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Category : Creative

5 Creative Tips for the Modern Social Advertiser, from the Desk of Don Draper

Don Draper once called creative “the least important, most important thing there is” in advertising. While much of the focus in social media and mobile advertising centers on sophisticated targeting and algorithmic optimization, strong and relevant creative is what sparks action. How can you attract and engage your best customers through advertising if your message never even catches their eye? As advertising automation software revolutionizes the industry and data-driven marketing gives rise to a new kind of Mad Men, creative is […]

Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop

Treating all ad units, regardless of device or location, as one size fits all is a rookie mistake that a surprisingly large amount of online advertisers make. Maximizing available space is a skill that can be difficult to master, but the end result — increased installs — is well worth the effort. Whether you’re marketing slots, a turn-based role playing game or trivia app, an ad’s performance rests on how well the creative compels clicks. Below are some standard ad […]

Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourage increased conversion events. Served in the News Feed, this unit features three products, each with its own image, name, description and link, providing  3x more opportunities to engage and convert a user. What is a Multi-Product Ad? The Multi-Product Ad is an ad unit that features […]

Creative Best Practices: Holiday Retail [SlideShare]

As the Game of Thrones cast likes to remind us, winter is coming. While you look back at last year’s seasonal social media campaigns and explore this year’s expanded targeting options, don’t forget to add new creative to your holiday checklist. Once you’ve got the right customers in your sights, enticing copy and winter wonderland-invoking images will compel them to click (or install, or purchase, or register…. you get the idea). If you’re stuck on what to feed our Creative […]

As Temperatures Drop, eCommerce is Heating Up

As Nanigans Account Manager Laurie Bloom mentioned in last week’s blog post series, How to Prepare Your Holiday Advertising For Social Media, eCommerce customers don’t confine their online activity to December. Savvy shoppers and deal-seekers are beginning to research and build gift lists in November; smart marketers will be advertising products and services during this evaluation and consideration phase. Heading into turkey territory, here are some dates to keep an eye on, and tips to help spice up your holiday […]