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Category : Campaign Management

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‘Tis the Season to Retarget: Holiday Advertising Strategies for Retail Marketers

For retailers hoping to capture more revenue this holiday season, retargeting is essential. Q4 is the most competitive time of the year for advertisers, with every retailer trying to reach the large horde of shoppers searching for the perfect holiday gift. Retargeting your ads on social media is a great way to reach these buyers and drive them to make a purchase. Here are a couple retargeting strategies that will ensure a happy and prosperous holiday shopping season, plus tips […]

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Cohort Analysis: The Digital Advertiser’s Key to Unlocking Lifetime Value

Advertisers looking for long-term success need to focus on the lifetime value (LTV) that particular campaigns generate — not just days after launch, but over the following weeks and months. To determine which campaign attributes (such as creative, targeting, ad type, geo-location, gender, or interests) are driving the greatest LTV, you need Cohort Analysis. This powerful reporting tool within Nanigans is the key to unlocking campaign optimization over time. What Is Cohort Analysis? Cohorts are groups of people who share […]

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How Nanigans’ Automated Stop Loss Helps Online Advertisers Succeed

Businesses that advertise on social sites like Facebook, Instagram and Twitter have an incredible opportunity to achieve high return on ad spend (ROAS) through powerful targeting to a massive audience. However, to maximize your ad dollars on these sites, you need to be certain that your campaigns are meeting or exceeding your performance goals. How do you keep poor performing ads from draining your digital marketing budget? The answer lies in Nanigans’ Stop Loss feature. What Is Stop Loss? Stop […]

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Dynamic Ads: A Powerful Retargeting Solution For All Industries

Facebook and Instagram’s Dynamic Ads aren’t just for ecommerce companies. Travel, education, finance and other industries can use Dynamic Ads to drive leads, downloads and revenue on websites and apps. This automated approach to retargeting helps advertisers avoid leaving revenue on the table by intelligently promoting the most relevant aspects of their products and services to customers on any device. Learn how you can harness the power of Dynamic Ads to deliver the right ad to the right user at the right […]

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4 Killer Ads Promoting User Generated Content And Why They Work

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. The beauty of social media is that anyone can be a brand advocate on sites like Facebook, Instagram and Twitter. Savvy advertisers not only gain inspiration and insights from what’s shared online; they incorporate user generated content in their marketing campaigns. Showcasing images, videos or reviews from your audience isn’t just a […]