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Category : In-House Advertising

5 Myths of In-House Advertising, Debunked

Recently, the Wall Street Journal published an article titled WPP’s Sorrell: In-House Ad Buying is a “Temporary Phenomenon.” In it, the public relations company’s CEO is quoted as telling CMO Today, “Our view is after a year or two it will change. I question whether [ clients ] will be able to apply technology successfully.” While we readily acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven […]

Facebook Advertising: Moving from 3rd Party Managed Services to In-House [Case Study]

An ecommerce company selling a variety of goods began advertising on Facebook with an outside managed services provider, spending $1,000 each day in their host country. Gradually the company became comfortable with the channel, and the strategies that enabled them to meet their customer acquisition goals – specifically, Custom Audiences and Lookalikes paired with relevant keyword sets. This confidence empowered the company to grow their spend to $8,000 daily while meeting their performance goals. Their early success proved Facebook as […]

Move Fast and Have a Vision: A Product Manager’s Guide

Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people in your target market as possible — about what gaps your product will fill and how you will need to close them. […]

How to Find & Hire In-House Advertising Talent

Once you’ve successfully argued the case for handling digital ad campaigns in-house, where do you go to find the right talent? Hiring someone to manage your company’s user acquisition and retention campaigns can be tough. The ideal paid marketing manager is an elusive mix of logical and innovative, cool-headed when it comes to handling thousands of dollars in daily spend and genuinely excited about diving into analytics. As eMarketer reports, direct response advertising has taken over the majority of digital […]

In-House Advertising: A 5-Step Path to Success

Over the past few months we’ve been sharing our thoughts on the in-house advertising movement, providing news updates and key reasons why digital marketing companies are taking control of their customer data. Based on our relationships with current customers, we wrote an eBook detailing how campaign conception, execution, measurement and optimization all stand to benefit from a direct relationship to ad automation software. While we’ve spent years perfecting Ad Engine, we fully admit that software is not the only critical […]