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Category : Blog

As Temperatures Drop, eCommerce is Heating Up

As Nanigans Account Manager Laurie Bloom mentioned in last week’s blog post series, How to Prepare Your Holiday Advertising For Social Media, eCommerce customers don’t confine their online activity to December. Savvy shoppers and deal-seekers are beginning to research and build gift lists in November; smart marketers will be advertising products and services during this evaluation and consideration phase. Heading into turkey territory, here are some dates to keep an eye on, and tips to help spice up your holiday […]

Recap: Facebook’s Q3 2014 Earnings Call

All eyes (and ears) were on Facebook as the social media network announced its Q3 2014 earnings to investors after the market closed last night. CEO Mark Zuckerberg and COO Sheryl Sandberg had a lot to celebrate, as Facebook’s stock recently hit an all-time high of $80 and its mobile base has grown nearly 40% YoY. However, they were careful to emphasize long-term goals over 3, 5 and 10 years, as well as slow product releases and iterations, continuing to […]

7 Deadly Sins of CPA Based Advertising

Are you willing to pay 5% more to acquire a customer that purchases 500% more? Most marketers would answer “yes” to this question; however, if you are buying digital advertising on a low-cost or inflexible CPA basis, the reality is that in practice you may not be! Never has this missed opportunity been more harmful to advertisers than during the holidays, when measuring, bidding and optimizing your ad budgets for post-click, downstream behavior through ROI-based bidding has the highest potential […]

A Glimpse Into Nanigans Europe

Today, PerformanceIN showcased our Managing Director of EMEA, Will Ashton, from Nanigans’ London office for their “Profile: A Day in the Life Of” series. Take a look at the excerpt below, or check out the full piece here. Duration in current role: 2 years Where are you based? London Previous performance marketing-related companies you have worked at: Alchemy Social / Techlightenment Google What are your main job responsibilities? I look after our European business. At its core this means everything from […]

Mobile Advertising in the News

These days, marketers are well aware of mobile advertising’s rapid growth. New data from Business Insider shows that mobile is the fastest growing ad format, hands down. Check out the graph to the right to see how revenue from mobile advertising is forecasted to stack up against non-mobile in the coming years. While almost all digital marketers are catching on to this shift, very few know how to gauge the success of mobile advertising campaigns. A recent report from eMarketer sheds light on […]