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Category : Campaign Management

Who’s Hiring In Growth Marketing: LendingTree, MasterClass, Redbubble

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Director, Paid Social Marketing, LendingTree (California) Company Brief LendingTree has fundamentally disrupted the mortgage industry making it much […]

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How Online Education Advertisers Can Generate Higher Quality Leads at Scale

Are your digital advertising efforts attracting qualified students, or just clicks? Online education marketers tasked with recruiting new students must look beyond upper-funnel engagement metrics; they also need to understand and optimize towards the downstream actions that occur as prospective student leads journey from first requesting program information to successfully enrolling. Here’s how measurement, optimization and workflow automation can help online education advertisers attract leads with greater lifetime value — and scale their ad campaigns. Track The Entire Customer Journey […]

Introduce Great Marketers To Nanigans Software And Earn Up To $7K

Do you know a great performance marketer who could benefit from the industry’s best advertising automation software? If so,  you’ll want to learn more about our Referral Marketing Program, where you can earn up to $7,000 when you introduce a qualified performance marketer to us (it’s our thanks to you for making the connection). We’ve made it easy for you to introduce a marketer to the power of Nanigans, and be rewarded along the way: Complete this form to introduce […]

Optimized Bidding: Tips For Turning Around Low-Volume Ad Spend

A big question for many digital marketers is what event to optimize bids towards on Facebook, Twitter and Instagram. Most advertisers just choose the most important metric to them, whether it is subscribe, purchase, or register. Unfortunately, many social platforms heavily depend on data from that specified event’s activity within the last 24 hours. If that event isn’t getting a lot of activity, advertising volume may suffer. Most online marketers share a common goal: to scale spend while maintaining campaign […]

The Playbook: The Truth About Digital Advertising Budgets

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Not all digital ads perform at the same level, so why allocate the same daily budget across the board? In this episode, Nanigans’ Senior Product Specialist Erik Mansur discusses the importance of dynamic budgeting and the difference between “explore” and “exploit.” […]