Introducing Dynamic Creative in the Facebook News Feed
Nanigans is excited to be the first Facebook Strategic Preferred Market Developer (sPMD) to support dynamic creative at the individual product SKU level for Facebook Exchange (FBX) in the News Feed. Advertisers now have a seamless way to remarket to people on Facebook by displaying the products they recently engaged with on their website. ...
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I Like You, But Not In That Way
Marc is a monthly contributor to AdExchanger, where this article was originally published. A parade of limousines filled with elaborately dressed high schoolers is a sure sign that prom season has arrived. The season evokes memories of confusion and awkwardness. Whether it happened to you or one of your friends, there’s no doubt you were familiar ...
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Tomorrow’s Predictive Lifetime Value Today
When Nanigans was founded back in 2010, it was founded under the principle that performance marketing at scale was inherently broken. At the time, there were a bunch of “digital advertisers” that were trying to understand all these new performance KPIs including CPM, CPC, CPL, CPA…etc. As we looked at all of these metrics, ...
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4 Reasons Why You Should Work with a Strategic Preferred Marketing Developer (sPMD)
Facebook defines the Preferred Marketing Developer (PMD) program as “a community of best-in-class developers focused on making social marketing easier and more effective”. PMDs help companies navigate Facebook’s marketing ecosystem; all PMDs have been accredited by Facebook to provide services like Fan Page content management, native advertising, retargeting, and app development and management. The ...
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How to Quantify the Value of your Facebook Fans
Are your Facebook fans really buying your products? This question has plagued Facebook, brands and marketers for the last few years but now there is an easy way to find out. This post will show you how to calculate the percentage of your fans who have bought your products, and how much more or less ...
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Why Bake-offs Are Ruining Ad-Tech
As a marketing leader, have you ever been tasked with selecting a new ad-tech vendor or platform? If so, then you’ve gone through the process of identifying a few different options, and then considered testing them against each other to see which performs best. Typically, the testing period, or “bake-off” is between multiple competitors, at ...
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How to Spend a Million Dollars in One Day on Facebook
Recently, one of our customers gave us the lofty goal of acquiring 500,000 new users a day on Facebook. The campaign had already been running for a few weeks and the customer was eager to see more of the great performance delivered to date. This meant it would be necessary to spend one million dollars, ...
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Nanigans COO to Offer Assistance to GM on Facebook Advertising
Nanigans Showcases Its ROI Based Advertising Platform and Unveils New Reporting Dashboard at the 2013 Montgomery Technology Conference March 5, 2013, Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., developer of the only ROI-based advertising platform for both desktop and mobile, announced that COO Marc Grabowski was invited to present at the upcoming Montgomery Technology Conference ...
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How to Leverage Page Post Ads in the News Feed
Marketers are increasingly shifting their Facebook advertising spend from standard domain ads in the right hand side of Facebook to Page Post Ads that appear in users’ News Feeds. Why? Because ads that appear in people’s New Feeds deliver 14% higher ROI (return on ad spend investment) than standard domain ads. Nanigans has complied some ...
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Nanigans Releases ROI-Based Advertising Solution for Facebook Mobile
Mobile Leaders Fab, TinyCo and Wooga Partner with Nanigans to Acquire Profitable Customers at Scale; Leverage Nanigans’ Post-Install Measurement and Optimization Technology on Mobile February 7, 2013 – Boston, MA (BUSINESS WIRE) – Nanigans, Inc. has released the industry’s first true ROI measurement and optimization solution for Facebook mobile advertising. The solution empowers mobile app ...
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