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Insider’s Guide to Facebook Advertising: Country Targeting — Reach vs. CPC [Infographic]

Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global connectivity. 75 percent of Facebook’s 845 million active users live outside the United States, with the social network supporting 70 different languages. With this global user base and a real-time ad marketplace, many marketers face a dilemma in balancing country reach (the number of targetable users in that country) and cost goals when bidding for ad placement on Facebook. We pulled data from […]

Casual Games Association: The Present & Future of Social Gaming

We love social games. As a company that works with many game developers, we need to understand the games to effectively advertise them (i.e., we have excuses to play games at work). And, let’s be honest, what’s better than beating a friend at a Facebook game, and having the news published for all your other friends to see? Naturally, we were excited to get our hands on the Casual Games Association’s 2012 Casual Games Sector Report. The US social gamer […]

The New Currency: Financial Institutions on Facebook

Financial services represents approximately 30% of all online advertising spend, and on Facebook there are certainly institutions leading the way and investing in the opportunity: Capital One, Citibank and American Express are three that come to mind. That being said, the laggards seem to still outweigh the innovators. In examining the top 20 commercial banks, only five have Facebook reaches* of over 300,000 people. This contrasts starkly to other consumer facing sectors, like CPGs, where many brands have a reach of several millions. Yesterday […]

Super Bowl XLVI on Facebook: Giants vs. Patriots Players [Infographic]

We knew from our NFL playoff infographic published last month that America is a Patriot’s nation on Facebook. With Super Bowl Sunday finally here, we wanted to dig deeper and pit the New York Giants and the New England Patriots’ coaches and players against one another on the social network in a position-by-position breakdown. We tapped our Facebook advertising software for the data, and Patriots players trump in buzz on Facebook for every position we examined: Related Posts: NFL Playoff Weekend: It’s a […]

10 Interesting Facebook Open Graph Apps and Actions

Aside from its IPO, the big Facebook story over the past week has been the addition of over 60 Open Graph Apps. When these Apps were announced back in September at f8, our SVP of Product, Rishi Dean, wrote two great posts—first breaking down Facebook’s Open Graph platform and announcements at f8, and a second outlining how together these announcements form a “social feedback loop.” Before introduction of the Open Graph, a users interaction with a company or App was limited to […]