Mobile Marketers: Supercharge Targeting with Facebook’s New Custom Audience Solution — App User IDs
Facebook has just made it easier, faster and more effective for mobile advertisers to reach, remarket and reengage their customer bases. In its continued focus on solving challenges for the mobile industry, Facebook recently released a new custom audience solution designed specifically for mobile app developers: app user IDs. To date custom audiences have enabled marketers ...
Continue Reading
5 Tips on Mastering Facebook Mobile Advertising for E-commerce
Leading retailers throughout the world are leveraging Facebook Mobile, and rightfully so. With 680 million users regularly connecting via mobile, Facebook offers a massive and tantalizing audience to retailers. So how committed are marketers to the mobile e-commerce opportunity on Facebook? By all accounts, they are embracing it as a critical engagement point with their ...
Continue Reading
Targeting, and Why Facebook is Poised to Win Mobile
At the highest level, when we think about what makes a successful ad campaign it comes down to three core factors: targeting, creative, and bidding. That is to say, as an advertiser are you: Reaching the right audience Showing that audience the correct messaging Paying the right amount to reach that audience (such that you ...
Continue Reading
Facebook Mobile Targeting Arsenal Expands to Operating Systems & Wifi Connectivity [Early Data]
According to a new report by eMarketer, mobile ad spending in the United States grew an incredible 178% last year. And a huge part of this was with thanks to Facebook. With no mobile ad revenues until mid-2012, the company surged to capture more than $390 million worth in the US by year-end. This represented ...
Continue Reading
7 Ways to Improve Your Facebook Mobile Ad CTRs
Mobile app marketers are quickly recognizing the power of Facebook’s mobile News Feed to power app discovery and distribution. The social network uniquely combines unparalleled reach (over 680 Million mobile users), with rich targeting data and ad units designed specifically for driving mobile app downloads. With these Facebook mobile ads units, marketers with apps and ...
Continue Reading
Nanigans’ ROI-Based Facebook Mobile Advertising Delivers 52% Higher ROI than Mobile Ad Networks [Case Study]
A leading mobile gaming company leveraged Nanigans’ ROI-based advertising solution to acquire profitable customers on Facebook mobile. The company did not want to acquire customers who simply installed the game, they aimed to acquire quality customers who monetized and made in-game purchases over time. Campaign Goal The game developer’s goal was to reach audiences on ...
Continue Reading
Nanigans Releases ROI-Based Advertising Solution for Facebook Mobile
Mobile Leaders Fab, TinyCo and Wooga Partner with Nanigans to Acquire Profitable Customers at Scale; Leverage Nanigans’ Post-Install Measurement and Optimization Technology on Mobile February 7, 2013 – Boston, MA (BUSINESS WIRE) – Nanigans, Inc. has released the industry’s first true ROI measurement and optimization solution for Facebook mobile advertising. The solution empowers mobile app ...
Continue Reading
App Climbs App Store Ranking from #253 to #5 in 10 Days with Facebook Mobile Ads
From gaming to ecommerce, app developers are increasingly recognizing the power of the Facebook mobile News Feed to fuel app discovery and distribution. One of Facebook’s core draws for mobile advertisers lies in its extensive reach. Rather than navigate multiple ad networks and exchanges to hit volume and distribution goals, app developers can turn to ...
Continue Reading
Facebook Mobile Advertising: CTRs Up 360% Thanksgiving Weekend
Whether shoppers were on their tablets or smartphones, mobile emerged as one of the highest growth channels this past weekend. IBM reported that on average 16% of Black Friday online sales in the US came from mobile — a number up 65% from the 10% the channel contributed to online sales in 2011. Retail giant eBay ...
Continue Reading
The Trend that Trumped at FutureM — Mobile
On Monday evening, Massachusetts’ Governor Deval Patrick declared this week in October “Innovation Week” in Massachusetts. As part of Innovation Week, MITX held their annual week-long and city-wide FutureM conference. With over 75 sessions, marketers from across the United States came to Boston to learn about the latest trends and best practices impacting the future of marketing. With the Nanigans ...
Continue Reading
