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Category : Social Media

Facebook Video Ads: The Five Golden Rules

Facebook receives about 8 billion daily video views and its users watch 100 million hours of video on Facebook every day. The sheer volume of news feed videos certainly makes it a challenge for any video ad to stand out. With human attention spans peaking at 8 seconds, videos must be visually compelling, move fast and keep the message short and sweet. That means that slickly-produced, 30-second TV commercials that take 10 seconds to get to their point across will […]

Shaking Hands

How Retailers View the Tech Giants: Friend, Frenemy or Foe? [Infographic]

Retailer relationships with big tech companies could be described as … complicated. Our recent survey asked 100 U.S. retail marketing execs to share their thoughts on which tech companies are the friends and which are the foes in the complex world of digital marketing. Not surprisingly, Google was viewed by the highest percentage as a friend, followed by Facebook. That’s understandable seeing these two tech giants are advertising platforms that help turn ad dollars into revenue. Related post: Amazon: Friend […]

Instagram Stories Ads

Instagram Stories Will Make Advertisers Stop Taking Creative for Granted

Last year, a franchisee of Mighty Auto Parts put a message on a road sign: “They are back. Pumpkin spice brake pads.” With pickup on Facebook, Twitter, and Reddit, that goofy come-on showed a message can transcend a medium if it says something unexpected and interesting. As advertising pioneer David Ogilvy once said: “The drama belongs to what you say, not in the typeface.” Yet for the past decade the ad industry has given short shrift to the message and […]

Humans vs. Robots: When to Cede Control of Facebook Campaigns (Infographic)

There are many moving parts to a Facebook campaign: Selecting an audience, building and testing creative, bidding, monitoring costs, figuring out where in the Facebook ecosystem to place ads, and managing the inevitable adjustments. Of course Facebook — as well as various FMPs (Facebook marketing partners) — offers automation technologies that tap into Facebook’s treasure trove of data. These tools test ads and target users with the scale and accuracy that’s beyond human capability. Related post: The Four Types of […]

Facebook's retention optimization

TIL: Facebook’s Retention Optimization

This is the latest post in our “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Retention Optimization.” WTF is Retention Optimization? Retention Optimization is another effective way for mobile app advertisers to use Facebook’s vast data to refine their acquisition strategies. It joins other Facebook ad targeting methodologies App Event Optimization (seeks new installers likely to complete an in-app action — usually a […]