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Category : Campaign Management

Facebook Bid Types: Maximizing Effective Reach

When my grandfather retired, he took a part-time job driving cars to an auto auction on behalf of a local used car dealer. He’d tell me stories about the process; how they’d bring a car up to the stage and how other dealers and private owners would bid on the vehicle in question. In my head, I imagined that the process was just like I saw it on TV: a fast talking auctioneer, lots of commotion, and a loud “SOLD!”, […]

5 Steps to an Ad Campaign Optimization Audit

While our accounts here at Nanigans differ in terms of vertical, spend and frequency, a unifying factor between our gaming, eCommerce, travel and pure play clients is their drive to scale and their willingness to invest budget into high-performing audiences. In an ideal world, performance marketers would be able to run a postmortem on every campaign to analyze what didn’t meet expectations in terms of bids, and what audience targeting should be duplicated in the next push, but it’s easy […]

Excel Gets Real-time With Performance Analysis

While Excel remains the number one analytics tool in digital advertising today, it was never designed for managing ad campaigns. No one rides a motorcycle at the Grand Prix – why continue to use outdated tools to analyze your ad campaigns? At Nanigans, we’ve had many prospective clients come to us seeking a business intelligence solution tailored for campaign insights and optimization; one that possesses the power of pivot tables but also allows seamless campaign management and adjustment.  In response we’ve […]

Leverage Conversion Events Using Behavioral Audience Retargeting

One of the mainstays of retargeting is showing a visitor relevant content based on their visit history. This relevance is the key to conversion and why so many advertisers strongly incorporate retargeting into their advertising mix. Retargeting not only captures intent and interest, but triggers relevant content at just the right time. Many retargeting groups are created around a visitor’s browsing history, such as “visited specific product page within the last 21 days.” As a result, next time that user […]

Find the Facebook Audience Most Likely to Convert With oCPM

Facebook’s oCPM, or optimized CPM, is a great way to bid on ads that reach audiences who are most likely to take your desired campaign action. When your goal involves driving an audience off Facebook to an external site, you can now utilize oCPM for Link Click ads within Ad Engine. Why is this important? Optimizing for your campaign objectives is the ultimate goal. Whether that objective is driving visitors to relevant pages to make purchases, drive registrations, or another […]