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Category : Mobile

Mobile App User Acquisition: Google Play vs. App Store

Marketers make a lot of choices on a daily basis, and the information they act on changes frequently. In an effort to keep the advertising industry straight, we’ve launched a series of blog posts, affectionately titled “Versus.” Here we will discuss two powerful discovery platforms, and how each can help app developers boost user acquisition. There’s an app for everything these days. Want to improve your tooth brushing skills? There’s an app for that. Want to send your friend a […]

5 Ways Ad Automation Software Makes Mobile App Install Campaigns Easier

This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. Mobile app install advertising typically requires a ton of data uploads and downloads, not to mention methodical creative testing. But the good news is, you’re alive in 2015, and tech can take on all that manual labor. Bidding automation means you only have to set things up right the first time. Once launched, campaign settings are flexible; you are free to start out with a […]

Level Up: The Game Developer’s Guide to Global Advertising [eBook]

Mobile app install ad campaigns are crucial to the success of any new game launch. When approximately two weeks are all that stands between you and App Store oblivion, every minute counts. Need to scale your audience fast and without sacrificing ROI? You’d better go global. Related Posts: Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop 4 Ways App Developers Can Market for Mobile Top 10 Online Gaming Charts of 2014 [SlideShare] Scale Your Ad Spend On […]

Mobile Gaming After the Holidays: New Devices, New App Downloads

Smartphones were a popular gift this holiday season, no doubt. Prominent KGI analyst Ming-Chi Kuo forecasts that iPhones sales will have reached 71.5 million in Q4 2014 alone. The iPhone 6 is projected to account for 60% of all iPhone sales, at just over 41 million. Flurry analyzed device activations and app installs during the week leading up to (and including) Christmas 2014. Apple products accounted for 51.3% of mobile devices that were activated, with its big screened iPhone 6 as the frontrunner. […]

Facebook Mobile and RTB: Creative Best Practices and Ad Specs

Last month we announced our partnership with MoPub, the world’s largest exchange for in-app mobile ad inventory. Mobile is a fast-growing segment of digital advertising, and staying ahead of the curve means continuous innovation — for Nanigans, and for our customers. Expanding our ad automation software beyond Facebook was pretty major news for us, and we’re extremely excited about the opportunity to offer cross-channel access to online inventory via real-time bidding (RTB). A recently released Gartner survey indicates that digital marketing […]