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Category : Creative

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4 Vital Advertising Strategies for Cross-Channel Facebook and Twitter Campaigns

Looking to grow the reach of your social advertising campaigns? Running a cross-channel campaign on Facebook and Twitter is a natural way to expand on ads that are already performing well on either platform. Not only does each channel grant access to native audiences; there’s also Facebook’s Audience Network and the Twitter Audience Platform to consider. Combined, the wide range of targeting options and ad units on Facebook and Twitter means that advertisers have plenty of options for scaling customer […]

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4 Brands Driving Revenue With Refreshed Facebook Ad Creative

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights […]

Featured Image - Growth Marketing on Instagram: Finding and Scaling Success with Direct Response Advertising [SlideShare]

Growth Marketing on Instagram: Finding and Scaling Success with Direct Response Advertising [SlideShare]

For its 500 million monthly active users and for advertisers alike, the experience of using Instagram is entirely visual. The most successful companies advertising on the platform know that creative—from images to videos to ad copy—can make or break the performance of a campaign. Following creative best practices, while constantly testing and optimizing your strategy, is critical to driving real business results on Instagram. Which creative strategies perform best on Instagram? The answer is different for everyone, but the recommendations we’re sharing […]

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4 Killer Ads Promoting User Generated Content And Why They Work

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  This post originally ran on Social Media Today. The beauty of social media is that anyone can be a brand advocate on sites like Facebook, Instagram and Twitter. Savvy advertisers not only gain inspiration and insights from what’s shared online; they incorporate user generated content in their marketing campaigns. Showcasing images, videos or reviews from your audience isn’t just a […]

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5 Digital Video Creative Tips For Entertainment Advertisers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers to take action. In fact, due to the interactive nature and effectiveness of the medium, programmatic digital video ad spend is expected to top $7.43 billion by 2017 in […]