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Nanigans – Advertising Automation Software

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Be Seen on Every Screen: 6 Best Practices for Advertising on TV and Social Media

The biggest day in TV advertising is almost here! With 30-second ads during the 2017 Super Bowl broadcast selling for $5 million, reaching audiences during the big game may only seem like an option for the largest advertisers. However, TV and ads on social platforms like Facebook, Instagram and Twitter are not mutually exclusive. In fact, over half of advertisers now use a multichannel marketing tactics that includes both TV and social media advertising. Using the strategies below, advertisers can […]

The 2017 Advertiser’s Guide to Scaling Growth with Facebook and Instagram [Free eBook]

Facebook and Instagram have become immensely powerful avenues for driving growth through profit-driven advertising. 2016 was a breakthrough year for both platforms—particularly for Instagram—but 2017 is slated to be even bigger. For marketing teams charged with accelerating revenue growth by finding and retaining high-value customers, Facebook and Instagram can be a goldmine. It’s the in-house marketing teams that take a profit-driven approach to advertising (not one structured around cost) that often achieve the highest levels of ROI at scale. There’s […]

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Q4 2016 Facebook Advertising Benchmark Report [SlideShare]

Q4 is a competitive and profitable time for Facebook advertisers. The holiday shopping season means that marketers in all industries have an opportunity to drive revenue among a large audiences of potential customers. For performance marketing teams using Nanigans, last quarter was a banner year. Adoption of dynamic and mobile video ads skyrocketed, while ecommerce advertisers achieved impressively high returns. For Q4 insights that can fuel your own data-driven Facebook advertising in the year ahead, take a look at the […]

Former Spotify Executive Joins Nanigans as SVP of Marketing

January 25, 2017 – BOSTON, Mass. — Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has appointed Ryan Hoppe as Senior Vice President of Marketing. Previously a Global Head of Product Marketing for Spotify, Ryan brings a deep knowledge of marketing and advertising to Nanigans, which is crucial to the company’s mission to arm performance marketing teams with the best cross-channel advertising software platform. “We’re thrilled to welcome Ryan to Nanigans and our executive team,” […]

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Essential Lead Generation Resources That Advertisers Need to See

Want to use social media advertising to grow lead generation for your business? You’re not alone. In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. Successful lead generation requires more than luck. Advertising teams also need to know which tools, ad units, strategies and creative will be the most impactful and boost the outcomes of their campaigns. The resources below cover all essentials you need to know in order […]