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Category : Company News

Performance Advertising is Broken and We’re Fixing It with Incrementality Optimization

For the first time ever, marketers can now measure and optimize digital ad spend based on incremental revenue — what many CMOs consider the ‘gold standard’ of performance metrics.  Rather than targeting those most likely to click or purchase, Nanigans generates higher net-new revenue by reaching users whose decision can be influenced by advertising. Today, we’re thrilled to announce Nanigans Incrementality as part of our cross-channel Software-as-a-Service (SaaS) advertising platform. This provides marketers a complete software solution for measuring and […]

Nanigans Partners with Lithium to Unite Best-in-Class Solutions for Paid, Earned, and Owned Social Media

Through a new partnership with Lithium, Nanigans is deepening its commitment to arming in-house advertising teams with the most powerful solutions for driving growth with social media. Today’s most successful digital advertisers recognize that social media isn’t just a high-value advertising channel for acquiring new customers and generating sales. Taking a holistic approach, they’re also harnessing the power of social media to engage customers with organic marketing — all designed to foster stronger customer relationships. Lithium Social Media Management is […]

Former Spotify Executive Joins Nanigans as SVP of Marketing

January 25, 2017 – BOSTON, Mass. — Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has appointed Ryan Hoppe as Senior Vice President of Marketing. Previously a Global Head of Product Marketing for Spotify, Ryan brings a deep knowledge of marketing and advertising to Nanigans, which is crucial to the company’s mission to arm performance marketing teams with the best cross-channel advertising software platform. “We’re thrilled to welcome Ryan to Nanigans and our executive team,” […]

Scaling Up: Accelerated Ad Creation and Campaign Performance Analysis

One thread that ties together all successful direct response advertisers is agility – both in terms of ad iteration and ability to scale. This is a constant battle, particularly as companies grow and begin advertising across multiple target markets, geographies, or languages. Two of the latest improvements to Nanigans advertising automation software help smooth that road for advertisers, allowing users to both create hundreds of ad variations in seconds, and analyze results in record time. Rebuild Our new Rebuild feature, […]

Nanigans Launches Nanigans University to Develop an Army of In-House Advertising Talent

Launch Addresses Increased Demand For In-House Programmatic Media Management From Marketing Executives BOSTON, MASS. – June 21, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The launch addresses the growing demand for in-house advertising talent and expertise with Nanigans software. The Association of National Advertisers recently released a report citing that 31% of marketing executives have broadened their in-house capabilities to manage […]