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Category : Social Media

Featured Image - Twitter Lead Gen Advertising

4 Companies Generating Leads With Outstanding Twitter Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  It’s a good time to be a lead gen advertiser on Twitter. With over 320 million monthly active users, odds are you’re likely to find your target audience — whether that’s students looking for an online education platform or new car buyers who need insurance. Mobile-friendly ad units, call-to-action (CTA) buttons and screen-popping formats like video mean that advertisers have plenty […]

featured image - twitter for ecommerce

4 Ecommerce Twitter Ads That Are Driving Revenue For Online Retailers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Did you know that retail executives have named Twitter as one of the most effective social media sites worldwide? Using Twitter’s advanced targeting options to reach 320 million monthly active users allows retailers to reach valuable new shoppers. According to eMarketer, ecommerce purchases influenced by Twitter exposure to a brand have an average order value of $162.52. How can your ecommerce brand harness the […]

Featured Image Lyft Twitter MAI - Twitter Ads Mobile App Installs

4 Brands Using Twitter Ads To Boost App and Mobile Game Installs

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With over 80% of users accessing the site via mobile devices, Twitter is the perfect platform for app marketers to acquire new installs and loyal users in just a few clicks. Even better, research indicates that Twitter users engage 24% more with apps than the average smartphone owner. Advertising on Twitter isn’t just a smart way to gain app or mobile game downloads; […]

Featured Image - Instagram ads for Ecommerce

6 Retailers Driving Purchases With Stunning Instagram Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.Retailers can’t afford to miss out on Instagram advertising. Ecommerce brands that advertise on the photo-sharing site see impressive returns, such as a 36% lift in return on ad spend (ROAS) or a 2.4x sales uplift in advertised products. The key to driving purchases on a primarily visual site like Instagram is high-quality creative in your ads. So how should you […]

Featured Image - Lookalike Audiences

Facebook’s Lookalike Audiences: The Key To Better ROAS

Wish all your customers behaved like your best customers? Believe it or not, this dream can become a reality thanks to Facebook’s Lookalike targeting capabilities. Here’s all you need to know about Lookalike Audiences on Facebook and Instagram, and how they can help you increase your return on ad spend (ROAS) by delivering your ads to the most qualified audiences. What are Lookalike Audiences? Lookalike Audiences allow you to push your ads to new people who are likely to be […]