Category : Social Media

Digital Video In The News: A Roundup Of Recent Developments

You can’t read any digital marketing news these days without seeing video mentioned at least once. Online video has been all the rage in recent years, impacting not only digital content, but digital advertising as well. Recent trends reports show that video is expanding into previously uncharted areas, like Facebook news feeds, Instagram ads and mobile devices. Catch up on these recent developments and more with our curated list of video articles below. eMarketer, “US Adults Spend 5.5 Hours With […]

Facebook Carousel Mobile App Install And Link Ads: 5 Direct Response Examples

Facebook’s Carousel Ads aren’t just for ecommerce companies. While these image-heavy ads are great for showcasing products, that doesn’t mean that other industries can’t get in on the action. Advertisers are beginning to discover that carousel ad units can effectively drive desired actions like increased traffic to a website or customer acquisition through app installs. Here’s how some brands are creatively using Facebook’s new Carousel format for Mobile App Install (MAI) Ads and Link Ads. DraftKings Daily fantasy sports site […]

6 Instagram Ad Creative Best Practices For Digital Marketers

Instagram is the perfect platform for marketers looking to reach a young and growing audience using a universal language — images. Because visuals speak the loudest on this photo-sharing site, it’s important to make sure that your ads adhere to Instagram’s creative best practices. Here are six rules of thumb to keep in mind as you work on creating your Instagram ad campaigns. 1. Lighting and Details Every pixel matters when your ads are going to be published to users […]

Instagram in the News: A Roundup of Recent Developments

It seems like every other day Instagram is making headlines. Whether it’s introducing new features for advertisers or redesigning the appearance of the site, Instagram’s rapid evolution has the marketing world buzzing. To help you keep up with all the recent Instagram developments, we’ve curated a list below of the news you need to know. SocialTimes, “Instagram Adds Call-To-Action Buttons, More Relevant Ad Targeting” (6/2/2015) Instagram kicked off its summer of change by providing advertisers with a peek at upcoming features. Previews […]

Facebook Advertising Bid Type Guide [Slideshare]

It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid type is the best to help you reach your goals: The Ultimate Marketer’s Guide To Bid Types For Facebook Advertising from Nanigans Facebook Stats For […]