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Category : Creative

Featured Image - Instagram ads for Ecommerce

6 Retailers Driving Purchases With Stunning Instagram Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.Retailers can’t afford to miss out on Instagram advertising. Ecommerce brands that advertise on the photo-sharing site see impressive returns, such as a 36% lift in return on ad spend (ROAS) or a 2.4x sales uplift in advertised products. The key to driving purchases on a primarily visual site like Instagram is high-quality creative in your ads. So how should you […]

The Marketer’s Creative Guide to Instagram Advertising [eBook]

There’s more to Instagram advertising than meets the eye. With over 400 million monthly active users, Instagram’s popularity is exploding. This mobile, visual platform can be a powerful revenue driver for advertisers who know how to combine eye-catching creative with action-inspiring direct response strategies. For example, one online retailer promoting daily flash sales prioritized showing only the highest quality product photography in its Instagram ads. The result? An impressive 219% increase in purchase rates. When you’re trying to move the […]

Featured Image - Twitter Advertising Best Practices

10 Creative And Copy Best Practices For Twitter Advertising

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re running Twitter ads on desktop, mobile or a combination of the two, you need effective creative and copy to ensure that those ads drive revenue. What advertising elements generate clicks and downstream actions like signups, installs, purchases, and form completions? Here are ten to incorporate and test in your next Twitter campaigns: 1. Color Color is the first thing […]

3 Disastrous Instagram Advertising Mistakes To Avoid

Note: The brands featured herein are meant to serve as examples, and are not Nanigans customers. Names have been blurred to protect the guilty.  Instagram recently announced a new milestone: 200,000 advertisers have flocked to the platform since it rolled out the red carpet last September. Online marketers are clearly seeing value from the photo-sharing site; however, stiff competition makes it more important than ever to maintain high standards when it comes to creative. If you’re looking to acquire customers […]

Featured Image - Instagram Lead Generation Ad Examples

4 Examples Of Lead-Generating Instagram Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Instagram is known for being a visually-focused platform, so it’s natural that lead generation marketers might not keep it top of mind in terms of advertising budget. But direct response marketers who think Instagram isn’t for them are missing out on a tremendous opportunity to reach a growing mobile audience with ads that have been built to generate leads in […]