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Category : Creative

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The Performance Marketer’s Guide to Scaling Growth with Mobile App Install Ads [SlideShare]

App use is more popular than ever, with 98% of US mobile users ages 14 and older installing at least one app this year. However, the mobile app marketplace is also crowded and competitive, and marketers need to employ next level advertising techniques in order to stand out from the crowd. Social sites like Facebook, Instagram and Twitter are a central piece of customer acquision strategy for advertisers in verticals like mobile games and retail. Learn how to use these […]

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9 Essential Creative Best Practices for Lead Generation Advertisers

If you’re looking to generate leads for you insurance, education or financial services company, you need good creative for your ads. Not only will finely-crafted image and copy combinations help you stand out from the noise on social media, but it will also communicate the value of your brand to audiences, increasing the likelihood that they will take next steps towards driving revenue for your business. Because Facebook now offers lead ads that allow audiences to take immediate action, following […]

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How 4 Top Retailers Are Keeping Holiday Ad Creative Fresh on Social Media

Your holiday ad campaigns may be in full swing across Facebook, Instagram, and Twitter, but the work of a profit-driven advertiser is never done. During the competitive holiday advertising season, it’s important to keep things fresh, or you’ll risk leaving lucrative end-of-year revenue on the table. With so much competition in the ad marketplace, refreshing ads is especially important over the holidays. After you employ creative testing to identify which elements of your ads are driving the most profitable sales, you can keep […]

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Practical Tips for Scaling Your Top Ad Creative Across Facebook, Instagram, and Twitter

When a specific ad creative strategy is delivering results, why reinvent the wheel? It pays to replicate what works. One particular image, video, or ad copy message can take on new life when you repurpose it using different ad types or additional channels. Many of the top direct response advertisers on Facebook, Instagram, and Twitter take the results of strategic creative testing and apply their learnings across different campaigns and advertising channels to scale their success. What are some ways […]

The Mobile Game Marketer’s Creative Playbook for Profit-Driven Holiday Advertising [Free Guide]

As millions of people unwrap new smartphones and tablets this holiday season, mobile game marketers are getting a gift of their own. With so many new devices coming online at the end of the year, game marketers have a tremendous opportunity to accelerate user and revenue growth on a global scale. What’s one reliable way to drive profitable growth in user acquisition during the holidays? Direct response advertising on Facebook, Instagram, and Twitter. Marketplace competition among game advertisers may be […]