Menu

Category : Creative

featured image - Facebook Instagram Slideshow ads

4 Retailers Driving Purchases with Slideshow Ads on Facebook and Instagram

Video advertising is on the rise, and no where is that more apparent than on Facebook and Instagram. According to a recent study of Nanigans users, video ad budgets rose 119% between Q4 2015 and Q4 2016. While video may the hottest trend in social advertising, not every marketing team has the resources on hand to create high-quality video. That’s where slideshow ads come in. This Facebook and Instagram ad unit makes it easy for advertisers to create video ads […]

featured image gilt facebook campaign

How Gilt Used Iteration On Ad Creative To Turn One Facebook Campaign Into Four

Note: The brands featured herein is meant to serve as a compelling example, and are not a Nanigans customer unless expressly noted.  This article originally appeared on IBM’s THINK Marketing blog.  Ad creative can be the gift that keeps on giving for digital marketers. Advertisers who think outside-the-box can always find new and innovative ways to iterate on a particular image or video if a creative test has proven that it resonates with audiences and helps drive revenue. Luxury retailer […]

featured image - MAI Guide SlideShare

The Performance Marketer’s Guide to Scaling Growth with Mobile App Install Ads [SlideShare]

App use is more popular than ever, with 98% of US mobile users ages 14 and older installing at least one app this year. However, the mobile app marketplace is also crowded and competitive, and marketers need to employ next level advertising techniques in order to stand out from the crowd. Social sites like Facebook, Instagram and Twitter are a central piece of customer acquision strategy for advertisers in verticals like mobile games and retail. Learn how to use these […]

featured image - Lead Gen Creative Best Practices

9 Essential Creative Best Practices for Lead Generation Advertisers

If you’re looking to generate leads for you insurance, education or financial services company, you need good creative for your ads. Not only will finely-crafted image and copy combinations help you stand out from the noise on social media, but it will also communicate the value of your brand to audiences, increasing the likelihood that they will take next steps towards driving revenue for your business. Because Facebook now offers lead ads that allow audiences to take immediate action, following […]

featured image - Holiday refreshed ads

How 4 Top Retailers Are Keeping Holiday Ad Creative Fresh on Social Media

Your holiday ad campaigns may be in full swing across Facebook, Instagram, and Twitter, but the work of a profit-driven advertiser is never done. During the competitive holiday advertising season, it’s important to keep things fresh, or you’ll risk leaving lucrative end-of-year revenue on the table. With so much competition in the ad marketplace, refreshing ads is especially important over the holidays. After you employ creative testing to identify which elements of your ads are driving the most profitable sales, you can keep […]