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Category : Creative

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5 Digital Video Creative Tips For Entertainment Advertisers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers to take action. In fact, due to the interactive nature and effectiveness of the medium, programmatic digital video ad spend is expected to top $7.43 billion by 2017 in […]

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7 Twitter Ads Using Color To Drive Clicks And Revenue

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. Whether you’re an insurance, travel, mobile gaming or ecommerce advertiser, you can’t afford to overlook the importance of color in online campaigns. In the same way that bright hues stand out in Facebook and Instagram news feeds, the colors in your Twitter ads are the first thing that users will notice. However, using the […]

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6 Retailers Driving Purchases With Stunning Instagram Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.Retailers can’t afford to miss out on Instagram advertising. Ecommerce brands that advertise on the photo-sharing site see impressive returns, such as a 36% lift in return on ad spend (ROAS) or a 2.4x sales uplift in advertised products. The key to driving purchases on a primarily visual site like Instagram is high-quality creative in your ads. So how should you […]

The Marketer’s Creative Guide to Instagram Advertising [eBook]

There’s more to Instagram advertising than meets the eye. With over 400 million monthly active users, Instagram’s popularity is exploding. This mobile, visual platform can be a powerful revenue driver for advertisers who know how to combine eye-catching creative with action-inspiring direct response strategies. For example, one online retailer promoting daily flash sales prioritized showing only the highest quality product photography in its Instagram ads. The result? An impressive 219% increase in purchase rates. When you’re trying to move the […]

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10 Creative And Copy Best Practices For Twitter Advertising

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re running Twitter ads on desktop, mobile or a combination of the two, you need effective creative and copy to ensure that those ads drive revenue. What advertising elements generate clicks and downstream actions like signups, installs, purchases, and form completions? Here are ten to incorporate and test in your next Twitter campaigns: 1. Color Color is the first thing […]