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Category : International

Nanigans Reports Record International Revenue Growth

More than ever, marketers around the world are taking control of their digital advertising in-house and moving toward optimizing their efforts around the only performance metric that matters: incremental revenue. What’s the evidence for this growing movement? Today we’re thrilled to announce that Nanigans’ business growth in markets outside North America skyrocketed in 2017, with 49% year-over-year increase in annual SaaS (software-as-a-service) revenue. One company in particular, Hopscotch, the Indian online retailer of baby products, drove significant growth this year […]

International revenue growth

European Facebook Advertising Benchmark Report [SlideShare]

The advertising opportunity in Europe has never been greater. In 2015, digital ad spending in the region grew to €36.2 billion. Additionally, Facebook has over 338 million monthly active users in the continent, making it the perfect place to reach a large and diverse audiences Because such a large region encompasses numerous different languages, cultures, and habits, it’s more important than ever that advertisers have a firm grasp of performance benchmarks for each country, and the best practices that will help […]

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What Do US Marketers Need To Know About Advertising In EMEA?

Social advertising in EMEA (Europe and the Middle East) presents a great opportunity for US businesses to drive massive revenue growth. However, advertisers need to understand the region before they target campaigns to audiences in EMEA. To provide more insight into the landscape, we asked our Strategic Client Director for EMEA, Daniel Fernandes, to answer these questions: 1. What do US-based advertisers need to know about social media marketing in EMEA? EMEA is a huge region. Europe alone is as large […]

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The Global Marketer’s Guide To APAC Holidays

The value of advertising to audiences in the Asia-Pacific region can’t be underestimated. Asia is a hotbed of economic growth, and an increasing middle class means a growing opportunity for marketers. Digital campaigns that cater to local culture will be the most relevant – and therefore drive the most revenue. Before you start running ads in Australia, China, Indonesia, or Vietnam, make sure you’re aware of the unique holidays and traditions in each country. To help marketers plan social advertising […]

Featured Image - APAC Facebook Advertising Infographic

Facebook Advertising in Asia-Pacific by the Numbers [Infographic]

Advertisers looking to reach a massively mobile audience need to explore Facebook advertising in Asia-Pacific – home to over 1.6 billion smartphone users by 2020. Spanning India, South Korea, Australia, New Zealand, Hong Kong, Taiwan, Macau, Cambodia, Indonesia, Laos, Malaysia, The Philippines, Singapore, Thailand, and Vietnam, the APAC region is wildly diverse. Marketers need to understand the unique cultures and economic conditions of each area they target. What do you need to know in order to drive the highest returns from your digital […]