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Category : In-House Advertising

In-House Advertising: A 5-Step Path to Success

Over the past few months we’ve been sharing our thoughts on the in-house advertising movement, providing news updates and key reasons why digital marketing companies are taking control of their customer data. Based on our relationships with current customers, we wrote an eBook detailing how campaign conception, execution, measurement and optimization all stand to benefit from a direct relationship to ad automation software. While we’ve spent years perfecting Ad Engine, we fully admit that software is not the only critical […]

Building a Foundation For In-House Advertising Success [eBook]

Whether you’re unsure about making the move or where to look for talent, this eBook contains everything you need to take the next step(s).   Related Posts: In-House Advertising in the News In-House Advertising: A 5-Step Path to Success 10 Reasons Why Companies Are Taking Media Buying In-House Nanigans Heads to Grow.co’s Mobile User Acquisition Unlocked Event

In-House Advertising in the News

The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet,  eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need to address the challenges of new technology head on. 2014 US Digital Ad Spending Share, by Objective Source: eMarketer’s Ad Spending Report Series, May […]