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Category : Campaign Management

Retail Shoptalk

Shoptalk 2018: 10 Can’t Miss Sessions for Ecommerce Marketers

Shoptalk 2018, taking place March 18-21 in Las Vegas, recently announced its full agenda and — surprise, surprise — it’s chock full of sessions led by C-level execs from both retail giants and fast-growing startups, covering topics such as the future of marketing, the customer journey, artificial intelligence, digital payments, and more. While Shoptalk’s sessions will give CMOs and their teams much to think about, discuss and put into action, with 300 speakers across 100 sessions it’s not easy to […]

Retailers ignoring incrementality

U.S. Retailers Are Leaving $5B on the Table [Infographic]

Yes, you read that right: five BILLION. By ignoring incrementality, U.S. ecommerce advertisers are sacrificing revenue and profit from their digital advertising in a big way. Related post: Retargeting Done Wrong: Marketers Sacrifice Revenue with Flawed Approach The infographic below tells the story of how online retailers can measure their advertising more effectively and grow revenue by optimizing their advertising for incrementality. How much growth, you ask? About a 200% increase over and above existing revenue. This story starts with […]

Grow Revenue Profitably with Incrementality [Ebook]

How can ecommerce marketers know for sure if they’re successfully allocating ad spend to people who will be influenced by ads? The answer lies in incrementality. Incrementality is calculated as the difference in revenue between a treatment group (who see ads) and a holdout group (who do not see ads). This method of using RCTs (randomized control trials) allows advertisers to measure the additional revenue generated by advertising that otherwise would not have existed without the ad spend. The main […]

Build vs. Buy Programmatic

To Build or to Buy? That Is the Question for Programmatic Advertisers

The build or buy question runs through the heart of technology as well as through the heart of every business leader. Even the largest companies don’t do everything in-house. Apple doesn’t make its iPhones, Foxconn does. Businesses outsource everything from public relations to human resources to website development and design. Programmatic advertising has added some nuance to this age-old build-or-buy conundrum. These days, it’s possible to build your own programmatic trading desk. Some, including Sprint, Dr. Pepper, Snapple, Amazon and […]

Nanigans Reports Record International Revenue Growth

More than ever, marketers around the world are taking control of their digital advertising in-house and moving toward optimizing their efforts around the only performance metric that matters: incremental revenue. What’s the evidence for this growing movement? Today we’re thrilled to announce that Nanigans’ business growth in markets outside North America skyrocketed in 2017, with 49% year-over-year increase in annual SaaS (software-as-a-service) revenue. One company in particular, Hopscotch, the Indian online retailer of baby products, drove significant growth this year […]