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Category : Social Media

Remarketing on a Fragmented Internet

Facebook, Google, and ‘Other’: Why Internet Fragmentation Creates Pain for Marketers

Potential customers abandon site shopping carts all the time. But the digital journey they now take after leaving a site has become much more fragmented and challenging for advertisers to keep track of. Does your potential customer visit a competitor’s site? Does she check her Gmail or Yahoo email? Where will she spend her next thirty minutes online or even her next ten “digital hours”? On Instagram? Buzzfeed? YouTube? Listening to music on Spotify? Related post: Remarketing on a Fragmented […]

Wasted Ad Dollars

CNBC Video: Advertisers May Be Wasting Money on Retargeting

A new CNBC segment featuring Nanigans CEO Ric Calvillo tackles one of our favorite topics: retargeting. The segment discusses the value of ad retargeting — how it can remind consumers on the verge of buying to come back and make that purchase — but it doesn’t shy away from addressing retargeting’s flaws. From consumers’ point of view, retargeting becomes a burden when they see the same ads over and over after visiting a site or, worse, purchasing the product. Related […]

Online Retailers Turn to Video, Mobile Ads to Grow Sales on Facebook in Q1 2018 [Report]

In the first quarter of 2018, Facebook remained a vital platform for advertising. The latest trends show how marketers are capitalizing on opportunities to grow revenue across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights one of the big themes of Q1 2018: increased use of video and mobile ads among online retailers. New Nanigans data underscores how online retailers are investing heavily in video and mobile ads to target more shoppers. These […]

Remarketing strategy

Remarketing on a Fragmented Internet: Channel Isolation Strategy [Ebook]

In a previous blog post, we discussed today’s fragmented internet (i.e. “the three internets”) and the remarketing challenges ecommerce advertisers face in this three-pronged world. This post touches on one of the common strategies for dealing with these challenges: the channel isolation strategy. Related post: Retargeting Management: It’s Time to Change Your Approach This strategy essentially lets the three internets remain fragmented. Search, social and display teams are intentionally kept separate. The search team owns the AdWords account and has […]

Retail Shoptalk

Shoptalk 2018: 10 Can’t Miss Sessions for Ecommerce Marketers

Shoptalk 2018, taking place March 18-21 in Las Vegas, recently announced its full agenda and — surprise, surprise — it’s chock full of sessions led by C-level execs from both retail giants and fast-growing startups, covering topics such as the future of marketing, the customer journey, artificial intelligence, digital payments, and more. While Shoptalk’s sessions will give CMOs and their teams much to think about, discuss and put into action, with 300 speakers across 100 sessions it’s not easy to […]