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Category : Company News

Mass Scale Roundtable Unites Local Tech Leaders and Executives

Yesterday, Governor Deval Patrick met with tech executives to join in a discussion on how high-growth businesses can continue to expand successfully in Massachusetts. The event, organized by local CEOs, is the second time the ‘Mass Scale’ Roundtable has been held since May 2014, when it was launched by the Mass Tech Hub Collaborative. The September 23rd session was hosted at the headquarters of Communispace, and attended by tech industry executives Andy Ory of Acme Packet; Scott Savitz of Data […]

The Biggest Disruption in Ad Tech

This spring when we announced Nanigans commitment to SaaS, VentureBeat’s John Koetsier reached out inquiring about a comment our co-founder and CEO Ric Calvillo made regarding “the biggest disruption in ad tech.” Ric recently expanded on his comment in an interview with John, going in-depth to explain Nanigans focus on delivering more value to end advertisers through a SaaS platform enabling publisher-direct media buying – and in doing so, removing the media markup costs of traditional ad tech middlemen. An excerpt from […]

Nanigans Goes Global With Facebook and the Data-Driven Marketing Alliance

While we here at Nanigans are known for our deep Boston roots, we’ve gone global — and so has our expertise. In addition to our established London office, we’ve added offices in Singapore and Sydney to our world map. The expansion of our staff and resources means we can share our insights with a wider range of customers and prospective partners, bringing best practices and creative tips to new markets. Here’s what we’re up to overseas: Singapore Nanigans SVP of Business […]

Nanigans Sharpened Focus on Software for the In-House Advertiser

Since Nanigans’ inception in 2010, we’ve always focused our resources on doing best by our customers – the advertiser. We moved away from arbitrage and media markup models early on, instead offering direct-to-publisher media buying alongside transparency into cost data and the minute-by-minute decisioning logic of our algorithms. We then moved to focus on building technology, algorithms and tools to help customers drive real business goals on social, like purchases and lifetime ROI – and at a time when the […]

Brand Innovator’s E-Commerce & Omni-Channel Retailing Conference on 4/3

Do you know what’s ahead when it comes to the future of  e-commerce and omni-channel retailing?  Everyone is talking about how social media, content marketing and digital video are personalizing the online shopping experience. But do you know how to build an online dialogue and create a unified consumer experience across all channels? At Brand Innovator’s E-Commerce & Omni-Channel Retailing Conference, Nanigans’ SVP of Marketing, Dan Slagen will dive into how social networks are enabling consumers to review, recommend and […]