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Category : Campaign Management

Online Retailers Turn to Video, Mobile Ads to Grow Sales on Facebook in Q1 2018 [Report]

In the first quarter of 2018, Facebook remained a vital platform for advertising. The latest trends show how marketers are capitalizing on opportunities to grow revenue across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights one of the big themes of Q1 2018: increased use of video and mobile ads among online retailers. New Nanigans data underscores how online retailers are investing heavily in video and mobile ads to target more shoppers. These […]

Outsourcing remarketing

Remarketing on a Fragmented Internet: Outsourcing Strategy [Ebook]

As part of our “remarketing on a fragmented internet” blog series, we’ve discussed the remarketing challenges ecommerce advertisers face on an internet divided into three worlds: Google, Facebook, and the open web. We’ve also touched one of the remarketing strategies for navigating the three internets: The channel isolation strategy. This post addresses another strategy: Outsourcing. Brands that want to do remarketing aggressively but value ease of use will turn to managed services providers. Companies such as Criteo and Steelhouse orchestrate […]

Ecommerce marketing

What Ecommerce All Stars Have in Common

It’s not an easy time to be in retail. Everyone must now compete with Amazon, and big box retailers are struggling to connect with consumers who have hundreds of digital options at their fingertips. Despite challenges, certain retailers are weathering the storm through smart investments in content, mobile, video and emerging technologies such as augmented reality (AR). Below, we highlight some of the best digital strategies from ecommerce retailers. They Bridge In-Store and Digital The customer journey is no longer […]

Incrementality calculator

Calculate Your Missing Incremental Revenue

CPA (cost per action) and ROAS (return on ad spend) are two of the most popular digital advertising measurements, but neither measure what matters most to your bottom line: incremental revenue. Incremental revenue is revenue generated by advertising that otherwise would not have existed without the ad spend. Related post: U.S. Retailers Are Leaving $5B on the Table [Infographic] Everyone knows the goal of retargeting is to turn shoppers into buyers. But what if those shoppers were going to buy […]

Remarketing strategy

Remarketing on a Fragmented Internet: Channel Isolation Strategy [Ebook]

In a previous blog post, we discussed today’s fragmented internet (i.e. “the three internets”) and the remarketing challenges ecommerce advertisers face in this three-pronged world. This post touches on one of the common strategies for dealing with these challenges: the channel isolation strategy. Related post: Retargeting Management: It’s Time to Change Your Approach This strategy essentially lets the three internets remain fragmented. Search, social and display teams are intentionally kept separate. The search team owns the AdWords account and has […]