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Category : In-House Advertising

Facebook Ad Creative Strategies from Target, Adidas, Lowe’s and More

It’s always interesting to compare how rivals in any industry — sportswear, telecom, home goods — engage with existing customers and acquire new ones through advertising. Is Walmart’s Facebook advertising playbook all that different from, say, Target? What ad formats and creative tactics give a brand an edge? We recently combed through the Facebook feeds of household-name retailers and analyzed their direct response advertising strategies. While Walmart and Target’s Facebook ads may appear similar on the surface (carousels, product imagery), […]

Minimum ROAS bidding

TIL: Facebook’s Minimum ROAS Bidding

This is the first post in our new “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Minimum ROAS Bidding.” Wait, WTF is Minimum ROAS Bidding? Minimum ROAS Bidding is the next logical progression for Facebook’s objective-based buying strategies. Facebook’s algorithm technology has evolved over the last decade from handling upper funnel metrics such as Installs and Registrations to down-funnel objectives like “In app […]

2018 retail holiday ad spend

Retailers Start Holiday Ads Early, Dedicate $6B to Black Friday-Cyber Monday

With November fast approaching, online shoppers are starting to think about buying gifts, either for themselves or their friends and family. And retailers are ready. Emarketer reports that retailers are investing a total of $23 billion in digital advertising this year. Naturally, the bulk of it will be spent during the holidays, with a quarter of budgets dedicated to Black Friday-Cyber Monday weekend, according to our new survey of 100 digital advertising executives at large U.S. retailers. In terms of […]

Three Ways Amazon Could Join Facebook and Google as a Triopoly

For the past 10 years, Amazon has rattled the brick-and-mortar retail business. Now it’s slowly doing the same to the digital ad business. The company generated approximately $1.88 billion in global ad revenues for all of 2017. The latest forecast from research firm eMarketer lists Amazon’s 2018 U.S. ad revenue at $4.6 billion, representing extraordinary annual growth of 144.5%. The forecast puts Amazon ahead of Oath and Microsoft in eMarketer’s ad revenue ranking. Related post: Your Ad Tech Tax Is […]

Ecommerce and gaming

What Ecommerce and Gaming Advertisers Can Learn from Each Other

Gaming and ecommerce companies may appear to be distinct and separate industries, but they’re united in one goal: getting consumers to take action online. Like all businesses, both aim to acquire new customers and better monetize existing ones. But ecommerce and gaming companies are different than most businesses in that brand exposure and purchasing take place online where it’s easier to see what’s working and what isn’t. Over the years, specific strategies have worked for both. Gamers focus on mobile […]