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Category : Facebook News

What You Missed At Facebook’s F8 Developer Conference

Facebook’s  F8 conference has become an important window into the social giant’s advertising and stack-building strategy. Last May at F8, Mark Zuckerberg shared enhancements to Parse (a distribution tool for app developers), announced App Links, and unveiled the Facebook Audience Network. The 2015 edition of F8 is the biggest event to date, spanning two days, 80+ speakers, and 44 sessions. The app developers and product teams who converged on the Fort Mason Center in San Francisco yesterday have already been privy […]

Recap: Facebook’s Q4 2014 Earnings Call

Facebook’s Q4 2014 earnings call yesterday afternoon was one for the books, with healthy growth in YoY revenue (58%) and Q4 revenue ($3+ billion) signifying a strong start to 2015. CEO Mark Zuckerberg and COO Sheryl Sandberg continued to hammer on their mission to deliver ”people-based marketing at scale,” echoing Q3‘s themes of quality content, targeting, and measurement. The importance of being where the customer is (mobile) also remained the same, but an emphasis on not just looking at clicks, but […]

Recap: Facebook’s Q3 2014 Earnings Call

All eyes (and ears) were on Facebook as the social media network announced its Q3 2014 earnings to investors after the market closed last night. CEO Mark Zuckerberg and COO Sheryl Sandberg had a lot to celebrate, as Facebook’s stock recently hit an all-time high of $80 and its mobile base has grown nearly 40% YoY. However, they were careful to emphasize long-term goals over 3, 5 and 10 years, as well as slow product releases and iterations, continuing to […]

What is the Facebook Audience Network?

Facebook Audience Network was publicly announced during April’s f8 conference as a way to help developers monetize on mobile. When a user opens an app from one of Facebook’s developer partners, Facebook leverages a unique identifier fetched from the user’s device to match and serve them with an ad from one of Facebook’s advertisers. Despite the high impact this new product could have on revenue, the social network has been cautious in rolling it out. During Facebook’s Q2 earnings report […]

Recap: Facebook’s Q2 2014 Earnings Call

Facebook’s been busy since its f8 developer conference back in April, when the company announced a majority of mobile ad revenue (59%) and the launch of the Facebook Audience Network. Over the past few months, the social network has garnered headlines for its right-hand side ad redesign, the acquisition of online video advertising platform LiveRail, and most recently, its testing of a direct action “Buy” button geared toward ecommerce companies. The advertising community has eagerly anticipated Facebook’s Q2 earnings report yesterday, a […]