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Category : CMO Strategy

ANA Confirms Overwhelming Lack of Transparency Between Agencies & Advertisers, Crippling Performance & Gouging Budgets

Yesterday the Association of National Advertisers (ANA) released the results of a much anticipated investigative report on the lack of transparency and misalignment inherent between advertisers and their media buying agencies. The conclusion of the report on the agency-advertiser relationship: “Non-transparent business practices were found to be pervasive” Crippling Profitability This statement alone should make every single marketing executive currently relying on an agency holding company for media buying to recoil, demand answers, and in some instances fire their agency […]

Featured Image - Aaron Mittman Bowery Capital

Nanigans’ SVP of Global Sales Interviewed on BC Startup Sales Podcast

Our SVP of Global Sales, Aaron Mittman, was recently interviewed on Bowery Capital’s Startup Sales podcast. In the podcast, Aaron discusses unique value selling, a tactic that involves determining why a product is a good fit for a prospect, then selling them on that message. As Aaron explains, successfully using this technique requires a thorough, qualitatively sound ROI. What’s key, he says, is giving prospects a solid and sound reason to explain to their CFO why a particular product is […]

The Marketing Executive’s Guide to Recruiting In-House Digital Advertising Talent [eBook]

The many benefits of in-house advertising are clear to marketers looking for an alternative to agencies and middlemen. From the more obvious (upfront cost savings and transparency) to the more subtle (direct connection with customer behavior and increased responsiveness to marketplace opportunities), innovative companies are finding concrete value in making the switch. Picking the right advertising automation software is a key factor in achieving in-house advertising success, but recruiting the right people to handle budget, run campaigns, and optimize performance is […]

As CMOs Increase 2016 Digital Marketing Budgets, An Opportunity Emerges

CMOs will be increasing budgets in social, mobile and analytics both short-term and over the next few years, according to a bi-annual survey conducted by the Duke University School of Business. The results of the survey show that B2C and B2B marketing executives will be increasing marketing spend on mobile 160% in the next three years, despite difficulties in demonstrating ROI: Which best describes how you show the impact of social media on your business? Survey respondents indicated they plan […]

Not Your Father’s Media Mix: 4 Charts for Advertisers Embracing Digital

Father’s Day is just around the corner. As with any commercialized holiday, advertisers are now battling to win the hearts and dollars (to the tune of $12.7 billion) of everyone shopping for a special gift for dad. Any time competition for customers heats up, it’s worth taking a step back and assessing how the business of advertising has changed, and where all the competition is taking place. An annual tradition like Father’s Day is a great time to mark how untraditional […]