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Category : CMO Strategy

Retail CMOs

CMOs Lack the Authority to Drive Growth and Hiring a CGO Won’t Fix That

At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a Nanigans survey of 100 marketing leaders showed that ecommerce companies averaged two CMOs over five years. The survey also revealed that 42% of marketing executives plan to interview for jobs at other companies within six months. Slowly but surely, the CMO role has become transitory. The main reason […]

Facebook advertisers

The Four Types of Facebook Advertisers [Infographic]

Facebook’s options for user acquisition and retargeting make it a high-performing platform for a wide variety of advertisers. The four advertiser categories (outlined in the infographic below) take into account not only a company’s size but also their priorities and goals. Are you doing direct response advertising to trigger a purchase/conversion? Or is brand awareness your goal? Related post: Facebook Ad Creative Strategies from Target, Adidas, Lowe’s and Others In our experience as a long-time Facebook Marketing Partner, these are […]

Minimum ROAS bidding

TIL: Facebook’s Minimum ROAS Bidding

This is the first post in our new “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Minimum ROAS Bidding.” Wait, WTF is Minimum ROAS Bidding? Minimum ROAS Bidding is the next logical progression for Facebook’s objective-based buying strategies. Facebook’s algorithm technology has evolved over the last decade from handling upper funnel metrics such as Installs and Registrations to down-funnel objectives like “In app […]

2018 retail holiday ad spend

Retailers Start Holiday Ads Early, Dedicate $6B to Black Friday-Cyber Monday

With November fast approaching, online shoppers are starting to think about buying gifts, either for themselves or their friends and family. And retailers are ready. Emarketer reports that retailers are investing a total of $23 billion in digital advertising this year. Naturally, the bulk of it will be spent during the holidays, with a quarter of budgets dedicated to Black Friday-Cyber Monday weekend, according to our new survey of 100 digital advertising executives at large U.S. retailers. In terms of […]

Three Ways Amazon Could Join Facebook and Google as a Triopoly

For the past 10 years, Amazon has rattled the brick-and-mortar retail business. Now it’s slowly doing the same to the digital ad business. The company generated approximately $1.88 billion in global ad revenues for all of 2017. The latest forecast from research firm eMarketer lists Amazon’s 2018 U.S. ad revenue at $4.6 billion, representing extraordinary annual growth of 144.5%. The forecast puts Amazon ahead of Oath and Microsoft in eMarketer’s ad revenue ranking. Related post: Your Ad Tech Tax Is […]