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Category : Product News

How to Use Cohort Analysis to Find Your Most Valuable Ads

Measurement and analysis is the backbone of any successful digital marketing strategy. But traditional analytics gives all visitors the same weight and as a result, lack insight into how people behave over time. Measuring this behavior and common characteristics among groups of users can lead to insight that helps drive campaign strategy. This is why cohort analysis should be a key tool when you are measuring any marketing campaign. First, let’s define the term: Cohort analysis is a subset of […]

Introducing Multiple Product Feeds for Facebook Exchange

The power of Facebook Exchange (FBX) lies in one-to-one interactions with consumers. What it all boils down to is this: An individual user visits a website, and then sees contextual information about that website on Facebook in real-time. Because context is at the center of FBX retargeting, today we want to share how you can take your current advertising on FBX one step further to generate real business results. Let’s look at two individuals shopping for new TVs – we’ll […]

Drive Actionable Data With New Custom Formulas

Measuring what matters is the foundation of successful performance marketing campaigns. Metrics that bridge the gap between a so-called “vanity metric,” and truly actionable data are the key points to measure and evaluate. At Nanigans we recognize the need for performance-oriented data that enhances your advertising and enables data-driven decision-making. Below we will walk through four examples of metrics that you can calculate using Custom Formulas, a new feature within Ad Engine that provides the data necessary to drive decisions […]

Facebook Exchange Dynamic Image Resizer Increases ROI by 30%

Using the Nanigans Facebook Exchange (FBX) remarketing solution, advertisers have the ability to dynamically display News Feed ad creative at an individual SKU level. This is beneficial for advertisers because it offers them the ability to show more relevant ads to consumers who have previously signaled intent on their website. For advertisers leveraging dynamic creative product feeds, Nanigans recently introduced its Dynamic Image Resizer, allowing marketers to dynamically resize ad images in the News Feed. The results so far are […]

Delivering Relevant and ROI-Driven Ads Using Website Custom Audiences

According to a Global Media Intelligence study by eMarketer, advertisers that target the right audience can see an enormous lift in performance. For example, advertisers in Retail that targeted top audiences experienced a lift in performance of 500%. While some of the increases from targeting are astounding, the concept of targeting a relevant audience is not new among social marketers. On Facebook, performance-minded marketers have been utilizing expansive options to reach very granular and relevant audiences. In addition to these […]