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Category : CMO Strategy

Local Focus is the Next Big Thing for eCommerce

As our marketing intern Shaun attested in last week’s post on millennials, mobile is the new black. And it’s not just the “digital native,” 18-34 set that’s hooked; eMarketer projects that 1.75 billion people worldwide will have a smartphone by the end of 2014. With more people using their mobile devices to visit apps like Facebook and Twitter instead of browsing the Web, there’s never been a better time to advertise on social media — and leverage the location-based functionality […]

Facebook Exchange is a lot like the stock market.

FBX, or: How I Learned to Stop Worrying and Love RTB

According to a new study released by the Association of National Advertisers, many client-side marketers are unaware of what programmatic buying is or how it can be applied to campaigns. This lack of awareness is surprising given the clear advantage provided by real-time bidding; namely, the chance to serve up a high volume of ads using up-to-the-moment targeting to reach customers who have expressed a strong interest in similar products and services. Since Facebook unrolled real-time bidding platform Facebook Exchange […]

Ad Age Digital Conference 2014

Ad Age’s Digital Conference: CMOs, Content… Catvertising?

Ad Age’s sold-out digital conference is garnering a lot of buzz. Running Tuesday, April 1 and Wednesday, April 2 in NYC, this event features CMOs from top performance marketing verticals like eCommerce, gaming, consumer products and electronics as well as experts on the topics of TV, social media and digital strategy. Notable speakers include EA’s Senior Vice President of Global Consumer Marketing Carolyn Feinstein, and Mark Addicks, CMO of General Mills. To add levity to the proceedings, last night former […]

7 Ways to Reach New Customers Using Lookalike Audiences

Lookalike audiences are a powerful way of targeting people that are similar to current customers. As Facebook describes it, “Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about.” This targeting capability provides a powerful way to reach potential customers who are more likely to convert based on their interests in similar products or services. There are two main ways to use a lookalike […]

Left brain vs. right brain

A CMO’s Guide to Content Creation & Advertising

Marketing is a two-sided field, and in the era of “show me the money,” provable ROI, one side appears to be getting buried. What separates a good advertiser from a great one is acting on science; namely: data, analytics, method testing, market research. However, the humanities angle (how do people feel about your product? what is the personality of your brand? what is your company doing to help the world?) is every bit as important. What CMOs and performance marketers […]