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Category : Campaign Management

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Incrementality and Optimization: You’re Probably Doing it Wrong

How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately assess and optimize the impact of your retargeting campaigns in order to more strategically scale your ROI. As vital as incrementality is, not all advertisers […]

Inside Facebook Advertising at ClassPass

With more than 30 million reservations made at 8,500 fitness studios in 39 cities around the world, ClassPass is on a roll. The company offers a subscription that provides access to a massive network of boutique fitness studios and gyms — and it’s growing faster than ever. How does an innovative company like ClassPass keep the momentum going by attracting new users to its service? A robust Facebook advertising strategy is a key piece of the puzzle. Mary Rykaczewski, ClassPass’ […]

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Anatomy of a Growth Marketer: Kevin Wyckoff, Metromile

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Metromile is revolutionizing car ownership. Since its founding in 2011, Metromile has offered an entirely new model of car insurance that enables low-mileage drivers to save hundreds of dollars a year. What’s it like to work at company that Forbes has named “One of the Startups You Should Watch in 2017″? We asked Kevin Wyckoff, Metromile’s Digital Acquisition Manager, to share his […]

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Anatomy of a Growth Marketer: Pavan Akella, CaratLane

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Online jewelry retailer CaratLane is one of India’s leading ecommerce companies. Since 2008, the brand has been on a mission to change the way jewelry is bought in India. What’s it like to drive growth for a company that’s been named one of India’s top 20 hottest ecommerce sites? We asked Pavan Akella, CaratLane’s Assistant Marketing Manager, to share his experience. What […]

Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Rent the Runway has revolutionized retail since its launch in 2009. This innovative ecommerce brand allows its customers to rent designer apparel and accessories. Millions of women have used Rent the Runway’s services to dress for important occasions in their life. What’s it like to work at a company Forbes has described as “Tech’s Next Billion Dollar Star”? We asked Cait […]