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Category : Instagram

Instagram Stories Ads: Good Creative vs. Bad Creative

As Instagram Stories have exploded in popularity (there are now 400 million daily active users), unique and exciting advertising opportunities have quickly followed. I use the word “unique” because Stories offer a different aesthetic than we’ve seen on any social media site. Stories are where users present an unfiltered, spur-of-the-moment version of themselves using video snippets, selfies, graphics and text. They craft clever micro-narratives with Stories and they expect Stories ads to do the same. Conventional ads — airbrushed photos […]

Facebook Q3 Benchmarks: Ecommerce Ad Budgets Grow, Automatic Placement Gains Traction

Nanigans’ new Global Facebook Advertising Benchmark Report highlights two big themes of Q3 2018: increased overall Facebook advertising budgets for ecommerce companies and a significant jump in advertisers that now let Facebook decide where to place ads. Across a same-advertiser set of online retailers using Nanigans, average Facebook ad spending was up 24% quarter-over-quarter and 71% year-over-year in Q3 2018. This, along with increases in budgets for dynamic ads, are clear signs that Facebook continues to be a valuable channel […]

Facebook Playable Ads

Nanigans and Rovio Join Forces to Score with Facebook Playable Ads

Back in April, Finnish gaming company Rovio decided to beta-test Facebook’s new Playables digital ad format to see if Playables could deliver more Angry Birds Blast installs than traditional video ads. With Facebook Playable ads — now available globally in the Facebook News Feed — potential players can demo a mobile game right inside the ad. The point of these ads is to allow users to get a feel for the game and thus be more likely to install the […]

The Instagram Advertising Resources Marketers Need to Read

Instagram has quickly grown into a vital and powerful platform for direct response advertising. Over 1 million advertisers have discovered the value of pushing campaigns to Instagram’s massive audience of 700 million users. If you haven’t yet explored the advertising potential of Instagram, now is the time to include the photo-sharing platform in your marketing plans. Make the most of your Instagram advertising campaigns with the following resources to help you craft ads that capture the attention of your audience […]

SeatGeek’s Instagram Ad Home Run: Increasing Mobile Ticket Sales with Nanigans

 This case study was originally published on Instagram for Business. Event ticket marketplace SeatGeek optimized its mobile app install ads with a strategy of hyper-targeted and consistently refreshed creative, successfully increasing the number of people who made a purchase through the app within three days. The Story: Connecting Fans with Tickets SeatGeek is an event ticket marketplace that makes finding tickets to live entertainment a cinch. Its Deal Score system analyzes thousands of ticket listings and rates the best bargains, […]