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Category : Facebook News

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Practical Tips for Scaling Your Top Ad Creative Across Facebook, Instagram, and Twitter

When a specific ad creative strategy is delivering results, why reinvent the wheel? It pays to replicate what works. One particular image, video, or ad copy message can take on new life when you repurpose it using different ad types or additional channels. Many of the top direct response advertisers on Facebook, Instagram, and Twitter take the results of strategic creative testing and apply their learnings across different campaigns and advertising channels to scale their success. What are some ways […]

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3 Mind-Blowing Facebook Canvas Ads Marketers Need To See

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. Facebook’s Canvas ads are unlike any other format available on social media. This interactive ad unit fills an entire smartphone or tablet screen, combining  images, video and carousel to create a memorable and stunning visual experience on mobile. Although Canvas ads are still a relatively new ad offering from Facebook, many businesses are already exploring ways […]

Recap: Facebook’s Q3 2016 Earnings Call

As highlighted in our Q3 2016 Global Facebook Advertising Benchmark Report, direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of rising returns. Among 20 of the highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 26% year-over-year in Q3 2016 – driven in part by increased adoption of video ads and Facebook’s Audience Network. Yesterday’s Facebook earnings call similarly […]

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Life After Facebook Exchange: Migrating To Dynamic Ads

Advertisers currently using Facebook Exchange (FBX) will need to find an alternative come November 1st. That’s when Facebook will be shutting down the desktop retargeting tool in order to shift focus to its mobile-first advertising products. If FBX is currently incorporated into your advertising campaign strategy, there’s no need to panic. Here’s why Dynamic Ads are a worthy replacement: What Are Dynamic Ads? Dynamic Ads are a scalable retargeting solution from Facebook and Instagram. With Dynamic Ads, you can automatically show customized […]

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Carousel Ads: Creative Ways To Attract & Convert Customers [SlideShare]

When marketers invest time in building compelling interactive ads, engagement increases and greater return on ad spend follows. According to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per click than single-image link ads. As advertisers continue to flock to this direct response unit, companies with eye-catching creative will rise to the top of the competition. View this SlideShare to find out how you can use Carousel Ad units on Facebook, Twitter and Instagram to drive conversions and […]