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Category : Mobile

The Role Social and Mobile Plays in Travel Bookings

Once upon a time, you had to visit or call a travel agent to plan your getaways. Nowadays, people are flocking to social media for vacation inspiration and search engines to track down their own packages and deals. While most travel research is performed on desktop, mobile devices are doubling as miniature assistant shoppers — used to compare fare quotes, check destination weather and map out routes in advance. In addition, mobile apps are increasingly employed to book hotels, cars […]

How a Leading eCommerce Retailer Scaled From 4K to 20K on Mobile – in 3 Days

Mobile is an increasingly important market for brands in 2014. According to comScore, 4 out of 5 consumers use their smartphone to shop. As online sales increasingly come from mobile, eCommerce companies are placing a big emphasis on luring customers to their native apps with Facebook mobile app install ads. To scale these efforts, savvy eCommerce companies are stepping up their creative game to ensure their ads are relevant and compelling to a variety of audiences. Last month, the Nanigans Ad […]

All About Mobile: Facebook’s f8 Developer Conference + Nanigans Mobile SDK

All eyes are on San Francisco as Facebook gears up for f8 on April 30th. The last time Facebook held its developer conference was September of 2011, so there’s been quite a build up to this event. Historically, CEO Mark Zuckerberg has used f8 to make big announcements about the future of Facebook. In 2011 he unveiled Open Graph and announced the revamping of the News Feed. A lot of tech folks are speculating about what’s in store for us […]

The State of Mobile: Programmatic Buying & Retargeting

2013 was undoubtedly the year of mobile. The global mobile advertising market more than doubled to $18 billion, and mobile ad spend shows no sign of trickling — it’s on pace to grow another 75% in 2014. Along with social media, mobile has become the most exciting advertising channel for in-house digital marketers and agencies alike. Pure play mobile companies were the early mobile advertising proponents, and now industry heavyweights Facebook and Google have catapulted mobile advertising into the mainstream. […]

VentureBeat Takes a Deep Dive Into Mobile Game Monetization

In Q4 of 2013, Google Play games revenue grew 4X and iOS games revenue grew 2X year over year. The mobile games industry appears to be booming, but only a small percentage of app developers dominate a large piece of the pie. As part of an investigation into what separates smaller, less lucrative developers from the big players in the app world, our friends over at VentureBeat recently conducted a study of 176 global game developers. Among them, they have […]