Menu

Category : CMO Strategy

Not Your Father’s Media Mix: 4 Charts for Advertisers Embracing Digital

Father’s Day is just around the corner. As with any commercialized holiday, advertisers are now battling to win the hearts and dollars (to the tune of $12.7 billion) of everyone shopping for a special gift for dad. Any time competition for customers heats up, it’s worth taking a step back and assessing how the business of advertising has changed, and where all the competition is taking place. An annual tradition like Father’s Day is a great time to mark how untraditional […]

Advertising Roundup: Media Reviews in the News

The advertising world is experiencing a massive shakeup this year – one that has many agencies scrambling to retain big-ticket customers and simultaneously pitch to a rapidly growing pool of prospects (representing a whopping $20 billion in marketing dollars). In the words of Rob Horler, the US CEO of Dentsu Aegis: “It is unprecedented; I’ve never seen anything like it.” From household products to household names in entertainment, marketing’s biggest spenders are putting their media business in review. The chart […]

Advertising SaaS: Behind Ad Tech’s Growth to $100B in 2020

A recently released report from independent consulting firm Technology Business Research projects that ad tech revenue will increase from $30B in 2015 to $100B in 2020 — a 300%+ increase over a 5-year span. According to MediaPost, this rapid boost in revenue is a clear reflection of “advertisers’ continued shift toward digital formats and the rise of self-serve platform offerings.” To formulate the $100B figure, the consulting firm evaluated vendors from four different segments — data management platforms, demand-side platforms, ad […]

Top 5 Advertising Predictions For 2015

Hard as it is to believe, Christmas trees are being glimpsed on curbs, and Easter decorations are making their way to CVS aisles. As we head into another year of customer insights, business intelligence advances and advertising innovation, here’s our top 5 advertising predictions for 2015. 1. In-house moves beyond the innovators Taking online advertising in-house provides an unparalleled glimpse into what drives customer acquisition and re-engagement. In 2014 — a year of heavy digital disruption — agile, innovative businesses […]

2015: The Year of the In-House Advertiser

As we wrap up and look back at 2014, a few trends stand out: Programmatic media buying Real-time bidding Mobile Why is in-house advertising set to take off? It’s pretty clear that these “trends” aren’t going anywhere — they’re pieces of a movement. We’re in the middle of a massive shift from traditional marketing tactics like print, billboards and TV toward data-driven marketing channels like search and social media, necessitated by customers moving to mobile. Online companies live and die […]