Menu

Category : Facebook News

Facebook Playable Ads

Nanigans and Rovio Join Forces to Score with Facebook Playable Ads

Back in April, Finnish gaming company Rovio decided to beta-test Facebook’s new Playables digital ad format to see if Playables could deliver more Angry Birds Blast installs than traditional video ads. With Facebook Playable ads — now available globally in the Facebook News Feed — potential players can demo a mobile game right inside the ad. The point of these ads is to allow users to get a feel for the game and thus be more likely to install the […]

Nanigans Q2 Benchmark Report

For First Time, Video Dominates Global Facebook Ad Spend as Investments Rise in Q2 2018 [Report]

Nanigans’ latest Global Facebook Advertising Benchmark Report, released today, highlights the big themes of Q2 2018: increased spending on video, dynamic and mobile app ads among online retailers. New Nanigans data underscores how marketers are investing heavily in these areas to target more users. In fact, the second quarter marked the first time in which video ads surpassed all other ad formats on Facebook for Nanigans’ global customers, with video’s share of total ad spend rising from 46% in Q1 […]

Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]

The fourth quarter of 2017 proved once again how much Facebook has become a vital platform for advertising. The latest trends show how marketers are capitalizing on every opportunity to drive revenue growth across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights the two big themes of Q4 2017: video and dynamic ads. New Nanigans data underscores how online retailers, in particular, are investing heavily in dynamic ads to target more shoppers with more […]

Recap: Facebook’s Q2 2017 Earnings Call

In Facebook’s Q2 2017 earnings call, founder and CEO Mark Zuckerberg revealed that the social site is more popular than ever. In fact, Facebook’s community reached an important milestone of 2 billion monthly active users (MAU) last quarter. Yesterday’s earnings call highlighted many details of Facebook’s continued growth and success: Total revenue grew by 45% year-over-year to $9.32 billion Mobile ad revenue grew 53% year-over-year and now accounts for 87% of total ad revenue Facebook has 1.32 billion daily active […]

featured image - q1 2017 fb earnings call recap

Recap: Facebook’s Q1 2017 Earnings Call

As highlighted in our Q1 2017 Global Facebook Advertising Benchmark Report, mobile ad spending surged throughout the quarter as marketers continued to generate higher returns on Facebook. Online retail advertising was more mobile than ever before, with a 58% year-over-year increase in mobile ad spend between Q1 2016 and Q1 2017. At the same time, large-scale ecommerce companies using Nanigans saw return on ad spend (ROAS) increase an average of 31% year-over-year.   Yesterday’s Facebook earnings call similarly reflected the continued growth […]