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Category : In-House Advertising

Anatomy of a Growth Marketer: Kevin Hsu

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Savvy companies are building in-house teams to manage their most important marketing channels. They recognize that outsourcing leads to missed opportunities, and they care enough about the customer journey to train and invest in talent that can maximize insights gathered from data. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time […]

5 Landing Page Tips To Maximize Your Lead Gen Advertising Budget

Assembling an eye-grabbing image, compelling copy and an urgent call to action is only the first step in a strong lead generation ad campaign on social media; what comes after the click is just as important. Landing pages serve a simple purpose: persuade people to fill out a form to receive an offer that is valuable to them. However, many companies fail to make the signup experience seamless for leads. Consider these five tips when creating landing pages, and your […]

The Secret to Customer Success at Nanigans

We’ve been partnering with some of the sharpest marketers at large brands and high growth start-ups for four years, and our top priority is that customers achieve their digital advertising goals.  Nanigans transitioned its model to SaaS this year not only to provide customers with cost savings benefits, but also to better enable them to capitalize on their in-house business expertise. Customer success means different things to different companies. In an industry where real time ad optimization and reporting are […]

2015: The Year of the In-House Advertiser

As we wrap up and look back at 2014, a few trends stand out: Programmatic media buying Real-time bidding Mobile Why is in-house advertising set to take off? It’s pretty clear that these “trends” aren’t going anywhere — they’re pieces of a movement. We’re in the middle of a massive shift from traditional marketing tactics like print, billboards and TV toward data-driven marketing channels like search and social media, necessitated by customers moving to mobile. Online companies live and die […]

Data Analysis: The Backbone to In-House Advertising

Data driven decision-making is the modern day marketer’s key to success in today’s competitive digital environment. A siloed reporting suite with canned sets of data is no longer sufficient in an era where in-house teams are managing thousands of ads across marketing channels. Here are three ways Nanigans data analysis software has significantly changed the way marketers plan, create and optimize their ad campaigns. “Data Everywhere”: One-Stop Analysis and Optimization When our clients step into the office in the morning, […]