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Category : Blog

HubSpot Inbound: Applying Content Lessons to Advertising

Within the Boston tech galaxy, HubSpot is a supernova. With plans to raise $100 million in an IPO and a 10,000-person conference under its belt, the inbound marketing company’s star continues to rise. Last week at the Inbound conference, Kiernan Flanagan, HubSpot’s Marketing Director (EMEA), gave a whirlwind presentation titled The Art & Science of Content Promotion, detailing HubSpot’s 3-step process of launching, promoting and repurposing content. While the topic may not seem immediately relevant to social media advertisers, promoting […]

Ultimate Marketer’s Guide to Bid Types for Facebook Advertising [Infographic]

Imagine taking part in a massive worldwide auction, with millions of others simultaneously bidding on the same exact product. In the physical world, this auction would be an unintelligible, chaotic event where it would be virtually impossible to rise above the fray. Thankfully, the always-on global auction for Facebook advertising is a highly efficient operation. The basic principle, though, is the same: as a marketer, you’re bidding against countless other advertisers for limited inventory to get your message in front […]

Optimized Budgeting: Justify Your Facebook Ad Spend

Many marketers are reluctant to spend on ads until they’re sure that they’re investing in top-performing creatives and audiences. Optimized Budgeting automatically allocates budget to better-performing ads, and reduces budget to ads that are not performing well, therefore ensuring high ROI. It also evens the playing field so that ads get an equal chance out of the gate on Facebook. This increase in budget for individual ads requires sufficient data, so it won’t necessarily happen the hour after ads are […]

4 Ways App Developers Can Market for Mobile

A new mobile game hitting the app store can be like a pop singer landing a single on the Billboard 100; you have to start high and hype it quickly, or risk getting buried by the next big hit. In the app game industry, the general rule of thumb for launch marketing is a 15-day window; essentially, if you aren’t carried by word of mouth and advertising within that timeframe, you are out of luck. With time spent in apps […]

Facebook Advertising For Beginners: Best of Bundle

Nanigans may have a silly name, but we’re serious about our automated advertising solutions. Ad Engine is sophisticated software that delivers over one billion impressions a day backed by a complex bidding algorithm and predictive lifetime value tools. When it comes to strategy, our account managers have years of experience in setting up, testing and optimizing direct response campaigns on social media. However, they all started out as beginners at one point — and the world of advertising technology moves […]