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Category : Creative

Retargeting provider questions

6 Key Questions to Ask Your Retargeting Provider [Infographic]

More advertisers are catching on that handing over entire retargeting campaigns to a third party is a fast way to lose control of their data, audience and budget. In a recent Nanigans survey of 100 marketing directors at top online retailers, 61% of respondents reported that display retargeting is handled in-house. Related post: Why Retargeting Providers Don’t Help You Deliver Net New Revenue For the 39% willing to tolerate a lack of transparency and arbitraging of media as the cost […]

Incremental return

How Retargeting Delivers Incremental Revenue [Video]

CTR, CPA, ROAS. These are industry acronyms and metrics that everyone knows. But while they’re all fairly easy to report on, a lingering question persists: Do they truly reflect the effectiveness of your advertising? That’s the elephant in the room for digital advertisers. And the ugly truth is that by putting too much faith in these proxy metrics, the industry has been optimizing performance the wrong way. Related post: Dynamic Creative: What You Need to Know for Better Retargeting [Report] […]

Dynamic creative

Dynamic Creative: What You Need to Know for Better Retargeting [Report]

Dynamic creative — aka “personalized ads” — is any creative that changes automatically based on information about a user, whether it’s related to his or her location or specific behavior such as recent product views or purchase history. These days, digital advertising is such a competitive space that a message must be personal to catch a consumer’s eye. By that measure, dynamic ads have become essential for advertisers to do retargeting in the most personalized and relevant way. Related post: […]

featured image - social proof

3 Retailers Harnessing the Power of Social Proof to Drive Purchases

When it comes to making online purchases, reviews matter more than you may think. Proof from real customers that a brand or product is worthy of shoppers’ money can be a major influence during the journey to purchasing. In fact, a recent poll found that 63% of people found reviews extremely and very important when purchasing a product from a brand they’re unfamiliar with. Because social proof is so vital to shoppers, retail advertisers need to communicate the value of […]

featured image - Facebook secrets mobile ad creative

Facebook’s Secrets for Mobile Ad Creative That Delivers Results

The rapid migration to mobile should be no surprise to marketers. However, with the dominance of mobile brings some unique opportunities and challenges. How should advertisers tailor campaigns to be mobile-first, and what do they need to know about how potential customers respond to ads on mobile devices? Facebook recently set out to address these questions and concerns with its report, “Why Creativity Matters More in the Age of Mobile“. In addition to providing vital stats and insights, the report […]