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Mobile Advertising in the News

These days, marketers are well aware of mobile advertising’s rapid growth. New data from Business Insider shows that mobile is the fastest growing ad format, hands down. Check out the graph to the right to see how revenue from mobile advertising is forecasted to stack up against non-mobile in the coming years. While almost all digital marketers are catching on to this shift, very few know how to gauge the success of mobile advertising campaigns. A recent report from eMarketer sheds light on […]

How to Prepare Your Holiday Advertising For Social Media, Part 3

We’re back with the third and final installation of “How to Prepare Your Holiday Advertising For Social Media.” In case you missed it, Part One covered goal and KPI-setting based on last year’s campaign performance, while Part Two tackled Facebook features that weren’t available in Q4 of last year. Here, we’ll be discussing creative best practices and how to sync your ads to the seasonal window. Without further ado: Step Three: Get creative Back in 2007, a market research firm estimated in […]

How to Prepare Your Holiday Advertising For Social Media, Part 2

Welcome back to our three-part series on setting your 2014 holiday campaigns up for success on social! In Part One, we shared the first step: Evaluating your goals and KPIs, targeting, and ads from last year to help inform and improve Q4 2014. In Part Two, we’ll discuss newer targeting types and how they can fit into your strategy. Let’s dive in. Step Two: Update your arsenal Right Hand Rail Cue the makeover montage! In April, Facebook announced its plans […]

How to Prepare Your Holiday Advertising For Social Media, Part 1

Have you started thinking about your holiday campaigns yet? According to the latest Think With Google survey, more than half of holiday shoppers say they’ll begin researching gifts before Thanksgiving — with 26% starting before Halloween (read: now). If you’ve been focusing on marketing pumpkins instead of sugar plums, don’t worry — we’ve outlined three steps for planning your holiday ad spend. In Part One of this three-part series, we’ll discuss how you can apply key takeaways from last year’s […]

Nanigans Global Facebook Advertising Benchmark Report: Q3 2014

About This Report This report is representative of more than 300 billion Facebook ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more […]