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Category : Creative

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The Language of Retargeting: Personalized & Scalable Social Media Advertising Strategies

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Did a potential customer visit your website and leave before converting? They’re not gone for good! In fact, social sites like Facebook, Instagram and Twitter offer advertisers an easy way to retarget potential customers, lapsed users, and anyone else who may have interacted with your business previously. For inspiration on how to win back business and generate revenue through your […]

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Carousel Ads: Creative Ways To Attract & Convert Customers [SlideShare]

When marketers invest time in building compelling interactive ads, engagement increases and greater return on ad spend follows. According to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per click than single-image link ads. As advertisers continue to flock to this direct response unit, companies with eye-catching creative will rise to the top of the competition. View this SlideShare to find out how you can use Carousel Ad units on Facebook, Twitter and Instagram to drive conversions and […]

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4 Vital Advertising Strategies for Cross-Channel Facebook and Twitter Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Looking to grow the reach of your social advertising campaigns? Running a cross-channel campaign on Facebook and Twitter is a natural way to expand on ads that are already performing well on either platform. Not only does each channel grant access to native audiences; there’s also Facebook’s Audience Network and the Twitter Audience Platform to consider. Combined, the wide range […]

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4 Brands Driving Revenue With Refreshed Facebook Ad Creative

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights […]

Featured Image - Growth Marketing on Instagram: Finding and Scaling Success with Direct Response Advertising [SlideShare]

Growth Marketing on Instagram: Finding and Scaling Success with Direct Response Advertising [SlideShare]

For its 500 million monthly active users and for advertisers alike, the experience of using Instagram is entirely visual. The most successful companies advertising on the platform know that creative—from images to videos to ad copy—can make or break the performance of a campaign. Following creative best practices, while constantly testing and optimizing your strategy, is critical to driving real business results on Instagram. Which creative strategies perform best on Instagram? The answer is different for everyone, but the recommendations we’re sharing […]