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Category : Mobile

The State of Mobile in 10 Charts

Did you know that US app install spending is predicted to hit upwards of $11B in 2017? Or that push notifications drive the greatest rates of user retention and engagement in the retail vertical? How about that of all time spent on digital media, apps represent 51%? The world of mobile — including gaming apps, web browsing, online shopping and social networking — is full of stats and data that will influence advertising dollars and marketing initiatives. To help you […]

The Ghost of Holiday Shopping Past: How 2013 Will Impact Online Advertising in 2014

With the back to school shopping frenzy in our rearview mirrors, it’s time to focus on eCommerce’s most wonderful time of the year: the 26 days between Black Friday and Christmas. October may seem too early to plan out holiday campaigns, but in reality, you have less than 8 weeks to put together and test images, copy, calls to action, landing pages and targeting groups — not to mention analyze what worked best last year. Speaking of which — here’s […]

Before User Acquisition: Prep Your Mobile Game For Success

As an automated advertising software company specializing in the gaming vertical, we naturally have a lot of advice to give app developers about how to boost user acquisition and target high-value gamers through social media marketing. It totally makes sense; as the freemium business model continues to soar in popularity, in-app purchases have become crucial to monetization efforts, and as people continue to spend their time on mobile, it’s the obvious place to advertise. However, it’s a lot easier to […]

4 Ways App Developers Can Market for Mobile

A new mobile game hitting the app store can be like a pop singer landing a single on the Billboard 100; you have to start high and hype it quickly, or risk getting buried by the next big hit. In the app game industry, the general rule of thumb for launch marketing is a 15-day window; essentially, if you aren’t carried by word of mouth and advertising within that timeframe, you are out of luck. With time spent in apps […]

Action! How to Choose the Video Ad That’s Right for You

Thanks to the viral phenomenon of the ALS Ice Bucket Challenge, your Facebook News Feed has likely been full of endlessly engaging video content over the past couple months. But everyday activists aren’t the only ones taking advantage of this medium to inspire action; marketers have been experimenting with video ads too. Fast Forward on Video Ad Potential eMarketer projects that digital video ad spending in the US will steadily increase over the next several years, reaching $12.27 billion (or […]