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Category : Social Media

Facebook Ad Creative Strategies from Target, Adidas, Lowe’s and More

It’s always interesting to compare how rivals in any industry — sportswear, telecom, home goods — engage with existing customers and acquire new ones through advertising. Is Walmart’s Facebook advertising playbook all that different from, say, Target? What ad formats and creative tactics give a brand an edge? We recently combed through the Facebook feeds of household-name retailers and analyzed their direct response advertising strategies. While Walmart and Target’s Facebook ads may appear similar on the surface (carousels, product imagery), […]

Minimum ROAS bidding

TIL: Facebook’s Minimum ROAS Bidding

This is the first post in our new “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Minimum ROAS Bidding.” Wait, WTF is Minimum ROAS Bidding? Minimum ROAS Bidding is the next logical progression for Facebook’s objective-based buying strategies. Facebook’s algorithm technology has evolved over the last decade from handling upper funnel metrics such as Installs and Registrations to down-funnel objectives like “In app […]

2018 holiday shopping season

Report: Retailers’ Ad Budgets Favor Black Friday Over Cyber Monday

New Nanigans research takes a close look at how retailers plan to spend digital ad budgets during the 2018 holiday shopping season. The results of our new survey, based on responses from 100 senior digital advertising executives, indicate that retailers will invest more of their ad spend on Black Friday than any other day this holiday season. Related post: Triopoly Playbooks: How Google, Facebook and Amazon Tackle Performance Advertising In terms of budget allocation, our survey respondents revealed that a […]

Retargeting emotions

The 4 Stages of Retargeting Emotion for Consumers

With US digital advertising set to reach $107 billion in 2018, consumers are accustomed to seeing a steady flow of online ads. But that frequency has become an issue for consumers who feel inundated with retargeting ads from brands they have no interest in — or from which they’ve recently bought products. In fact, in a recent Nanigans survey 77% of consumers said they feel like they see too many retargeting ads from the same retailer. Related post: U.S. Retailers […]

Triopoly advertising playbooks

Triopoly Playbooks: How Google, Facebook and Amazon Tackle Performance Advertising

Together, Google, Facebook and Amazon are projected to own 62% of the $107 billion in ad revenue generated in the U.S. this year, according to research firm eMarketer. While Amazon will covet only 4.1% of that pie, its advertising platform has been making aggressive gains; this year is the first time Amazon will fall into third place behind the duopoly in terms of ad revenue. How do Facebook, Google and Amazon — led by Coaches Zuckerberg, Pichai and Bezos — […]