Menu

Category : Social Media

featured image - Q2 2017 facebook advertising benchmark report slideshare

Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored this shift in its Q2 2017 Facebook Advertising Benchmark report. Learn how advertisers are maximizing revenue growth on Facebook with the findings in the SlideShare below. Q2 2017 Benchmark Report: Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar from […]

Featured Image - Incrementality and attribution

Advertisers Beware: Your Retargeting Attribution May Be Flawed

Is your retargeting solution truly effective? The answer to that question is not always clear. While many solutions may claim to drive sales, a black-box approach and lack of in-depth reporting keeps many advertisers in the dark and prevents them from crafting truly impactful retargeting campaigns. Why does a lack of transparency lead to flawed retargeting attribution, and what can you do to remedy this situation? Here’s what advertisers need to be aware of so they can run retargeting campaigns […]

Featured image - Canvas Ads

Master the Mobile Ad Experience with Facebook Canvas

Facebook’s Canvas fullscreen experience is a powerful secret weapon for mobile advertisers. This eye-popping, fullscreen mobile experience that loads instantly, has been helping marketing teams engage and enthrall mobile audiences since its introduction in 2016. As of Q2 2017, mobile accounted for 87% of  Facebook’s total ad revenue, thanks in part to mobile-friendly ad units like Canvas. As mobile usage grows, Canvas is becoming increasingly important because of its unique ability to load instantly, hence preventing user drop-off, and dedicating […]

Incrementality: The Key to Measuring Advertising Effectiveness

Do you know the true value of your retargeting ad campaigns? While focusing on return on ad spend (ROAS) is certainly important, it doesn’t provide marketers with the insight that’s necessary for determining the effectiveness of their retargeting efforts, and the amount of budget they should dedicate to running retargeting campaigns. So how can advertisers know for sure if they’re successfully allocating retargeting ad spend? The answer lies in incrementality. What is incrementality? Incrementality is the measure of the lift […]

featured image - Level up measurement

It’s Time for Advertisers to Level Up Their Performance Metrics

It’s no secret that digital advertising has completely changed the game for marketers. While traditional forms of advertising didn’t provide the same insight into campaign impact, the current digital landscape allows marketing teams to report on the actual effects of their advertising in real time. However, this ability has lead many advertisers to get “drunk on data”, leading them to not truly allocate digital ad dollars to deliver the most bottom-line growth for their business. Here’s what advertisers need to […]