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Category : Creative

Facebook Ad Types Cheat Sheet [Infographic]

Chicago Cubs first baseman Mark Grace is famous for saying “If you’re not cheating, you’re not trying hard enough.” In the spirit of making life a little easier for everyone, we’ve created a Facebook Ad Types Cheat Sheet. Facebook recently revamped the visual design of desktop ads in the right-hand column to improve user experience, making now the perfect time for a creative spec refresher. Our newest Facebook infographic provides an at-a-glance reference to the formats we find our customers […]

How to Succeed in eCommerce Advertising: 6 Creative Best Practices

The future looks bright for eCommerce advertising. According to eMarketer, global B2C eCommerce sales will increase by 20.1% this year to reach $1.500 trillion, spurred by the adoption of mobile devices in emerging markets, the proliferation of online payment options, and more sophisticated shipping methods. Similarly, eMarketer’s US Retail eCommerce Sales Growth by Product Categories chart displays healthy (12-15% YOY) increases in 2015, especially in the books/music/video, apparel & accessories, toys & hobby, furniture & home furnishings verticals. As direct response advertising […]

Mobile App Install Ads: Best Practices By Game Genre (Plus Some Extras)

It’s an exciting time to work in the app world. Mobile use is through the roof, smartphones are flying off the shelves and Facebook just put a stake in the ground when it comes to supporting developers. At Nanigans, we are are helping to sustain the momentum by giving gaming teams the tools they need to run successful launch and re-engagement ad campaigns. As any developer can tell you, user acquisition is the primary focus once a game has shipped. […]

5 Ways eCommerce Can Get Creative With Summer

Trees have finally started to sprout tiny buds and Easter candy’s half off. Unfortunately, for us New Englanders this means our 3 weeks of spring are almost over – but on the bright side – we have the long, sunny days of summer ahead of us. Kids and college students are already in countdown mode to summer vacation – and that means advertisers should be, too.  The season of less clothes/more R & R presents an excellent opportunity for eCommerce […]