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Category : Social Media

Why Social Media Ad Evolution Is A Digital Marketing Revolution

Think social media isn’t a sustainable digital marketing solution? Think again! With 74% of online adults using social networking sites, there are more eyes on social than ever before. Two big names in social media, Facebook and Twitter, have evolved to ensure that advertising on their sites will continue to be a precise and dynamic option for digital marketers. By continually expanding ways that marketers can reach targeted audiences, Facebook and Twitter are solidifying their position as the cornerstones of many […]

Direct Response: Social Media Advertising’s ROI Engine

This article originally appeared on Social Media Today.According to eMarketer, US digital ad spend will approach $60 billion by the end of this year, with retail and financial services leading the charge in mobile advertising. It’s clear we’ve come a long way from traditional tactics. Performance marketers have observed a shift in consumer time spent online, cutting budgets from print media and radio and increasing search and social investments in an effort to be where their customers are. Even television […]

How Facebook Advertising Will Help Online Retail Hit $2 Trillion in 2017

Bolstered by millennial mania over mobile and the rise of extremely targeted search and social media advertising, online retail has become a booming business that is forecasted by eMarketer to bring in $2 trillion in worldwide sales by 2017. As the ecommerce movement gains steam, brands must differentiate themselves to keep a competitive edge. From brick and mortar/online hybrids to limited time sale memberships, here’s how Facebook advertising is fueling the growth of these new retail players. Pure Play There […]

Facebook Advertising Basics: User Acquisition [SlideShare]

Last week, Nanigans eCommerce Business Lead Carly Rogers gave a presentation at the Martin Trust Center for MIT Entrepreneurship. The audience was comprised of students beginning to pitch their fledgling startups to customers, so her talk focused on the basic tenets of real-time bidding via social media marketing: Although Carly’s slideshow was meant for advertising beginners, it lays the foundations for more complex marketing initiatives and serves as a reminder that user acquisition campaigns can also be used as a […]

Marketing to Moms & Millennials: A Back to School Guide [eBook]

As Labor Day approaches, now is the time to reach last-minute purchasers and deal seekers through refreshed creative and new campaigns.   Related Posts: 8 Ways to Reach Moms & Millennials: Back to School Edition Facebook Mobile and RTB: Creative Best Practices and Ad Specs What Online Retailers Need to Know About the 2015 Back to School Shopping Season Facebook Link Ads: Creative Best Practices for Every Ecommerce Marketer

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