Menu

Category : Blog

8 Ways to Reach Moms & Millennials: Back to School Edition

The back to school season has become the second biggest revenue generator for retail companies, and eCommerce companies are steadily grabbing a bigger slice of the pie. AOL’s 2014 Back to School Season Preview reveals that 68% of consumers aged 18-34 plan to purchase more items from their back to school shopping lists online this year. The growing trend of omnichannel retailing means that eCommerce companies are competing in the same arena as department stores, who often have bigger budgets […]

Facebook Advertising Basics: User Acquisition [SlideShare]

Last week, Nanigans eCommerce Business Lead Carly Rogers gave a presentation at the Martin Trust Center for MIT Entrepreneurship. The audience was comprised of students beginning to pitch their fledgling startups to customers, so her talk focused on the basic tenets of real-time bidding via social media marketing: Although Carly’s slideshow was meant for advertising beginners, it lays the foundations for more complex marketing initiatives and serves as a reminder that user acquisition campaigns can also be used as a […]

Facebook Ad Account Import: Onboarding at the Click of a Button

One of the core values of any Software-as-a-Service (SaaS) product is ease-of-use. How you begin to use new software, especially when it’s first adopted, will inform all future experiences. Marketing software is fundamentally doing more, and as a result, getting more complex. Have you ever noticed that we use 3-4 different applications for very specific purposes? If you want to check your website traffic, you go to Google Analytics. If you want to check your leads and how sales is […]

Marketing to Moms & Millennials: A Back to School Guide [eBook]

As Labor Day approaches, now is the time to reach last-minute purchasers and deal seekers through refreshed creative and new campaigns.   Related Posts: 8 Ways to Reach Moms & Millennials: Back to School Edition How to Succeed in eCommerce Advertising: 6 Creative Best Practices The Power of Creative Combinations: An eCommerce Case Study 5 Ways eCommerce Can Get Creative With Summer

Facebook Leads eMarketer’s Social Commerce Roundup

In Q1, eMarketer predicted that global B2C eCommerce sales will reach $1.5 trillion by the end of 2014 (a 20.1% increase over last year) due in part to the growth of Internet availability and a mobile use base in emerging markets. This year, Asia Pacific (APAC) consumers are expected to spend the most on eCommerce purchases, surpassing North America for the first time ever. In response, many major brands are extending their reach internationally. Last month, eMarketer released its 17-page […]