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Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics

This post originally ran on Social Media Today. Excitement is building for the 2016 Summer Olympics, and nowhere is that more apparent than on social media. Audiences flock to sites like Facebook, Instagram and Twitter to discuss and follow Olympic events, which makes them the perfect platforms for advertisers to reach a large, diverse, and engaged audience. Make your brand a part of the energy and excitement of the Olympics with these four strategies for gold medal-worthy social ad campaigns: […]

Introducing Ad Rebuilding in Nanigans: Driving ROI at Scale with Rapid Campaign Iteration

The most successful performance marketers know the best returns are the result of strategic campaign testing and rapid iteration. When you’re unable to meet your ROI goals, the only way forward is to try something new. On the other hand, when performance is strong, it’s time to build on what’s working and scale that success. The digital advertising marketplace is constantly changing, and to maximize returns at scale, your campaigns need to keep up. Traditional campaign management solutions can make […]

Q2 2016 Benchmark Report: Advertisers on Facebook Drive Higher Returns and Capitalize on New Ad Innovations

Direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of increasing year-over-year return on ad spend in Q2 2016. Facebook’s dynamic ads (formerly dynamic product ads) continue to see soaring adoption among ecommerce advertisers. Dynamic ads enable real-time, feed-driven, highly personalized promotions so advertisers can more effectively convert new customers or re-engage existing ones. Driven by improved downstream performance vs. traditional retargeting campaigns on the channel, 14% more ecommerce ad […]

Who’s Hiring In Growth Marketing: 23andMe, GameStop, Newegg

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Senior Social Media Manager / Director, 23andMe (California) Company Brief 23andMe, Inc. is the leading personal genetics […]

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How Successful Retailers Are Taking Digital Advertising To The Next Level

For retailers, the customer journey is no longer confined to browsing behavior and purchases that occur inside brick-and-mortar locations. Real-time actions that take place in the digital world matter more and more, and retail advertisers who don’t factor this evolution into campaigns will find it difficult to drive and scale high-value customer acquisition. How are modern retail marketers driving revenue and lifetime value (LTV) through online advertising? Here are three ways: Boosting Return On Ad Spend By Measuring The Full […]