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Scaling Up: Accelerated Ad Creation and Campaign Performance Analysis

One thread that ties together all successful direct response advertisers is agility – both in terms of ad iteration and ability to scale. This is a constant battle, particularly as companies grow and begin advertising across multiple target markets, geographies, or languages. Two of the latest improvements to Nanigans advertising automation software help smooth that road for advertisers, allowing users to both create hundreds of ad variations in seconds, and analyze results in record time. Rebuild Our new Rebuild feature, […]

Nanigans Launches Nanigans University to Develop an Army of In-House Advertising Talent

Launch Addresses Increased Demand For In-House Programmatic Media Management From Marketing Executives BOSTON, MASS. – June 21, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The launch addresses the growing demand for in-house advertising talent and expertise with Nanigans software. The Association of National Advertisers recently released a report citing that 31% of marketing executives have broadened their in-house capabilities to manage […]

Nanigans Recognized as a Technology Leader and a 2016 MITX Awards Finalist

We’re thrilled to announce that Nanigans has been named a finalist in the 2016 MITX Awards! The MITX Awards celebrate excellence in marketing and technology innovations produced in New England, and we’re honored to have Nanigans advertising automation software recognized among the most cutting-edge technologies in the industry. Being honored as a finalist for the Most Innovative Ad Technology reflects years of building powerful solutions for today’s most sophisticated digital advertisers. It all started here in Boston in 2010, and even […]

Nanigans Advertising Automation Empowers Direct Response Marketers to Scale on Twitter

Worldwide Leader in Advertising Automation Brings Technology to Twitter & Highlights Advertiser Success BOSTON, MASS. – March 1, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has formally announced extension of its software to Twitter. Core Digital Media and Dashlane are among customers that have benefitted from access to the solution, enabling them to scale their direct response campaigns on Twitter. Twitter is the world’s fastest growing channel for display advertising, according to […]

Nanigans Appoints MoPub Founder Jim Payne to Its Board of Directors Amid SaaS Business Growth

December 16, 2015 – BOSTON — Nanigans, Inc., the leading provider of advertising automation software for in-house marketers, has appointed Jim Payne to its Board of Directors. Jim brings deep mobile and digital advertising leadership to the Nanigans Board of Directors. This includes his experience as the founder and former Chief Executive of leading mobile advertising exchange MoPub (acquired by Twitter), as Vice President, Exchange at Twitter, and in prior advertising product leadership roles at AdMob (acquired by Google) and […]