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Category : In-House Advertising

Anatomy of a Growth Marketer: Thrillist’s Meghan Kelly

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What’s […]

Anatomy of a Growth Marketer: Sarah Weiss Breitenother

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time reporting to iterate on best-performing creative and copy as well as to identify under-performing campaigns. A seasoned performance marketing specialist is expected to wear many hats, and may be responsible for a significant percentage of spend (resulting in significant company growth). What […]

Anatomy of a Growth Marketer: Kevin Hsu

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Savvy companies are building in-house teams to manage their most important marketing channels. They recognize that outsourcing leads to missed opportunities, and they care enough about the customer journey to train and invest in talent that can maximize insights gathered from data. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time […]

5 Landing Page Tips To Maximize Your Lead Gen Advertising Budget

Assembling an eye-grabbing image, compelling copy and an urgent call to action is only the first step in a strong lead generation ad campaign on social media; what comes after the click is just as important. Landing pages serve a simple purpose: persuade people to fill out a form to receive an offer that is valuable to them. However, many companies fail to make the signup experience seamless for leads. Consider these five tips when creating landing pages, and your […]

The Secret to Customer Success at Nanigans

We’ve been partnering with some of the sharpest marketers at large brands and high growth start-ups for four years, and our top priority is that customers achieve their digital advertising goals.  Nanigans transitioned its model to SaaS this year not only to provide customers with cost savings benefits, but also to better enable them to capitalize on their in-house business expertise. Customer success means different things to different companies. In an industry where real time ad optimization and reporting are […]