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Category : Mobile

Facebook Playable Ads

Nanigans and Rovio Join Forces to Score with Facebook Playable Ads

Back in April, Finnish gaming company Rovio decided to beta-test Facebook’s new Playables digital ad format to see if Playables could deliver more Angry Birds Blast installs than traditional video ads. With Facebook Playable ads — now available globally in the Facebook News Feed — potential players can demo a mobile game right inside the ad. The point of these ads is to allow users to get a feel for the game and thus be more likely to install the […]

Nanigans Q2 Benchmark Report

For First Time, Video Dominates Global Facebook Ad Spend as Investments Rise in Q2 2018 [Report]

Nanigans’ latest Global Facebook Advertising Benchmark Report, released today, highlights the big themes of Q2 2018: increased spending on video, dynamic and mobile app ads among online retailers. New Nanigans data underscores how marketers are investing heavily in these areas to target more users. In fact, the second quarter marked the first time in which video ads surpassed all other ad formats on Facebook for Nanigans’ global customers, with video’s share of total ad spend rising from 46% in Q1 […]

Wasted Ad Dollars

CNBC Video: Advertisers May Be Wasting Money on Retargeting

A new CNBC segment featuring Nanigans CEO Ric Calvillo tackles one of our favorite topics: retargeting. The segment discusses the value of ad retargeting — how it can remind consumers on the verge of buying to come back and make that purchase — but it doesn’t shy away from addressing retargeting’s flaws. From consumers’ point of view, retargeting becomes a burden when they see the same ads over and over after visiting a site or, worse, purchasing the product. Related […]

Online Retailers Turn to Video, Mobile Ads to Grow Sales on Facebook in Q1 2018 [Report]

In the first quarter of 2018, Facebook remained a vital platform for advertising. The latest trends show how marketers are capitalizing on opportunities to grow revenue across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights one of the big themes of Q1 2018: increased use of video and mobile ads among online retailers. New Nanigans data underscores how online retailers are investing heavily in video and mobile ads to target more shoppers. These […]

Ecommerce marketing

What Ecommerce All Stars Have in Common

It’s not an easy time to be in retail. Everyone must now compete with Amazon, and big box retailers are struggling to connect with consumers who have hundreds of digital options at their fingertips. Despite challenges, certain retailers are weathering the storm through smart investments in content, mobile, video and emerging technologies such as augmented reality (AR). Below, we highlight some of the best digital strategies from ecommerce retailers. They Bridge In-Store and Digital The customer journey is no longer […]