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Category : Social Media

featured image - Repurposing Ad creative

Practical Tips for Scaling Your Top Ad Creative Across Facebook, Instagram, and Twitter

When a specific ad creative strategy is delivering results, why reinvent the wheel? It pays to replicate what works. One particular image, video, or ad copy message can take on new life when you repurpose it using different ad types or additional channels. Many of the top direct response advertisers on Facebook, Instagram, and Twitter take the results of strategic creative testing and apply their learnings across different campaigns and advertising channels to scale their success. What are some ways […]

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How Facebook, Instagram, and Twitter Pushed Performance Marketing Forward in 2016

As 2016 draws to a close, it’s already clear that this was a landmark year for social advertising. Ad revenue from US social advertising this year is already over $14.8 million, and future revenue is forecasted to double in the years to come. Additionally, social networks like Facebook, Instagram and Twitter unveiled many exciting new ad units and developments throughout the year, strengthening social’s role as a key channel for performance marketers looking to drive results. Here are a few […]

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Cohort Analysis: The Digital Advertiser’s Key to Unlocking Lifetime Value

Advertisers looking for long-term success need to focus on the lifetime value (LTV) that particular campaigns generate — not just days after launch, but over the following weeks and months. To determine which campaign attributes (such as creative, targeting, ad type, geo-location, gender, or interests) are driving the greatest LTV, you need Cohort Analysis. This powerful reporting tool within Nanigans is the key to unlocking campaign optimization over time. What Is Cohort Analysis? Cohorts are groups of people who share […]

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The Global Marketer’s Guide To APAC Holidays

The value of advertising to audiences in the Asia-Pacific region can’t be underestimated. Asia is a hotbed of economic growth, and an increasing middle class means a growing opportunity for marketers. Digital campaigns that cater to local culture will be the most relevant – and therefore drive the most revenue. Before you start running ads in Australia, China, Indonesia, or Vietnam, make sure you’re aware of the unique holidays and traditions in each country. To help marketers plan social advertising […]

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4 Brands Driving Revenue With Refreshed Facebook Ad Creative

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights […]