Campaign Management

May 21, 2013 Campaign Management, Mobile

Mobile Marketers: Supercharge Targeting with Facebook’s New Custom Audience Solution — App User IDs

Facebook has just made it easier, faster and more effective for mobile advertisers to reach, remarket and reengage their customer bases. In its continued focus on solving challenges for the mobile industry, Facebook recently released a new custom audience solution designed specifically for mobile app developers: app user IDs. To date custom audiences have enabled marketers ...

May 15, 2013 Campaign Management, Data, Case Studies & Insights

Dynamic Creative Increases ROI of Facebook Exchange by 5X [Case Study]

Nanigans’ Facebook Exchange (FBX) remarketing solution provides advertisers the ability to dynamically display creative at an individual, product SKU level. This empowers advertisers with a simple, hands-off method to remarket to people on Facebook with products they recently explored and engaged with. With intent already shown, the promise of dynamic creative lies in it providing ...

May 08, 2013 Campaign Management, Data, Case Studies & Insights

News Feed Increases ROI of Facebook Exchange by 197% [Study]

Advertisers with remarketing goals can now leverage page post link ads in the News Feed through Facebook Exchange (FBX). This provides advertisers increased distribution for their remarketing efforts by extending inventory from the right-hand side of Facebook into the News Feed – the place where people spend the bulk of their time on Facebook. ...

April 30, 2013 Campaign Management, Social Media

How to Leverage Facebook Partner Categories to Boost Ad Targeting

Facebook recently announced Partner Categories, allowing advertisers to more accurately pinpoint their ads to specific categories of people. Previously, advertisers were able to show ads to people based on their selected interests and pages liked on Facebook. With Partner Categories, they can now show ads to people on Facebook based on their purchases across both ...

April 17, 2013 Campaign Management, CMO Strategy

Why Bake-offs Are Ruining Ad-Tech

As a marketing leader, have you ever been tasked with selecting a new ad-tech vendor or platform? If so, then you’ve gone through the process of identifying a few different options, and then considered testing them against each other to see which performs best. Typically, the testing period, or “bake-off” is between multiple competitors, at ...

April 11, 2013 Campaign Management, Social Media

How to Launch A Facebook Advertising Campaign, the Nanigans Way

After three years of building best-in-class software for advertisers to more efficiently manage and optimize their Facebook ad campaigns (including scaling a campaign to spend $1M in 1 day on Facebook), it’s no surprise that we have a tried-and-tested methodology for successfully launching new campaigns. We’ve continually updated this methodology as both the Facebook advertising ...

April 09, 2013 Campaign Management, CMO Strategy

How to Spend a Million Dollars in One Day on Facebook

Recently, one of our customers gave us the lofty goal of acquiring 500,000 new users a day on Facebook. The campaign had already been running for a few weeks and the customer was eager to see more of the great performance delivered to date. This meant it would be necessary to spend one million dollars, ...

April 04, 2013 Campaign Management, Data, Case Studies & Insights, Mobile

Facebook Mobile Targeting Arsenal Expands to Operating Systems & Wifi Connectivity [Early Data]

According to a new report by eMarketer, mobile ad spending in the United States grew an incredible 178% last year. And a huge part of this was with thanks to Facebook. With no mobile ad revenues until mid-2012, the company surged to capture more than $390 million worth in the US by year-end. This represented ...

April 03, 2013 Campaign Management, Social Media

Q2 2013: The Facebook Ads & Sponsored Stories Guide

Facebook advertising options update quite frequently, so to kick off Q2 we wanted to provide an updated overview of the options available to advertisers today. There are three areas of focus, which include Placement Options, Facebook Ads Creative Details and Sponsored Stories Creative Details. Placement Options: Facebook offers 7 main placement options available to advertisers, which include: News ...

March 25, 2013 Campaign Management

Fire Your Marketing Department (If They Don’t Use Cohort Analysis)

“A few years ago, my HR business partner said that she doesn’t fire people, they fire themselves. I couldn’t agree more!” — Marc Grabowski, COO of Nanigans. Underperformance is a typical reason for employee dismissal, but with performance marketing it’s not as simple as looking at results and making a judgment call. Performance is based ...