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Category : Mobile

VentureBeat’s Mobile Summit: The Future is Now

Nanigans participated in the VentureBeat Mobile Summit at the historic Cavallo Point Resort in Sausalito earlier this week. CEO Matt Marshall and the entire team at VentureBeat put on a top tier event, bringing in speakers from many different verticals. Here are a few takeaways: Biz Stone: Twitter must make bold choices to survive Google: Boosting the mobile ad market Secret & Mixpanel: User retention and data analyzation While the audience heard from a great group of keynote speakers, the true […]

native_advertising

Game Changer? Why Marketers are Embracing Native Ads

It’s no secret that advertisers are embracing native advertising to deliver ads that are relevant to the user and blend with the experience of a publisher’s website or mobile app. Social media platforms have led the way with this form of advertising –Facebook, LinkedIn, Instagram, Twitter and Pinterest all have their own native ad products and others are following in their footsteps—New York Times, Tango, AOL. A BIA Kelsey study predicts that social native ad spend will hit $3.1 billion by […]

Bridging the Download Gap With Mobile App Ads

Developers have it rough these days. Last year, Apple CEO Tim Cook announced that the App Store had topped one million apps available. This sounds like good news, but for every Flappy Bird success story, hundreds of thousands of other apps languish in obscurity. According to software analytics company New Relic, an excess of 60% of App Store offerings have never been downloaded. Take a minute and think about that statistic. Never! And here’s some more bad news: An app […]

What’s With the App Arms Race?

Facebook’s $2B purchase of Oculus VR last week made huge waves in the media, but that acquisition pales in comparison to their whopping $19B purchase of WhatsApp in February. By contrast, Instagram’s $1B pricetag seems like pocket change. App and app-creator shopping sprees have been making headlines lately, since Facebook  is by no means the only one waving plastic at the mobile industry. Google just gobbled up Bitspin (the startup behind Timely, a popular clock alarm app), after acquiring Bump […]

Facebook Mobile Advertising Performance [Infographic]

The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. Facebook recently reported $1 Billion daily active mobile users and this will only continue to grow in 2014 as the market also experienced a 3x increase in the number of companies tracking and being able to optimize towards mobile revenue by the end of 2013. Nanigans’ Facebook Mobile Advertising Performance infographic provides mobile marketers with a baseline for ad performance to help them […]