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Nanigans – Advertising for Incremental Revenue

Ecommerce marketing

What Ecommerce All Stars Have in Common

It’s not an easy time to be in retail. Everyone must now compete with Amazon, and big box retailers are struggling to connect with consumers who have hundreds of digital options at their fingertips. Despite challenges, certain retailers are weathering the storm through smart investments in content, mobile, video and emerging technologies such as augmented reality (AR). Below, we highlight some of the best digital strategies from ecommerce retailers. They Bridge In-Store and Digital The customer journey is no longer […]

Incrementality calculator

Calculate Your Missing Incremental Revenue

CPA (cost per action) and ROAS (return on ad spend) are two of the most popular digital advertising measurements, but neither measure what matters most to your bottom line: incremental revenue. Incremental revenue is revenue generated by advertising that otherwise would not have existed without the ad spend. Related post: U.S. Retailers Are Leaving $5B on the Table [Infographic] Everyone knows the goal of retargeting is to turn shoppers into buyers. But what if those shoppers were going to buy […]

Remarketing strategy

Remarketing on a Fragmented Internet: Channel Isolation Strategy [Ebook]

In a previous blog post, we discussed today’s fragmented internet (i.e. “the three internets”) and the remarketing challenges ecommerce advertisers face in this three-pronged world. This post touches on one of the common strategies for dealing with these challenges: the channel isolation strategy. Related post: Retargeting Management: It’s Time to Change Your Approach This strategy essentially lets the three internets remain fragmented. Search, social and display teams are intentionally kept separate. The search team owns the AdWords account and has […]

Ad Tech Supply Chain

Nickel and Dimed: The Programmatic Supply Chain Fee Hits [Infographic]

It seems simple enough: An advertiser wants to run an ad on a publisher’s site. But in the digital world, what should be a party of two (an advertiser and a publisher) is a party of five or six when you include all the supply chain players. This chain creates a lot of steps between an ad and where it runs. And a lot of fees … with fee amounts determined by the middlemen themselves. Related post: In-House Programmatic: Why […]

Online Jeweler CaratLane Achieves ROI Gold with Nanigans and Facebook Advertising

CaratLane has transformed the growing market for luxury jewelry in India by pioneering an ecommerce strategy built around the modern consumer. Critical to their success has been a central focus on digital advertising—particularly on Facebook. When CaratLane’s in-house marketing team began hitting the limits of what Facebook’s native ad tools could do, they turned to Nanigans to drive higher returns and accelerate growth on a massive scale. Eliminating Obstacles to Growth With only Facebook’s native tools to manage, optimize, and […]