Category : Facebook News

Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]

The fourth quarter of 2017 proved once again how much Facebook has become a vital platform for advertising. The latest trends show how marketers are capitalizing on every opportunity to drive revenue growth across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights the two big themes of Q4 2017: video and dynamic ads. New Nanigans data underscores how online retailers, in particular, are investing heavily in dynamic ads to target more shoppers with more […]

Recap: Facebook’s Q2 2017 Earnings Call

In Facebook’s Q2 2017 earnings call, founder and CEO Mark Zuckerberg revealed that the social site is more popular than ever. In fact, Facebook’s community reached an important milestone of 2 billion monthly active users (MAU) last quarter. Yesterday’s earnings call highlighted many details of Facebook’s continued growth and success: Total revenue grew by 45% year-over-year to $9.32 billion Mobile ad revenue grew 53% year-over-year and now accounts for 87% of total ad revenue Facebook has 1.32 billion daily active […]

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Recap: Facebook’s Q1 2017 Earnings Call

As highlighted in our Q1 2017 Global Facebook Advertising Benchmark Report, mobile ad spending surged throughout the quarter as marketers continued to generate higher returns on Facebook. Online retail advertising was more mobile than ever before, with a 58% year-over-year increase in mobile ad spend between Q1 2016 and Q1 2017. At the same time, large-scale ecommerce companies using Nanigans saw return on ad spend (ROAS) increase an average of 31% year-over-year.   Yesterday’s Facebook earnings call similarly reflected the continued growth […]

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Recap: Facebook’s Q4 2016 Earnings Call

As highlighted in our Q4 2016 Global Facebook Advertising Benchmark Report, direct response marketers using Nanigans software to advertise on Facebook had a banner quarter through the competitive holiday advertising season. Return on ad spend (ROAS) among ecommerce advertisers increased an average of 33% year-over-year, on a same-advertiser basis. At the same time, purchase rates skyrocketed 68%.  Yesterday’s Facebook earnings call similarly reflected the continued growth and success of the platform: Total revenue grew by 51% quarter-over-quarter to $8.01 billion Mobile […]

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3 Ways to Capture More Revenue with Facebook Custom Audiences from Your Website

When it comes to capturing more revenue from your Facebook and Instagram ad campaigns, Custom Audiences from your website can be a powerful tool. By intelligently targeting people who have previously engaged with your website, you can improve ROI among an audience that’s already acquainted with your brand and primed to take action. So how can you use the power of Custom Audiences from your website to scale returns, especially in the busy holiday advertising season? These four strategies are […]