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Category : Mobile

Before User Acquisition: Prep Your Mobile Game For Success

As an automated advertising software company specializing in the gaming vertical, we naturally have a lot of advice to give app developers about how to boost user acquisition and target high-value gamers through social media marketing. It totally makes sense; as the freemium business model continues to soar in popularity, in-app purchases have become crucial to monetization efforts, and as people continue to spend their time on mobile, it’s the obvious place to advertise. However, it’s a lot easier to […]

4 Ways App Developers Can Market for Mobile

A new mobile game hitting the app store can be like a pop singer landing a single on the Billboard 100; you have to start high and hype it quickly, or risk getting buried by the next big hit. In the app game industry, the general rule of thumb for launch marketing is a 15-day window; essentially, if you aren’t carried by word of mouth and advertising within that timeframe, you are out of luck. With time spent in apps […]

Action! How to Choose the Video Ad That’s Right for You

Thanks to the viral phenomenon of the ALS Ice Bucket Challenge, your Facebook News Feed has likely been full of endlessly engaging video content over the past couple months. But everyday activists aren’t the only ones taking advantage of this medium to inspire action; marketers have been experimenting with video ads too. Fast Forward on Video Ad Potential eMarketer projects that digital video ad spending in the US will steadily increase over the next several years, reaching $12.27 billion (or […]

2014 Back to School: Mobile, Moms, and $50B in eCommerce

As Christmas marketing gets pushed further into Thanksgiving and Halloween territory, retailers are scrambling to get back to school sales campaigns underway earlier each year. A back to school study run by Nielsen this year found that 18% of respondents had already started shopping in August, vs. 7% at the same time last year. Good news for retailers still waiting to see revenue numbers go up: The majority (75%) of Nielsen study respondents say they will begin their shopping in […]

The Role Social and Mobile Plays in Travel Bookings

Once upon a time, you had to visit or call a travel agent to plan your getaways. Nowadays, people are flocking to social media for vacation inspiration and search engines to track down their own packages and deals. While most travel research is performed on desktop, mobile devices are doubling as miniature assistant shoppers — used to compare fare quotes, check destination weather and map out routes in advance. In addition, mobile apps are increasingly employed to book hotels, cars […]