Worldwide Leader in Advertising Automation Brings Technology to Twitter & Highlights Advertiser Success
BOSTON, MASS. – March 1, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has formally announced extension of its software to Twitter. Core Digital Media and Dashlane are among customers that have benefitted from access to the solution, enabling them to scale their direct response campaigns on Twitter.
Twitter is the world’s fastest growing channel for display advertising, according to eMarketer, with a projected growth rate of 45% in 2016. Nanigans’ mission is to empower in-house marketing teams to accelerate growth with powerful advertising automation software across channels, and its expansion to Twitter does exactly that.
“Modern marketers need a single, unified solution to reach consumers across publishers and devices. Our customers have asked Nanigans to be that solution for in-house management of their campaigns,” said Ric Calvillo, co-founder and CEO of Nanigans. “We’re excited to offer end advertisers a more robust SaaS advertising solution for managing, measuring and scaling their direct response and mobile campaigns on Twitter.”
Nanigans brings its leadership in advertising automation and six years developing direct response and mobile advertising technology to Twitter’s advertising ecosystem. Among customers that have benefitted from access to Nanigans Twitter solution include Core Digital Media, an industry leader in consumer acquisition, and Dashlane, an award-winning password manager and digital wallet.
“Nanigans has been critical to scaling the impact of our Twitter advertising more than 10X across our brand lineup since May of 2015,” shared Barry Forbes, Senior Director of Marketing at Core Digital Media. “Scaling Twitter advertising requires significant work that would not be possible without the productivity boost offered in Nanigans well-thought-out platform.”
“The advanced optimization and reporting capabilities of Nanigans software have allowed us to confidently expand our advertising efforts on Twitter over the past six months,” explained Eitan Katz, Senior Direct Marketing Analyst at Dashlane. “We’re exceeding our performance goals, including a double-digit increase in conversion rates and an equally significant decrease in CPAs since moving to Nanigans solution. Nanigans software makes it easy to scale up across the array of global markets we’ve identified as targets for 2016.”
Nanigans offers in-house marketing teams a fully integrated advertising solution including tracking and attribution, data management, predictive analytics and optimization, campaign management, and granular real-time reporting across today’s most valuable advertising channels: Facebook, Facebook Exchange, Instagram, mobile ad exchange MoPub (acquired by Twitter in 2013), and Twitter. “Nanigans’ Twitter solution offers marketing teams another reason to consolidate tools and providers, and unite their first-party data under one in-house solution,” added Calvillo.
About Nanigans, Inc.
Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising. More than $600M in annualized ad spend is managed through Nanigans software by commerce companies worldwide that rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Offered as Software-as-a-Service, Nanigans features multichannel programmatic media buying, predictive revenue optimization, and real-time business intelligence across today’s most valuable digital channels. The company is headquartered in Boston with offices in New York, San Francisco, Seattle, London, Sydney and Singapore.