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Category : In-House Advertising

The 2016 Marketer’s Guide to Facebook Advertising [eBook]

Facebook’s explosive growth and rapid innovation have made it one of the world’s top digital advertising channels. Advancements in advertising automation, creative formats, audience targeting, and mobile optimization have sparked a new wave of opportunity for digital marketers to achieve ever-increasing ROI. At Nanigans, we see in-house marketing teams drive more revenue from Facebook advertising every day through sophisticated, data-driven strategies. But what are the trends that will fuel the next ecosystem evolution in 2016? Which best practices have powered […]

The Definitive Facebook Advertising Checklist for Beginners

This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help you go from a novice to social marketing master.       Related Posts: Online Advertising Acronyms And Terms Glossary 5 Trends Fueling Facebook Advertising In 2016 How To: […]

Anatomy of a Growth Marketer: Ben Moscatello, Storm8

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Storm8 has quietly become a giant in the world of mobile gaming, with more than 45 free-to-play titles across a variety of genres and over 1 billion downloads. For more than six years, the developer has kept global users entertained and engaged. Popular titles like Candy Blast Mania, Dragon Story and MONOPOLY Bingo! have repeatedly landed the company in the top 100-grossing […]

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In-House Advertising Software Vs. Advertising Agencies: Which Is Best For You?

More than half of marketers have already moved their advertising from an external agency to an in-house team (even Facebook has revealed that it’s moving more of its advertising work in-house.) So how do you know if your company should follow the in-house herd? Ask yourself the following questions to determine if an in-house advertising team is right for you: Would you like to cut out unnecessary advertising costs? When you hire an outside agency to manage your ads, you’re […]

Anatomy of a Growth Marketer: Matthew Fletcher, Sportsbet

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. The online wagering industry in Australia is seeing massive growth, and Sportsbet is at the forefront. With over 600 employees in Melbourne, Sydney and Darwin, the digital bookmaker is poised to ride the increasing wave of popularity for phone and online gambling. Presently, more than 50% of its betting business comes from mobile phones. What are the components of a truly […]