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Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Director of UA & Growth Marketing, Heal (Los Angeles) Company Brief Heal is a fast-growing health-tech start-up […]

Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [slideshare]

Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [SlideShare]

Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram. As CMOs scale investment in video advertising, it’s important to understand how the market is trending. The SlideShare below features data and insights from our recent report of 2016 video advertising benchmarks in order to provide you […]

Profit-Driven Advertising: Can It Empower Your Marketing Team?

This article originally appeared on IBM’s THINK Marketing blog. Does your marketing team track the true cost of digital advertising and the revenue driven by it? In today’s world of advanced analytics and cross-channel tracking, there’s no reason not to use profit, instead of cost, as a true north for your online advertising efforts. Historically, CEOs have regarded advertising as an expense instead of a revenue generator. However, as marketing teams are beginning to place more of a focus on […]

Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [Report]

Advertisers are flocking to video ads faster than ever on Facebook. Facebook CEO Mark Zuckerberg sees “a world that is video-first with video at the heart of all of our apps and services.” The reality among advertisers supports that vision, as marketers using Nanigans significantly accelerated their adoption of Facebook video ads throughout 2016. Video ad formats offer brand marketers a powerful storytelling tool for increasing awareness. However, 2016 proved they also provide direct response advertisers a compelling way to drive […]

featured image - Lead Generation Essentials 2017

The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business. If you plan on growing or continuing your lead generation advertising next year, it’s important to keep with current trends. Make sure your campaigns have these three things in order to drive high return […]