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Category : Company News

A Coming of Age Moment For Social Advertising

In case you missed it, TechCrunch covered our announcement of extending Nanigans software to mobile ad exchanges with an article titled “Facebook’s Top Ad Seller Nanigans Expands To Twitter’s MoPub After Hitting $500M A Year In Spend.” In the words of tech journalist Josh Constine, “The Nanigans expansion beyond Facebook is somewhat of a coming of age moment for social advertising.” There are several reasons why our integration with a mobile exchange is such big news for digital marketers; here are a […]

Nanigans Extends Its Multichannel Advertising Automation Software to Mobile Exchanges; Announces Partnership with MoPub

Global Performance Marketing Leaders Wooga, Joss & Main and More Leverage Multichannel Solution BOSTON, MASS. – (BUSINESS WIRE) – Nanigans, Inc. is extending its market-leading advertising automation software to mobile exchanges – today announcing its partnership with MoPub, the world’s largest exchange for in-app mobile ad inventory. The move offers in-house marketing teams a powerful end-to-end advertising solution to reach people as they move across devices and today’s most valuable social and mobile channels. Extending Nanigans software to MoPub’s exchange is […]

A Glimpse Into Nanigans Europe

Today, PerformanceIN showcased our Managing Director of EMEA, Will Ashton, from Nanigans’ London office for their “Profile: A Day in the Life Of” series. Take a look at the excerpt below, or check out the full piece here. Duration in current role: 2 years Where are you based? London Previous performance marketing-related companies you have worked at: Alchemy Social / Techlightenment Google What are your main job responsibilities? I look after our European business. At its core this means everything from […]

Mass Scale Roundtable Unites Local Tech Leaders and Executives

Yesterday, Governor Deval Patrick met with tech executives to join in a discussion on how high-growth businesses can continue to expand successfully in Massachusetts. The event, organized by local CEOs, is the second time the ‘Mass Scale’ Roundtable has been held since May 2014, when it was launched by the Mass Tech Hub Collaborative. The September 23rd session was hosted at the headquarters of Communispace, and attended by tech industry executives Andy Ory of Acme Packet; Scott Savitz of Data […]

The Biggest Disruption in Ad Tech

This spring when we announced Nanigans commitment to SaaS, VentureBeat’s John Koetsier reached out inquiring about a comment our co-founder and CEO Ric Calvillo made regarding “the biggest disruption in ad tech.” Ric recently expanded on his comment in an interview with John, going in-depth to explain Nanigans focus on delivering more value to end advertisers through a SaaS platform enabling publisher-direct media buying – and in doing so, removing the media markup costs of traditional ad tech middlemen. An excerpt from […]