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Category : Creative

Instagram Stories Ads

Instagram Stories Will Make Advertisers Stop Taking Creative for Granted

Last year, a franchisee of Mighty Auto Parts put a message on a road sign: “They are back. Pumpkin spice brake pads.” With pickup on Facebook, Twitter, and Reddit, that goofy come-on showed a message can transcend a medium if it says something unexpected and interesting. As advertising pioneer David Ogilvy once said: “The drama belongs to what you say, not in the typeface.” Yet for the past decade the ad industry has given short shrift to the message and […]

Humans vs. Robots: When to Cede Control of Facebook Campaigns (Infographic)

There are many moving parts to a Facebook campaign: Selecting an audience, building and testing creative, bidding, monitoring costs, figuring out where in the Facebook ecosystem to place ads, and managing the inevitable adjustments. Of course Facebook — as well as various FMPs (Facebook marketing partners) — offers automation technologies that tap into Facebook’s treasure trove of data. These tools test ads and target users with the scale and accuracy that’s beyond human capability. Related post: The Four Types of […]

Playable ads for retailers

3 Ideas for Making Playable Ads a Boon for Retailers Too

In August Facebook debuted Playable ads, allowing gaming companies running app-install campaigns to let users play a game within an ad before downloading it. A fun Playable ad with clear instructions can lure in gamers and improve app installs as a result. Gaming company Rovio saw a 34% lower cost per install when utilizing Facebook Playable ads for Angry Birds Blast, as compared to traditional video ads for the same title. Related post: What Ecommerce and Gaming Advertisers Can Learn […]

Instagram Stories Ads: Good Creative vs. Bad Creative

As Instagram Stories have exploded in popularity (there are now 400 million daily active users), unique and exciting advertising opportunities have quickly followed. I use the word “unique” because Stories offer a different aesthetic than we’ve seen on any social media site. Stories are where users present an unfiltered, spur-of-the-moment version of themselves using video snippets, selfies, graphics and text. They craft clever micro-narratives with Stories and they expect Stories ads to do the same. Conventional ads — airbrushed photos […]

Retargeting provider questions

6 Key Questions to Ask Your Retargeting Provider [Infographic]

More advertisers are catching on that handing over entire retargeting campaigns to a third party is a fast way to lose control of their data, audience and budget. In a recent Nanigans survey of 100 marketing directors at top online retailers, 61% of respondents reported that display retargeting is handled in-house. Related post: Why Retargeting Providers Don’t Help You Deliver Net New Revenue For the 39% willing to tolerate a lack of transparency and arbitraging of media as the cost […]