Category : Product News

Inside the Toolkit of Today’s Best In-House Advertisers

The most forward-thinking companies today know that to achieve meaningful growth through digital advertising, even having an industry-leading team of marketing pros isn’t enough. Real results come from equipping data-driven advertisers with the most powerful tools for the job. At Nanigans, we know that taking control of performance marketing in-house with the right talent and the best software can pay off big. Achieving double your ROI goals or scaling your campaigns 10X in just four months doesn’t happen by chance. […]

Meet Lead Gen’s Best Friend: The Hourly Bid Multiplier

At Nanigans, we’re constantly taking in feedback and brainstorming better ways to optimize our ad automation software. Our lead gen clients asked for a way to capitalize on price fluctuations and purchasing behavior of their customers throughout the day, and Hourly Bid Multiplier was the result. What is an Hourly Bid Multiplier? All of Nanigans algorithms are trained to meet your KPIs. Depending on the bidding and budgeting option chosen, Nanigans will either spread out the dollars spent in your […]

Exploration Boost: Ensure Your New Ads Have the Chance to Succeed

In the competition for impressions, clicks and purchase events, recently launched social media ads often get the short end of the stick. Facebook doesn’t know how likely it is that consumers will click on a new ad, so it gives preference to other ads that already have a track record of clicks. This approach makes logical sense, but it puts marketers in a chicken-and-egg spiral where a new ad’s odds of good delivery are low because there’s not enough data, […]

Optimized Budgeting: Justify Your Facebook Ad Spend

Many marketers are reluctant to spend on ads until they’re sure that they’re investing in top-performing creatives and audiences. Optimized Budgeting automatically allocates budget to better-performing ads, and reduces budget to ads that are not performing well, therefore ensuring high ROI. It also evens the playing field so that ads get an equal chance out of the gate on Facebook. This increase in budget for individual ads requires sufficient data, so it won’t necessarily happen the hour after ads are […]

Maximize Your Ad ROI With Creative Tester

Smart marketers understand that they don’t know everything, and work tirelessly to figure out what makes their customers tick. Testing out new creative, calls to action, ad types and brand messaging on social media is an excellent way to gauge consumer behavior, but iterating hundreds of ads takes up a lot of time and money. To speed up the process, we’ve come up with a simple yet brilliant solution that we like to call Creative Tester. Overview Not sure which […]