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Category : Mobile

Online Retail and Digital Gaming Spotlight: Asia

There are many things you can do when your mobile advertising campaign performance has hit a plateau. You can switch up the creative, you can change your bidding strategy, you can adjust your budgets, you can target different audiences — or you can take your marketing global. Mobile engagement has become the digital marketer’s holy grail, and international markets like Asia Pacific deliver a fresh pool of cross-channel customers that is growing in leaps and bounds. According to VentureBeat, “Southeast […]

Optimize Mobile Clicks and Conversions with Direct Integration

Everyone knows that whatever marketing goals you have for your mobile app, you can’t meet them without leveraging the right data. In the early days of mobile app marketing, the only real way to get data out of an app for optimization was to install a Software Development Kit (SDK) so that the app would provide the data first hand through direct integration.  However, fast-forward to 2015 and today’s mobile app marketer has a number of options — such as […]

Why All Marketing is Now Mobile Marketing

Programmatic. Viewability. Omnichannel. Big data. The advertising industry loves buzzwords. Buzzwords capture what’s trending in the minds of digital marketers and offer a common language for conversations around the next big thing. “Mobile” has been a buzzword for ages, always touted as the next revolution in advertising. But it’s 2015, and it’s official: the mobile majority isn’t coming; it’s already here. For years, as smartphones and tablet growth has exploded across the globe, the importance of considering mobile as part […]

Why App Install Ads Are a Mobile Marketer’s Secret Weapon

2,499,999. That’s how many other mobile apps you must battle to win yours a coveted spot in the pocket of today’s consumers. With so many apps available to download on the iOS App Store and Google Play, developers can’t rely on people organically finding their shiny needle of an app in the colossal app store haystack. That’s where the wildly successful mobile app install ad comes into play. Back in 2012, Facebook recognized early signs of this app overload and […]

Cross-Device Tracking For a Multi-Touch World

We may be living in a mobile-first marketing world, but the customer journey is by no means limited to portable devices. Just because a user clicked on your mobile ad from their phone or tablet doesn’t mean they also won’t monetize on their desktop, or offline. Fortunately, Nanigans can track across devices to help paint a clearer picture of user activity and lifetime value. User-level tracking Nanigans tracking works on a user level, rather than ad level basis. This means […]