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Category : Facebook News

Recap: Facebook’s Q2 2016 Earnings Call

As highlighted in our Q2 2016 Global Facebook Advertising Benchmark Report, direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of rising returns. Among 20 of the highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 75% year-over-year in Q2 2016 — driven in part by increased adoption of highly relevant and interactive ad formats like dynamic ads […]

Featured Image - Facebook Canvas Ads

Facebook Canvas Ads: The Next Generation Of Mobile Advertising

Facebook has taken its advertising capabilities to the next level with Canvas. These fast-loading mobile ads allow businesses to tell stories and showcase their products in a whole new way. With the freedom of a full-screen experience, advertisers can instantly engage and dazzle viewers with a visually-stunning experience they won’t forget. Facebook boasts 989 million mobile daily active users on average, all of whom require ads that are specifically designed for their browsing experience. Want to incorporate Canvas ads into your online advertising […]

Facebook advertising benchmark report q1 2016 slideshare

Q1 2016 Global Facebook Advertising Benchmark Infographic

In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing budgets, and what ad units are driving the most ROI? Get the inside scoop from our latest infographic: Want a 360 degree view […]

featured image - Same Creative Facebook and Instagram

Two Platforms, One Image: Repurposing Ad Creative For Facebook and Instagram

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Thanks to Facebook and Instagram’s cross-advertising capabilities, marketers have the power to reach audiences with the same creative on both platforms. However, since the appearance of an ad on Facebook and Instagram differs slightly in each case, you should make sure that all of the elements — image, copy, and CTA — still make sense. To get a sense of how […]

Featured Image - APAC Facebook Advertising Infographic

Facebook Advertising in Asia-Pacific by the Numbers [Infographic]

Advertisers looking to reach a massively mobile audience need to explore Facebook advertising in Asia-Pacific – home to over 1.6 billion smartphone users by 2020. Spanning India, South Korea, Australia, New Zealand, Hong Kong, Taiwan, Macau, Cambodia, Indonesia, Laos, Malaysia, The Philippines, Singapore, Thailand, and Vietnam, the APAC region is wildly diverse. Marketers need to understand the unique cultures and economic conditions of each area they target. What do you need to know in order to drive the highest returns from your digital […]