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Category : Blog

Mytona

How MyTona Scored Big with Facebook Lookalike Audiences and Video Ads

This case study was originally published here by Facebook. MyTona worked with Facebook Marketing Partner Nanigans to run large-scale campaigns for a new puzzle-based mobile game, achieving a 20% higher return on ad spend than on previous campaigns. Their Story: Immersive mobile games MyTona is a gaming company based in Yakutsk, Siberia that develops quest-based mobile games. Seekers Notes, a recently launched game from the studio, is among the top 10 highest-grossing iPad games in the US, Canada, UK and Europe. Their Goal: Seeking more bang […]

Nanigans Q2 Benchmark Report

For First Time, Video Dominates Global Facebook Ad Spend as Investments Rise in Q2 2018 [Report]

Nanigans’ latest Global Facebook Advertising Benchmark Report, released today, highlights the big themes of Q2 2018: increased spending on video, dynamic and mobile app ads among online retailers. New Nanigans data underscores how marketers are investing heavily in these areas to target more users. In fact, the second quarter marked the first time in which video ads surpassed all other ad formats on Facebook for Nanigans’ global customers, with video’s share of total ad spend rising from 46% in Q1 […]

Facebook Ads

Introducing Live Ad Editing: Real-Time Control for Real-Time Results

Nanigans is excited to announce a change to our industry-leading software suite designed to give user acquisition managers much more control over Facebook ad campaigns. Starting today, Nanigans users will be able to make widespread and wholesale changes to active ads, a feature designed to improve daily workflow and increase overall efficiency. The idea to allow editing of active ads started with feedback from the most advanced and skilled Nanigans users. These digital advertising specialists told us they have hard-to-achieve […]

Hear.com

How Hear.com Improved Facebook Ad Performance While Unlocking 68% Time Savings with Nanigans

The promise of advertising automation is that the right technology can unlock unprecedented efficiency. For Hear.com, greater efficiency in digital advertising means they can introduce more people around the world to their innovative hearing aid solutions. Hear.com partnered with Nanigans to achieve more efficient and profitable customer acquisition through Facebook advertising, turning the promise of growth into a reality. Real Results: Unlocking Efficiency at Scale After adopting Nanigans as their in-house solution for scaling customer acquisition campaigns, Hear.com realized dramatic time savings—averaging 68% greater […]

Incrementality ROI

Overstock.com: ‘If Advertising ROI Is Not Incremental, It’s Just a Number’

The acronym ROI (return on investment) gets tossed around a lot in advertising, but many ecommerce brands are still mistaking causation for correlation when it comes to ROI. Related post: Marketers Are Sacrificing Billions in Revenue by Not Optimizing for Incrementality They often measure returns by looking at how many consumers viewed or clicked on their ads and how much money came back via purchases, regardless of how many sales would have occurred without the advertising in the first place. […]