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Category : Facebook News

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Recap: Facebook’s Q1 2017 Earnings Call

As highlighted in our Q1 2017 Global Facebook Advertising Benchmark Report, mobile ad spending surged throughout the quarter as marketers continued to generate higher returns on Facebook. Online retail advertising was more mobile than ever before, with a 58% year-over-year increase in mobile ad spend between Q1 2016 and Q1 2017. At the same time, large-scale ecommerce companies using Nanigans saw return on ad spend (ROAS) increase an average of 31% year-over-year.   Yesterday’s Facebook earnings call similarly reflected the continued growth […]

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Recap: Facebook’s Q4 2016 Earnings Call

As highlighted in our Q4 2016 Global Facebook Advertising Benchmark Report, direct response marketers using Nanigans software to advertise on Facebook had a banner quarter through the competitive holiday advertising season. Return on ad spend (ROAS) among ecommerce advertisers increased an average of 33% year-over-year, on a same-advertiser basis. At the same time, purchase rates skyrocketed 68%.  Yesterday’s Facebook earnings call similarly reflected the continued growth and success of the platform: Total revenue grew by 51% quarter-over-quarter to $8.01 billion Mobile […]

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3 Ways to Capture More Revenue with Facebook Custom Audiences from Your Website

When it comes to capturing more revenue from your Facebook and Instagram ad campaigns, Custom Audiences from your website can be a powerful tool. By intelligently targeting people who have previously engaged with your website, you can improve ROI among an audience that’s already acquainted with your brand and primed to take action. So how can you use the power of Custom Audiences from your website to scale returns, especially in the busy holiday advertising season? These four strategies are […]

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Practical Tips for Scaling Your Top Ad Creative Across Facebook, Instagram, and Twitter

When a specific ad creative strategy is delivering results, why reinvent the wheel? It pays to replicate what works. One particular image, video, or ad copy message can take on new life when you repurpose it using different ad types or additional channels. Many of the top direct response advertisers on Facebook, Instagram, and Twitter take the results of strategic creative testing and apply their learnings across different campaigns and advertising channels to scale their success. What are some ways […]

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3 Mind-Blowing Facebook Canvas Ads Marketers Need To See

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. Facebook’s Canvas ads are unlike any other format available on social media. This interactive ad unit fills an entire smartphone or tablet screen, combining  images, video and carousel to create a memorable and stunning visual experience on mobile. Although Canvas ads are still a relatively new ad offering from Facebook, many businesses are already exploring ways […]