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Category : Creative

Featured Image - Growth Marketing on Instagram: Finding and Scaling Success with Direct Response Advertising [SlideShare]

Growth Marketing on Instagram: Finding and Scaling Success with Direct Response Advertising [SlideShare]

For its 500 million monthly active users and for advertisers alike, the experience of using Instagram is entirely visual. The most successful companies advertising on the platform know that creative—from images to videos to ad copy—can make or break the performance of a campaign. Following creative best practices, while constantly testing and optimizing your strategy, is critical to driving real business results on Instagram. Which creative strategies perform best on Instagram? The answer is different for everyone, but the recommendations we’re sharing […]

featured image - user generated content in ads

4 Killer Ads Promoting User Generated Content And Why They Work

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. The beauty of social media is that anyone can be a brand advocate on sites like Facebook, Instagram and Twitter. Savvy advertisers not only gain inspiration and insights from what’s shared online; they incorporate user generated content in their marketing campaigns. Showcasing images, videos or reviews from your audience isn’t just a […]

Featured image - Entertainment Video Ad Creative

5 Digital Video Creative Tips For Entertainment Advertisers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers to take action. In fact, due to the interactive nature and effectiveness of the medium, programmatic digital video ad spend is expected to top $7.43 billion by 2017 in […]

featured image - twitter ads color

7 Twitter Ads Using Color To Drive Clicks And Revenue

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. Whether you’re an insurance, travel, mobile gaming or ecommerce advertiser, you can’t afford to overlook the importance of color in online campaigns. In the same way that bright hues stand out in Facebook and Instagram news feeds, the colors in your Twitter ads are the first thing that users will notice. However, using the […]

Featured Image - Instagram ads for Ecommerce

6 Retailers Driving Purchases With Stunning Instagram Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.Retailers can’t afford to miss out on Instagram advertising. Ecommerce brands that advertise on the photo-sharing site see impressive returns, such as a 36% lift in return on ad spend (ROAS) or a 2.4x sales uplift in advertised products. The key to driving purchases on a primarily visual site like Instagram is high-quality creative in your ads. So how should you […]