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Category : Blog

4 Facts Facebook Advertisers Need to Know About Relevance Score

Whether it’s a result of marketers going digital- and mobile-first, the push for programmatic, the need to justify ad spend with concrete ROI, or all of the above, “data-driven marketing” has become an online advertising catchphrase. The demand for tracking, understanding and optimizing ad performance has grown exponentially over the past couple years, and so has the demand for timely insight into the marketing approaches that resonate with a target audience and those that don’t. Enter Relevance Score. This software […]

What You Missed At Facebook’s F8 Developer Conference

Facebook’s  F8 conference has become an important window into the social giant’s advertising and stack-building strategy. Last May at F8, Mark Zuckerberg shared enhancements to Parse (a distribution tool for app developers), announced App Links, and unveiled the Facebook Audience Network. The 2015 edition of F8 is the biggest event to date, spanning two days, 80+ speakers, and 44 sessions. The app developers and product teams who converged on the Fort Mason Center in San Francisco yesterday have already been privy […]

Nanigans Raises $24M in Series B Financing

BOSTON, Mass – March 25, 2015 – Nanigans, Inc., the leading worldwide provider of social and mobile advertising software and pioneer in advertising automation software, announced today that it has closed a $24 million Series B financing. The financing is led by Cheetah Mobile (NYSE:CMCM), the world’s leading mobile utility application developer. Also participating in this financing is current investor Avalon Ventures and new investor Wellington Management Company LLP. The funding follows Nanigans successful transition to a true Software-as-a-Service (SaaS) […]

Anatomy of a Growth Marketer: Sarah Weiss Breitenother

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What […]

Troubleshooting Tips For Ad Campaigns With Low Volume or Poor Performance

Direct response marketing involves many moving parts. No matter how carefully you set a campaign up, odds are you will hit a snag in ad spend or performance from time to time. With plenty of hands-on experience in the ecommerce and gaming verticals, Nanigans account managers are well-versed in auditing and improving campaign results. Here are troubleshooting tips from two of our seasoned team members. Laurie Bloom One of the questions I get asked most frequently is, “How do I […]