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Category : Mobile

Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

Maximizing your first-party data is critical for higher returns on mobile. Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets by ignoring the post-install behaviors that actually drive growth for their business. To measure and optimize on in-app events, many advertisers on Facebook employ an external mobile measurement partner (MMP) to close the loop on attribution. However, the vast majority of large-scale advertisers […]

The Performance Marketer’s Guide to Scaling Growth with Mobile App Install Ads [eBook]

App install ads are helping fuel the mobile revolution. Since Facebook first introduced mobile app ads in 2012, the format has rapidly evolved to become one of the most dominant — and profitable — forms of mobile advertising. The mobile app install ad format initially gained traction as a way for mobile game developers to quickly scale their user base, but it has grown to have a much broader appeal. Now a central piece of customer acquisition strategy on Facebook, […]

Featured Image - - Mobile ads and landing pages

The Key To Effective Mobile Ads and Landing Pages

Mobile optimization is no longer optional for ecommerce companies. With over half of social media time spent on mobile devices, advertisers can’t afford to skip out on mobile-friendly ads and landing pages. When it comes to running effective mobile campaigns through social platforms like Facebook, Instagram and Twitter, simplicity and respect for the user experience is the key to ROI. Want to grab a mobile viewer’s attention on a small screen and drive clicks, sales and sign-ups with your landing page? Use […]

How Dashlane Scaled Twitter Advertising Success With Nanigans [Case Study]

Taking advantage of new advertising channels is often a major strategic pillar for direct response marketers focused on maximizing growth. This is what prompted Dashlane, the award winning and highly praised brand in the password manager and digital wallet space, to be among the earliest group of advertisers on Twitter. The company was looking to boost app install numbers to grow its free and paid user base, and saw Twitter as a place where they could reach a large number […]

Super Bowl 50 on Facebook: Mobile and Video Advertising Will Win Big

Advertising during the Super Bowl means a lot more today than simply investing in a TV spot. As more than a hundred million people in the U.S. get set to watch the game on Sunday, research shows that many of those same people will also be simultaneously browsing on their phones, tablets, or laptops. While the widespread reach of a Super Bowl TV ad is a unique opportunity, many of those same advertisers have found pairing the campaign with coordinated […]