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Category : Social Media

Retargeting management

Retargeting Management: It’s Time to Change Your Approach

Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in a prime location on the world wide web was the best way to drive people to your website. The costs were lower, the click-through-rates were higher, and if you staked out a unique place for yourself within the online retail space, the sales were outstanding. Today, spending advertising dollars online is far more complicated. The average marketer now must devote time and resources […]

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Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored this shift in its Q2 2017 Facebook Advertising Benchmark report. Learn how advertisers are maximizing revenue growth on Facebook with the findings in the SlideShare below. Q2 2017 Benchmark Report: Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar from […]

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Advertisers Beware: Your Retargeting Attribution May Be Flawed

Is your retargeting solution truly effective? The answer to that question is not always clear. While many solutions may claim to drive sales, a black-box approach and lack of in-depth reporting keeps many advertisers in the dark and prevents them from crafting truly impactful retargeting campaigns. Why does a lack of transparency lead to flawed retargeting attribution, and what can you do to remedy this situation? Here’s what advertisers need to be aware of so they can run retargeting campaigns […]

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Master the Mobile Ad Experience with Facebook Canvas

Facebook’s Canvas fullscreen experience is a powerful secret weapon for mobile advertisers. This eye-popping, fullscreen mobile experience that loads instantly, has been helping marketing teams engage and enthrall mobile audiences since its introduction in 2016. As of Q2 2017, mobile accounted for 87% of  Facebook’s total ad revenue, thanks in part to mobile-friendly ad units like Canvas. As mobile usage grows, Canvas is becoming increasingly important because of its unique ability to load instantly, hence preventing user drop-off, and dedicating […]

Retargeting management

Incrementality: The Key to Measuring Advertising Effectiveness

Do you know the true value of your retargeting ad campaigns? While focusing on return on ad spend (ROAS) is certainly important, it doesn’t provide marketers with the insight that’s necessary for determining the effectiveness of their retargeting efforts, and the amount of budget they should dedicate to running retargeting campaigns. So how can advertisers know for sure if they’re successfully allocating retargeting ad spend? The answer lies in incrementality. What is incrementality? Incrementality is the measure of the lift […]