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Category : Seasonal

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3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

The 2017 holiday shopping season is expected to be massively mobile. According to Facebook IQ, mobile-first shoppers (people who expect to complete a majority of their holiday purchases on mobile devices) increased last year. This trend shows all signs of continuing during the 2017 season as well. With smartphones and tablets playing such a huge role in holiday shopping, it’s essential that marketers equip their advertising campaigns to reach audiences on mobile devices. Try out the following tips for a […]

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3 Holiday Shopping Trends Retail Advertisers Need to Know

It may be July, but it’s already time for marketers to start planning for the holiday shopping season. The holidays provide retailers with a tremendous opportunity to not just drive a record number of sales, but also grow their customer base to drive a year-round increase in profitability. Facebook IQ got a head start preparing advertisers for the holidays with its release of valuable insights from the 2016 season. This data doesn’t just illustrate how consumers behaved in the past; […]

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4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

As the weather warms up, and spring changes to summer, social media users are preparing to stock up on products for the new season. Retailers advertising on sites like Facebook, Instagram, and Twitter can get in the spirit of the season in order to drives clicks and sales. When it comes to seasonal advertising, your competitors are already positioned to win over audiences with their ads. In fact, during Memorial Day weekend (the unofficial start of summer in the U.S.) CPMs […]

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Ecommerce CPMs, Dynamic Ad Usage Set to Rise This Memorial Day

This article originally appeared in Marketing Land.  Many marketers think of Christmas, Black Friday weekend, back-to-school, Valentine’s Day as critical times for capturing consumer dollars. However, Memorial Day weekend is also an important revenue-generating holiday for ecommerce advertisers, with past years’ data showing an increase in Facebook ad budgets dedicated to dynamic ads, and a rise in overall CPMs and CTRs. The data outlined here comes from a set of ecommerce advertisers using Nanigans for their Facebook campaigns across a […]

Creative Tips to Help Mobile Game Advertisers Win the Holiday Season

With millions of people unwrapping new mobile devices during the holiday season, the time is ripe for mobile game marketers to get their game downloaded by valuable new users. While marketplace competition among game advertisers may be high during this time of year, a data-driven approach supported by powerful ad creative can result in impressive ROI to finish the year strong. These creative best practices will help you craft compelling ad creative that not only catches the attention of new […]