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European Facebook Advertising Benchmarks Every Marketer Should Know [New Report]

Digital ad spending in Europe grew to €36.2 billion last year, and the opportunity for advertisers on Facebook has never been greater. With 338 million monthly active users in Europe, Facebook has become a primary digital advertising channel for commerce companies driving profitable growth among increasingly mobile consumers. The opportunity is huge for European and global advertisers alike, but strategic campaign segmentation is critical for high-ROI Facebook advertising in the region. Europe encompasses such a wide range of languages, cultures, […]

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Deck the Halls With These 4 Advertising Strategies For The 2016 Holiday Shopping Season

This article originally appeared on IBM’s THINK Marketing blog. It may be September, but your competitors already have snow, Santa and holiday gifts on their minds. As you plan your holiday season ad campaigns, knowing how customers will be shopping this year will help you reach them most effectively and stay ahead of the curve. Equip your campaigns to maximize sales and revenue with these data-backed recommendations: 1. Prepare For Weekday Purchase Waves Audience purchase behaviors shift during the holiday shopping […]

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How Nanigans’ Automated Stop Loss Helps Online Advertisers Succeed

Businesses that advertise on social sites like Facebook, Instagram and Twitter have an incredible opportunity to achieve high return on ad spend (ROAS) through powerful targeting to a massive audience. However, to maximize your ad dollars on these sites, you need to be certain that your campaigns are meeting or exceeding your performance goals. How do you keep poor performing ads from draining your digital marketing budget? The answer lies in Nanigans’ Stop Loss feature. What Is Stop Loss? Stop […]

Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming holiday season: Facebook Advertising Benchmarks: Q2 2016 from Nanigans Read Our Full Q2 2016 Global Facebook Advertising Benchmark Report This report highlights key trends seen by companies leveraging Nanigans advertising […]

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Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

When it comes to mobile games, user acquisition is a constantly moving target. Advertising campaigns that perform well now may drop off in conversions a couple weeks later, and there’s always another title waiting in the wings to claim your hard-earned installers. Scaling social advertising campaigns to reach new audiences is an essential strategy for mobile game companies who want to take their latest launch to the next level — or keep an older title relevant. Following these three steps […]