Menu

Category : Mobile

Super Bowl 50 on Facebook: Mobile and Video Advertising Will Win Big

Advertising during the Super Bowl means a lot more today than simply investing in a TV spot. As more than a hundred million people in the U.S. get set to watch the game on Sunday, research shows that many of those same people will also be simultaneously browsing on their phones, tablets, or laptops. While the widespread reach of a Super Bowl TV ad is a unique opportunity, many of those same advertisers have found pairing the campaign with coordinated […]

APAC Retailer Boosts App Install Rates 62% Using Nanigans Mobile SDK [Case Study]

China has many successful companies looking to reach consumers browsing and buying on their mobile phones. One of the region’s ecommerce leaders carries tens of thousands of products across a wide range of categories, including electronics, RC toys, clothing, beauty, and jewelry. Learn how this company generated more than 40,000 mobile app installs in just over two months of leveraging Nanigans, all while increasing click-through rates (CTR) and decreasing cost per install (CPI). The Goal With the goal of reaching […]

Featured image - Mobile Optimized Landing Pages

4 Perfect Mobile-Optimized Ad & Landing Page Pairs

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Getting people to click on digital ads is only half the battle. You also need a landing page that will convince users to complete an action like signup, purchase, or download. What’s more, landing pages need to resonate on mobile devices in addition to desktop. After all, with 34% of mobile Internet users accessing the web mostly through their phones, […]

Featured Image - Post-Christmas Mobile Apps Marketing

What Does Christmas Mean For Mobile App Marketers?

For many brick-and-mortar retail companies, the shopping frenzy usually winds down after the holiday season ends. But for ecommerce and gaming companies with mobile apps, the potential for new revenue is just heating up. From Christmas Day onward, mobile app advertisers have a tremendous opportunity: Increased Mobile Device Activation Means More App Downloads If the 2014 holiday season was any indication, new mobile devices will be a popular gift this year, which bodes very well for app developers. According to […]

Featured Image - MAI Instagram Examples

5 Instagram App Install Ad Examples and What They Teach Mobile Marketers

Instagram is primarily viewed on mobile devices, which means it’s the perfect advertising location for companies looking to drive installs of their apps. Instagram’s Mobile App Install (MAI) ads are an ideal format because they let users download an app with just a couple clicks. If you need some inspiration as you create your own MAI campaigns on Instagram, here are just a few companies that are grabbing attention and gaining downloads through clever ad creative: SimCity BuildIt Though you […]