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Category : Retail

Measuring advertising lift

Ecommerce Brands Should Take Measurement Notes from the TV Industry

Ever since the world’s first banner ad, in 1994, asked users to click “right here,” clicks have been the default measure of ad success. But clicks, it turns out, are a poor indicator of whether an ad drove sales. A consumer may have seen 10 digital ads before purchasing, but 100% of credit goes to the last ad clicked. Multi-touch attribution — an alternative to “last click” that awards a value to each digital ad a consumer sees — is […]

chain-money

Roundup: 7 Compelling Ad Tech Blockchain Projects

Despite the hype, blockchain is not yet the savior of ad tech. But for all the vague promises and white papers, there are also real companies putting blockchain technologies to work to improve trust and transparency in online advertising. Here are seven of the most noteworthy ad tech blockchain projects right now. Amino Payments This Philadelphia-based company founded in Feb. 2017 develops blockchain software for online ad tracking, payments, authentication and reconciliation. It caters to brands, agencies, publishers, and ad […]

Shop.org After Hours: Networking Parties You Don’t Want to Miss

Are you getting ready for Shop.org 2018? We’re sure you’re geared up for top-notch sessions on ecommerce advertising trends and some words of wisdom from featured speaker and tennis great Serena Williams. But don’t forget about the after-hours activities. Not only are parties a great way to unwind, they’re a golden opportunity to forge relationships and generate new business. From the Shop.org Welcome Party at Tao Nightclub to our own party at SUGARCANE Raw Bar Grill located right outside the […]

Advertising to Generation Z

Why Gen Z Is on the A List for E-Commerce Marketers

Around the time that millennials overtook baby boomers as the largest generation, another sea change in demographics was happening: Gen Z entered the workforce. Generation Z is the group of 72 million people born between 1996 and 2010, which places the oldest Gen Zers in their early 20s. Until now, they have not had enough disposable income to be a priority for most marketers. But that’s changing. Related post: What Ecommerce All Stars Have in Common Exclusive data from Nanigans survey of 100 U.S. […]

Google-Facebook duopoly

How Publishers Can Compete with the Facebook-Google Duopoly

As any publisher will tell you, digital media is a tough business. Quality content is expensive to produce, and the revenue that individual publishers generate from advertising has been on a steady decline as more brands shift their spend to Facebook and Google. The duopoly, as they’re commonly referred to, now account for more than 60% of U.S. digital ad spend. Not only have Google and Facebook perfected a system in which they use third-party content to bring in advertising […]