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Featured Image - - The truth about transparency in digital advertising

The Truth About Transparency in Digital Advertising

This article originally appeared in Marketing Land.  Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the word “transparent” as a key value proposition across many of them. Transparency is presently a hot term for online advertising in general, particularly in light of a report on the subject from the Association of National Advertisers (ANA) earlier this year. But despite this seemingly industrywide alignment on messaging, there are widely disparate explanations for […]

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Instagram Advertising Performance Snapshot: February 2017 [SlideShare]

Advertisers are betting big on Instagram thanks to higher ROI at scale. Instagram has an enormous global reach, with more than 600 million users and counting. Thanks to compelling direct response ad products – such as video and carousel ads – Instagram offers marketers an unparalled creative canvas to communicate and drive action. With complete integration with Facebook’s industry-leading audience targeting, Instagram unlocks the ability to reach the right people with the right message at the right time. Just how well is […]

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The Essential Retail Advertising Resources Required for Success

Retail advertisers have a lot to keep track of when running a campaign on social sites like Facebook, Instagram and Twitter. Online sales in the US reached over $394 billion last year, and the market shows no signs of slowing down in 2017. This means that retail advertisers can miss out on a massive amount of revenue if they’re not employing the most impactful advertising strategies, using effective creative, or staying up-to-date on emerging trends. The resources below will help […]

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4 Retailers Driving Purchases with Slideshow Ads on Facebook and Instagram

Video advertising is on the rise, and no where is that more apparent than on Facebook and Instagram. According to a recent study of Nanigans users, video ad budgets rose 119% between Q4 2015 and Q4 2016. While video may the hottest trend in social advertising, not every marketing team has the resources on hand to create high-quality video. That’s where slideshow ads come in. This Facebook and Instagram ad unit makes it easy for advertisers to create video ads […]

Advertisers Are Betting Big on Instagram, and It’s Paying Off [Performance Snapshot Report]

Advertisers are betting big on Instagram thanks to higher ROI at scale. In many ways, Instagram has become an ideal platform for performance marketing. With more than 600 million users, it has enormous global reach. With compelling direct response ad products—from video to carousel ad formats—Instagram offers marketers an unparalled creative canvas to communicate and drive action. And with complete integration with Facebook’s industry-leading audience targeting, Instagram unlocks the ability to reach the right people with the right message at […]