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Category : Blog

Who’s Hiring In Growth Marketing: Casper, DraftKings, Capital One

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Retention & Loyalty Marketing Manager, Casper (New York) Company Brief Casper is a startup that re-imagines sleep […]

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Why Mobile App Advertisers Need to Think Beyond the Install

For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain the users that you already have, better attribute value in your marketing mix, and ultimately accelerate growth at scale. The key to this knowledge lies […]

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Practical Tips for Scaling Your Top Ad Creative Across Facebook, Instagram, and Twitter

When a specific ad creative strategy is delivering results, why reinvent the wheel? It pays to replicate what works. One particular image, video, or ad copy message can take on new life when you repurpose it using different ad types or additional channels. Many of the top direct response advertisers on Facebook, Instagram, and Twitter take the results of strategic creative testing and apply their learnings across different campaigns and advertising channels to scale their success. What are some ways […]

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How Facebook, Instagram, and Twitter Pushed Performance Marketing Forward in 2016

As 2016 draws to a close, it’s already clear that this was a landmark year for social advertising. Ad revenue from US social advertising this year is already over $14.8 million, and future revenue is forecasted to double in the years to come. Additionally, social networks like Facebook, Instagram and Twitter unveiled many exciting new ad units and developments throughout the year, strengthening social’s role as a key channel for performance marketers looking to drive results. Here are a few […]

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3 Mind-Blowing Facebook Canvas Ads Marketers Need To See

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. Facebook’s Canvas ads are unlike any other format available on social media. This interactive ad unit fills an entire smartphone or tablet screen, combining  images, video and carousel to create a memorable and stunning visual experience on mobile. Although Canvas ads are still a relatively new ad offering from Facebook, many businesses are already exploring ways […]