Introducing Dynamic Creative in the Facebook News Feed
Nanigans is excited to be the first Facebook Strategic Preferred Market Developer (sPMD) to support dynamic creative at the individual product SKU level for Facebook Exchange (FBX) in the News Feed. Advertisers now have a seamless way to remarket to people on Facebook by displaying the products they recently engaged with on their website. ...
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Nanigans Expands to Europe with New London Headquarters
Leading Facebook® Strategic Preferred Marketing Developer to accelerate Facebook performance advertising in key market London, UK —Nanigans, Inc., the lifetime value based advertising technology company, today announced the opening of a European headquarters to support their rapidly growing international business. The expansion reflects the company’s passion for unparalleled customer service as well as its interest in ...
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Attention Advertisers: Facebook Is No Longer Social Marketing. It’s Performance Marketing.
Facebook held it’s 2013 PMD Conference in Menlo Park last week, featuring over 250 partners from PMDs and sPMDs around the globe. Employees from Facebook spoke from both a marketing and product perspective. The conference was high energy, well prepared and sparked us to provide an update on the state of advertising on Facebook. Advertisers ...
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How to Quantify the Value of your Facebook Fans
Are your Facebook fans really buying your products? This question has plagued Facebook, brands and marketers for the last few years but now there is an easy way to find out. This post will show you how to calculate the percentage of your fans who have bought your products, and how much more or less ...
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How to Leverage Facebook Partner Categories to Boost Ad Targeting
Facebook recently announced Partner Categories, allowing advertisers to more accurately pinpoint their ads to specific categories of people. Previously, advertisers were able to show ads to people based on their selected interests and pages liked on Facebook. With Partner Categories, they can now show ads to people on Facebook based on their purchases across both ...
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Unpublished Page Posts in the News Feed Drive App Installs & ROI [Case Study]
With Facebook recently expanding Unpublished Page Post ads, formerly known as “Dark Page Post ads”, from the right hand side of the page to the more centrally located News Feed, advertisers have quickly shifted their advertising spend to test the ad format’s effectiveness in meeting their business goals (registrations, sales, app installs). Unpublished Page ...
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How to Launch A Facebook Advertising Campaign, the Nanigans Way
After three years of building best-in-class software for advertisers to more efficiently manage and optimize their Facebook ad campaigns (including scaling a campaign to spend $1M in 1 day on Facebook), it’s no surprise that we have a tried-and-tested methodology for successfully launching new campaigns. We’ve continually updated this methodology as both the Facebook advertising ...
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NCAA’s Final Four: Who Won on Facebook?
After weeks of exciting NCAA games filled with upsets, disappointments, and victories, we wanted to to see what kind of buzz the Final Four teams were getting on Facebook. We tapped our Facebook advertising software, Ad Engine, for data comparing the reach of the men’s basketball teams from the University of Louisville, Wichita State University, ...
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Q2 2013: The Facebook Ads & Sponsored Stories Guide
Facebook advertising options update quite frequently, so to kick off Q2 we wanted to provide an updated overview of the options available to advertisers today. There are three areas of focus, which include Placement Options, Facebook Ads Creative Details and Sponsored Stories Creative Details. Placement Options: Facebook offers 7 main placement options available to advertisers, which include: News ...
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The Reporting Dashboard GM Never Had
General Motors (GM) made headlines last spring when it pulled its ad budget from Facebook days before the social network’s IPO, citing vague performance reasons. The auto giant is in advertising headlines once again this week as it undergoes an agency review. Rather than seeking out new agencies or writing off an entire advertising channel ...
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