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Category : UX

5 UX Priorities for a SaaS Future

Let’s face it – advertising technology is complex. From the technology that routes requests through myriad servers and exchanges in a matter of milliseconds to the sophisticated bidding algorithms that control spending to the tracking protocols that collect and organize conversion data, it’s a tangled web of systems and lingo that makes up an increasingly important part of the marketing ecosystem. At Nanigans, we pride ourselves on having a firm grasp on all this complexity. Our culture strongly encourages attacking […]