources to help you craft ads that capture the attention of your audience […]

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Q1 2017 Facebook Advertising Benchmark Report [SlideShare]

Profit-driven advertisers started off 2017 with high returns on ad spend and an increased investment in Facebook as a core growth channel. As shown in the Q1 2017 Global Facebook Advertising Benchmark Report, Nanigans advertisers are continuing to find value in Facebook as they explore mobile, dynamic ads, Facebook Audience Network, and more. Learn which advertising trends emerged in Q1 and will continue to dominate throughout 2017 in the SlideShare below. Q1 2017 Benchmark Report: Mobile Surges as Advertisers Generate […]