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Category : Campaign Management

Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Rent the Runway has revolutionized retail since its launch in 2009. This innovative ecommerce brand allows its customers to rent designer apparel and accessories. Millions of women have used Rent the Runway’s services to dress for important occasions in their life. What’s it like to work at a company Forbes has described as “Tech’s Next Billion Dollar Star”? We asked Cait […]

The 2017 Advertiser’s Guide to Scaling Growth with Facebook and Instagram [Free eBook]

Facebook and Instagram have become immensely powerful avenues for driving growth through profit-driven advertising. 2016 was a breakthrough year for both platforms—particularly for Instagram—but 2017 is slated to be even bigger. For marketing teams charged with accelerating revenue growth by finding and retaining high-value customers, Facebook and Instagram can be a goldmine. It’s the in-house marketing teams that take a profit-driven approach to advertising (not one structured around cost) that often achieve the highest levels of ROI at scale. There’s […]

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‘Tis the Season to Retarget: Holiday Advertising Strategies for Retail Marketers

For retailers hoping to capture more revenue this holiday season, retargeting is essential. Q4 is the most competitive time of the year for advertisers, with every retailer trying to reach the large horde of shoppers searching for the perfect holiday gift. Retargeting your ads on social media is a great way to reach these buyers and drive them to make a purchase. Here are a couple retargeting strategies that will ensure a happy and prosperous holiday shopping season, plus tips […]

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Cohort Analysis: The Digital Advertiser’s Key to Unlocking Lifetime Value

Advertisers looking for long-term success need to focus on the lifetime value (LTV) that particular campaigns generate — not just days after launch, but over the following weeks and months. To determine which campaign attributes (such as creative, targeting, ad type, geo-location, gender, or interests) are driving the greatest LTV, you need Cohort Analysis. This powerful reporting tool within Nanigans is the key to unlocking campaign optimization over time. What Is Cohort Analysis? Cohorts are groups of people who share […]

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How Nanigans’ Automated Stop Loss Helps Online Advertisers Succeed

Businesses that advertise on social sites like Facebook, Instagram and Twitter have an incredible opportunity to achieve high return on ad spend (ROAS) through powerful targeting to a massive audience. However, to maximize your ad dollars on these sites, you need to be certain that your campaigns are meeting or exceeding your performance goals. How do you keep poor performing ads from draining your digital marketing budget? The answer lies in Nanigans’ Stop Loss feature. What Is Stop Loss? Stop […]