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Category : Mobile

The State of Mobile, Part 1: Programmatic Buying & Retargeting

2013 was undoubtedly the year of mobile. The global mobile advertising market more than doubled to $18 billion, and mobile ad spend shows no sign of trickling — it’s on pace to grow another 75% in 2014. Along with social media, mobile has become the most exciting advertising channel for in-house digital marketers and agencies alike. Pure play mobile companies were the early mobile advertising proponents, and now industry heavyweights Facebook and Google have catapulted mobile advertising into the mainstream. […]

VentureBeat Takes a Deep Dive Into Mobile Game Monetization

In Q4 of 2013, Google Play games revenue grew 4X and iOS games revenue grew 2X year over year. The mobile games industry appears to be booming, but only a small percentage of app developers dominate a large piece of the pie. As part of an investigation into what separates smaller, less lucrative developers from the big players in the app world, our friends over at VentureBeat recently conducted a study of 176 global game developers. Among them, they have […]

Local Focus is the Next Big Thing for eCommerce

As our marketing intern Shaun attested in last week’s post on millennials, mobile is the new black. And it’s not just the “digital native,” 18-34 set that’s hooked; eMarketer projects that 1.75 billion people worldwide will have a smartphone by the end of 2014. With more people using their mobile devices to visit apps like Facebook and Twitter instead of browsing the Web, there’s never been a better time to advertise on social media — and leverage the location-based functionality […]

VentureBeat’s Mobile Summit: The Future is Now

Nanigans participated in the VentureBeat Mobile Summit at the historic Cavallo Point Resort in Sausalito earlier this week. CEO Matt Marshall and the entire team at VentureBeat put on a top tier event, bringing in speakers from many different verticals. Here are a few takeaways: Biz Stone: Twitter must make bold choices to survive Google: Boosting the mobile ad market Secret & Mixpanel: User retention and data analyzation While the audience heard from a great group of keynote speakers, the true […]

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Game Changer? Why Marketers are Embracing Native Ads

It’s no secret that advertisers are embracing native advertising to deliver ads that are relevant to the user and blend with the experience of a publisher’s website or mobile app. Social media platforms have led the way with this form of advertising –Facebook, LinkedIn, Instagram, Twitter and Pinterest all have their own native ad products and others are following in their footsteps—New York Times, Tango, AOL. A BIA Kelsey study predicts that social native ad spend will hit $3.1 billion by […]