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Category : Company News

Nanigans Extends Its Advertising Automation Software to Instagram

BOSTON, MASS. – (BUSINESS WIRE) – Nanigans, Inc., the leading worldwide provider of digital and mobile advertising software and pioneer in advertising automation, is extending its software to Instagram. Nanigans’ mission is to arm marketing teams with the best software for managing digital and mobile advertising campaigns in-house. Its commitment to integrating with Instagram, a community with over 300 million mobile monthly active users worldwide, does exactly that. Instagram mobile ad revenues are expected to grow to more than $2.8 billion in 2017, […]

Cheetah Mobile Announces Strategic Business Partnership with Nanigans

BEIJING, China, APRIL 6, 2015 – Cheetah Mobile Inc. (NYSE: CMCM) (“Cheetah Mobile” or the “Company”), a leading mobile Internet company that provides mission critical applications to help make the Internet and mobile experience speedier, simpler, and safer for users worldwide, today announced that it has signed a commercial agreement with Nanigans, Inc. (“Nanigans”), a leading worldwide provider of social and mobile advertising software and pioneer in advertising automation software. The commercial agreement comes in conjunction with Cheetah Mobile’s recent […]

Nanigans Raises $24M in Series B Financing

BOSTON, Mass – March 25, 2015 – Nanigans, Inc., the leading worldwide provider of social and mobile advertising software and pioneer in advertising automation software, announced today that it has closed a $24 million Series B financing. The financing is led by Cheetah Mobile (NYSE:CMCM), the world’s leading mobile utility application developer. Also participating in this financing is current investor Avalon Ventures and new investor Wellington Management Company LLP. The funding follows Nanigans successful transition to a true Software-as-a-Service (SaaS) […]

Nanigans Badged Ad Technology and Facebook Exchange (FBX) in Facebook Marketing Partner Program

Facebook® has relaunched its Preferred Marketing Developer program as the Facebook Marketing Partner program, all in an effort to provide marketers greater clarity on the best partners to meet their business needs. The Facebook Marketing Partner program is structured around partner specialties, industry expertise, and geographic reach. These specialties—ranging from ad technology to small business solutions—give companies a better sense of their best partners right from the start. Nanigans first aligned with Facebook in 2010 as an early Facebook Ads […]

A Coming of Age Moment For Social Advertising

In case you missed it, TechCrunch covered our announcement of extending Nanigans software to mobile ad exchanges with an article titled “Facebook’s Top Ad Seller Nanigans Expands To Twitter’s MoPub After Hitting $500M A Year In Spend.” In the words of tech journalist Josh Constine, “The Nanigans expansion beyond Facebook is somewhat of a coming of age moment for social advertising.” There are several reasons why our integration with a mobile exchange is such big news for digital marketers; here are a […]