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Category : Social Media

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Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

Every year, marketers excitedly wait for Mary Meeker and KPCB to release the annual Internet Trends report. Like in years past, the 2017 report provides insightful information on rising digital marketing trends that will likely dominate the industry in the future. So what findings are in this year’s report, and what does it mean for the future of your social advertising campaigns? Find out with the three takeaways below. 1. The acceleration of mobile continues Mobile continued to dominate online […]

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Essential Resources for Facebook and Instagram Dynamic Ads

Advertisers in every vertical are increasingly harnessing the power of Facebook’s dynamic ads. In Q4 2016, dynamic ad share of total ad spend increased 164% year-over-year among advertisers using Nanigans software. What is it about dynamic ads that is so appealing to marketers? Find out by exploring the essential resources below. The basics of dynamic ads Dynamic ads are ideal for reminding customers of products or services they may have browsed on your site and motivating them to complete online […]

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Social Advertising Benchmark Reports: How Do Your Ad Campaigns Stack Up?

How do your advertising results compare to your competitors? While many marketers are concerned about whether their advertising campaigns reach performance goals, they need to keep an eye on their industry-wide performance as well. That’s why Nanigans offers comprehensive benchmark reports. Each report leverages the Nanigans database of billions of digital advertising impressions to deliver comprehensive insight on which trends are dominating the social landscape. To determine how your advertising efforts measure up, take a look at the following collection […]

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The 2017 Advertiser’s Guide to Scaling Growth with Facebook and Instagram [SlideShare]

2017 is slated to be a huge year for Facebook and Instagram advertising. With 1.23 billion daily active users (DAU) on Facebook and over 400 million DAU on Instagram, advertisers have access to a massive audience with unlimited revenue potential. However, marketers need to evolve their advertising strategies to account for rising trends on either site. To help keep your team up-to-date and one step ahead of the competition, here are all the trends that will impact your Facebook and […]

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Be Seen on Every Screen: 6 Best Practices for Advertising on TV and Social Media

The biggest day in TV advertising is almost here! With 30-second ads during the 2017 Super Bowl broadcast selling for $5 million, reaching audiences during the big game may only seem like an option for the largest advertisers. However, TV and ads on social platforms like Facebook, Instagram and Twitter are not mutually exclusive. In fact, over half of advertisers now use a multichannel marketing tactics that includes both TV and social media advertising. Using the strategies below, advertisers can […]