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Category : RTB

Online Retailers Turn to Video, Mobile Ads to Grow Sales on Facebook in Q1 2018 [Report]

In the first quarter of 2018, Facebook remained a vital platform for advertising. The latest trends show how marketers are capitalizing on opportunities to grow revenue across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights one of the big themes of Q1 2018: increased use of video and mobile ads among online retailers. New Nanigans data underscores how online retailers are investing heavily in video and mobile ads to target more shoppers. These […]

Outsourcing remarketing

Remarketing on a Fragmented Internet: Outsourcing Strategy [Ebook]

As part of our “remarketing on a fragmented internet” blog series, we’ve discussed the remarketing challenges ecommerce advertisers face on an internet divided into three worlds: Google, Facebook, and the open web. We’ve also touched one of the remarketing strategies for navigating the three internets: The channel isolation strategy. This post addresses another strategy: Outsourcing. Brands that want to do remarketing aggressively but value ease of use will turn to managed services providers. Companies such as Criteo and Steelhouse orchestrate […]

Incrementality calculator

Calculate Your Missing Incremental Revenue

CPA (cost per action) and ROAS (return on ad spend) are two of the most popular digital advertising measurements, but neither measure what matters most to your bottom line: incremental revenue. Incremental revenue is revenue generated by advertising that otherwise would not have existed without the ad spend. Related post: U.S. Retailers Are Leaving $5B on the Table [Infographic] Everyone knows the goal of retargeting is to turn shoppers into buyers. But what if those shoppers were going to buy […]

Remarketing strategy

Remarketing on a Fragmented Internet: Channel Isolation Strategy [Ebook]

In a previous blog post, we discussed today’s fragmented internet (i.e. “the three internets”) and the remarketing challenges ecommerce advertisers face in this three-pronged world. This post touches on one of the common strategies for dealing with these challenges: the channel isolation strategy. Related post: Retargeting Management: It’s Time to Change Your Approach This strategy essentially lets the three internets remain fragmented. Search, social and display teams are intentionally kept separate. The search team owns the AdWords account and has […]

Ad Tech Supply Chain

Nickel and Dimed: The Programmatic Supply Chain Fee Hits [Infographic]

It seems simple enough: An advertiser wants to run an ad on a publisher’s site. But in the digital world, what should be a party of two (an advertiser and a publisher) is a party of five or six when you include all the supply chain players. This chain creates a lot of steps between an ad and where it runs. And a lot of fees … with fee amounts determined by the middlemen themselves. Related post: In-House Programmatic: Why […]