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Category : Creative

As Temperatures Drop, eCommerce is Heating Up

As Nanigans Account Manager Laurie Bloom mentioned in last week’s blog post series, How to Prepare Your Holiday Advertising For Social Media, eCommerce customers don’t confine their online activity to December. Savvy shoppers and deal-seekers are beginning to research and build gift lists in November; smart marketers will be advertising products and services during this evaluation and consideration phase. Heading into turkey territory, here are some dates to keep an eye on, and tips to help spice up your holiday […]

How to Prepare Your Holiday Advertising For Social Media, Part 3

We’re back with the third and final installation of “How to Prepare Your Holiday Advertising For Social Media.” In case you missed it, Part One covered goal and KPI-setting based on last year’s campaign performance, while Part Two tackled Facebook features that weren’t available in Q4 of last year. Here, we’ll be discussing creative best practices and how to sync your ads to the seasonal window. Without further ado: Step Three: Get creative Back in 2007, a market research firm estimated in […]

How to Prepare Your Holiday Advertising For Social Media, Part 2

Welcome back to our three-part series on setting your 2014 holiday campaigns up for success on social! In Part One, we shared the first step: Evaluating your goals and KPIs, targeting, and ads from last year to help inform and improve Q4 2014. In Part Two, we’ll discuss newer targeting types and how they can fit into your strategy. Let’s dive in. Step Two: Update your arsenal Right Hand Rail Cue the makeover montage! In April, Facebook announced its plans […]

Action! How to Choose the Video Ad That’s Right for You

Thanks to the viral phenomenon of the ALS Ice Bucket Challenge, your Facebook News Feed has likely been full of endlessly engaging video content over the past couple months. But everyday activists aren’t the only ones taking advantage of this medium to inspire action; marketers have been experimenting with video ads too. Fast Forward on Video Ad Potential eMarketer projects that digital video ad spending in the US will steadily increase over the next several years, reaching $12.27 billion (or […]

Maximize Your Ad ROI With Creative Tester

Smart marketers understand that they don’t know everything, and work tirelessly to figure out what makes their customers tick. Testing out new creative, calls to action, ad types and brand messaging on social media is an excellent way to gauge consumer behavior, but iterating hundreds of ads takes up a lot of time and money. To speed up the process, we’ve come up with a simple yet brilliant solution that we like to call Creative Tester. Overview Not sure which […]