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Category : Product News

Conversion Tools Go Self-Service on Ad Engine

Getting started using new software is generally not easy, especially when it comes to enterprise software. At Nanigans, we recently announced our move towards a self-service SaaS platform for in-house marketers and as a result, have been working to not only incorporate key UX principles into our design, but also ensure in-house marketers can set up Ad Engine themselves, without the help of a Nanigans account team. While we’ve always tracked conversions – and our optimization technology heavily uses data from […]

Easily Visualize Ad Campaign Data With Performance Analysis Charts

Visualizing performance information is a great way to spot trends and quickly understand campaign data that you want to delve into further. In fact, according to 3M and Zabisco visual information is processed by the brain 60,000x faster than text – so it’s no wonder why data visualization is useful to startups and marketers. Let’s look at two marketers that run Facebook ad campaigns and how data visualization helps each of them find data in their campaigns much faster. Claude […]

Nanigans Sharpened Focus on Software for the In-House Advertiser

Since Nanigans’ inception in 2010, we’ve always focused our resources on doing best by our customers – the advertiser. We moved away from arbitrage and media markup models early on, instead offering direct-to-publisher media buying alongside transparency into cost data and the minute-by-minute decisioning logic of our algorithms. We then moved to focus on building technology, algorithms and tools to help customers drive real business goals on social, like purchases and lifetime ROI – and at a time when the […]

Sharing Ad Campaign Reporting With Your Team Just Got Easier

Sharing and communicating reporting information is a crucial step in understanding how campaigns are performing across your entire team so that you can consistently strive to iterate and improve. All too often as marketers we have our own preferred versions of reports and end up with different information, making the process of evaluating campaigns and standardizing on metrics difficult. At Nanigans we have not only made the process of gaining complete insight into the performance of your ad campaign easier, […]

How to Use Cohort Analysis to Find Your Most Valuable Ads

Measurement and analysis is the backbone of any successful digital marketing strategy. But traditional analytics gives all visitors the same weight and as a result, lack insight into how people behave over time. Measuring this behavior and common characteristics among groups of users can lead to insight that helps drive campaign strategy. This is why cohort analysis should be a key tool when you are measuring any marketing campaign. First, let’s define the term: Cohort analysis is a subset of […]