Category : Blog

Black Friday on Facebook: Retailers See Nearly 2X Return on Ad Spend on Mobile

Thanksgiving weekend, spanning from Black Friday to Cyber Monday, represents one of the most important times of the year for online marketers at ecommerce and retail companies. Aiming to reach consumers in prime purchasing mode, the best of these marketers get to reap the rewards of investing in and testing myriad advanced audience, creative and optimization strategies all year long. Nowhere is this truer than on Facebook, the world’s largest online display advertising channel. In an effort to understand online ad […]

Featured Image - - Vital Things When Shifting to Mobile Advertising

How To Optimize Your Facebook Mobile Advertising Campaigns

Mobile advertising isn’t optional for marketers anymore; it’s a requirement if you’re looking to reach audiences through Facebook and Instagram ads. According to eMarketer, mobile has accounted for half of all digital advertising in 2015. By 2019, that number is expected to rise to 72%. If you want to be part of the mobile advertising revolution, be sure that you do these three things: 1. Try Out Mobile-Friendly Ad Types Serving ads on mobile devices means people can interact with […]

5 Facebook Carousel Creative Techniques To Improve Conversion Rates

One of Facebook’s newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers are given extra space to get creative — and we’ve seen some fantastic examples of brands taking full advantage of the opportunity. When marketers invest time in building compelling interactive ads, cost savings follows – according to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. But as Nanigans VP of Client Services Carly […]

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3 APAC Marketing Facts That Digital Advertisers Should Know

 The Asia-Pacific region presents an enormous opportunity for marketers. Home to 4.3 billion people in 20+ countries, this fast-growing geo is a ripe market for businesses looking to expand internationally. While it may be tempting to treat all APAC countries the same, this large region is incredibly diverse and there are many factors that marketers need to be aware of. We’ve assembled the following statistics to help you tailor advertising campaigns specifically to an APAC market. 1. Ecommerce And Mobile […]

5 Solutions For Scaling Digital Advertising Spend

If you’re going to scale your Facebook and Instagram ad campaigns, you want to ensure that you’re promoting the best, most impactful ads in your arsenal. Because it’s not uncommon for digital marketers to have questions as they try to grow their campaigns, we’ve decided to address some common issues our customers have come up against. Read on to learn which tactics, tips and Nanigans features can help you expand your ads to a wider audience. 1. I’m not hitting […]