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Category : Creative

How To: Conduct An Ad Creative Test

Online marketers are told time and time again to refresh creative often, and for good reason — this approach gives social media campaigns a higher likelihood of attracting customer attention and leaves more room for optimization down the line. In our recent “How Can Online Advertisers Test Creative In Their Facebook Ads?” blog post, we provided recommendations for how to set up an A/B test of creative. In this article, we’ll be looking more in depth at the testing components. […]

Further Lessons In Facebook Carousel Link Ad Creative

Performance marketers are having a field day with Facebook’s Carousel Link Ads, and it’s easy to see why; these new units are visually focused, fun to test and more interactive than your average static ad. As the back to school season wraps up and the holidays loom, now is the time for brands to apply standard social media advertising best practices as well as take some creative risks. Last month, we took a look at a handful of online retailers […]

Boost Your Facebook Video Ad Performance With The Three-Second Rule

Last week, our latest case study dove into Kabam’s use of video ads to promote its Marvel: Contest of Champions game. The company has had a great deal of success using the format, largely through intelligent testing that reemphasized some of the key best practices for video advertising on Facebook. If you’re planning to start or currently running a video ad campaign, remember that with autoplay video you only have several, silent seconds to catch a user’s attention as they […]

How Can Online Advertisers Test Creative In Their Facebook Ads?

It doesn’t matter if you work in ecommerce, gaming or any other industry; if you’re investing in online advertising, you’ll want to guarantee that your money is going towards the best ads possible. So how can you determine which of your ads will get you the most bang for your buck? The answer lies in creative testing. What is creative testing? Creative testing is a way to compare ads to see which image and copy combinations are best suited to […]

Facebook Link Ads: Creative Best Practices for Every Ecommerce Marketer

As Facebook continues to create and retool a wide array of direct response ad products, ecommerce advertisers are better equipped to provide customers with the offers that are most valuable to them, in a way that encourages near-instant gratification. Nanigans ecommerce advertisers have had a great deal of success using link-based Unpublished Page Posts (UPP) in particular. Of course, not all campaigns are created equal. There are a number of considerations on the creative side that help improve the performance […]