Menu

Category : Blog

Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, […]

Social Media During the Super Bowl: A Second Screen Playbook

This article originally appeared on Social Media Today. Amidst scandalous accusations of deflated footballs (cleverly dubbed #deflategate on social media), the New England Patriots will soon be bound for Glendale, Arizona to compete against the Seattle Seahawks in Super Bowl XLIX. While football fans gear up for game day, big-name brands are putting down some serious dough. How to spend $4 million in less than a minute The stakes have never been higher for television advertisers hoping to reach a […]

Conquer 2015 With Our Comprehensive Advertising Calendar

Foresight is a major component of any marketing strategy. Between graphic design, photography, copywriting, and approval from the top, ad campaigns take time to set in motion, so the farther out campaign managers can plan, the better. Timely and seasonal ads lend a touch of personalization no matter how large your target audience is, so as you begin to think about your advertising goals for Q2 and beyond, keep this 2015 marketing calendar handy. February February 1: Super Bowl Sunday […]

New Year, New You: Lead Generation Advertising in 2015

The future is looking bright for US consumers. CNN Money reports that median household income continued its three-year climb in 2014, and the Harvard Business Review predicts an unemployment rate of 5% by July of 2015. An increase in income means more car purchases, credit card applications and online degree seekers, so a stronger economy is also good news for lead generation professionals. Q1 ushers in a brand new year, and with it, a chance for lead gen marketers and app […]

APAC: Untapped Opportunity for Digital Marketers

It’s no surprise that digital ad spend is on the rise globally, but did you know that real-time bidding (RTB) is the fastest growing segment of display worldwide? As we discuss in our latest white paper, IDC projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017, with Asia Pacific (APAC) leading the pack. Since APAC can represent 40+ countries depending on who you’re asking, we’ll narrow this conversation to two major opportunities […]